My unique expertise lies in driving customer-led business transformation for premium brands.I have significantly enhanced both profitability and market cap of global corporates. Working with existing teams I develop strategy and co-create, develop, and implement highly prioritised transformation programs across the entire customer lifecycle, reimagining and redefining CX. I specialize in connecting and bridging the seismic gaps between customers of premium brands, and the brand reality by connecting customers across digital, retail, eCom, comms, service, product features, applying actionable data, and technology innovation.CX then links with profitability, by simultaneously achieving cost savings, increased sales, and enhanced loyalty, to massively increase customer value growth.I've delivered over £1/2 billion of value to at least four separate corporates, noted below.Career Highlights:★ (1) Carnival plc - Cunard and P&O Cruises: led a CVA to deliver a target short term profit improvement and long term value. Share price doubled within 2 years. After 5 years broker Credit Suisse reported 20 quarters of of management beating their own targets for volume and yield.★ (2) Stagecoach - Led a CVA-based bid document that was key to winning their £1/2 billion franchise award.★ BBC - Led 1:1 programme, a personalisation strategy, for all UK citizens. ★ PepsiCo - Led a groundbreaking CVA strategy for Walkers and Doritos to increase sales and connect customers across digital channels: online, mobile, Facebook, Instagram, search, UGC.★ Vodafone UK - Optimised UK direct sales through multichannel - £30 million media. ★ (3) AUSTAR - Led a CVA for Australia's No.2 quad-play telco that fought away insolvency and led to +20% stable customer base, and dramatic share price growth. Later sold to No.1 FOXTEL for AUD $2bn. ★ IBM - led a major customer data quality initiative in IBM Australia that won a global internal award and saw my client promoted to a global role.★ (4) British Airways - Business class relaunch. Conceived a seat innovation that delivered an additional business class seat per row versus key competitors. Worth an incremental c. £1/2 bn in profit over 20 years.Areas of expertise: - Customer-led business strategy - brand management - digital marketing and support systems - CX - Customer Value Acceleration® (CVA) - Transformation - IT, data architecture, data analysis - Programme management - Business case and financials - Client and Agency experience - Stakeholder management - Board engagement