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Simon Tilbury is listed as Group Head of Marketing at The Farlows Group (Farlows & Sportfish) at The Farlows Group (Farlows & Sportfish), based in St Albans, England, United Kingdom. AeroLeads shows a work email signal at yahoo.co.uk and a matched LinkedIn profile for Simon Tilbury.
Simon Tilbury previously worked as Group Head of Marketing at The Farlows Group (Farlows & Sportfish) and Head Of Marketing (voluntary) at Books2All. Simon Tilbury holds Ba Hons, Modern Languages from University Of Newcastle-Upon-Tyne.
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A high-performing, dynamic and award winning senior marketeer highly skilled at operating in complex regulatory environments and challenging multi-vertical global organisations. 13 years’ marketing experience with sector leading online gaming companies, plus 7 years with top London advertising agencies on blue chip accounts. Strategic thinker and creative problem solver. Customer focused, results driven, detailed and collaborative. Proven success in building brand equity while delivering strong acquisition numbers with positive ROI.Key areas of expertise include:• Brand strategy & management • Stakeholder influencing• Creative strategy & execution (TV, digital, social) • Cross functional team leadership• Global multi-channel campaign marketing • Budget management• External & in-house creative agency management • Project management and process optimisationCreative portfolio: https://vimeo.com/showcase/6129677 (p/w: stars)
Listed skills include Gaming, Digital Marketing, Online Marketing, Advertising, and 46 others.
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London
The UK's leading provider of game fishing and country sports equipment and clothing through its Farlows retail store in Pall Mall, London, Sportfish stores in the UK, Farlows and Sportfish websites, Sportfish catalogue mail order and the Sportfish Game Fishing Centre. Responsible for all brand & marketing strategy and omni-channel activation.
Developing and executing both brand and marketing strategy for a new UK charity. Recruiting and leading a marketing team of 12 volunteers (PR, bloggers, designers, social media managers, digital marketing managers, e-mail marketing manager).
Weekly afternoon shift helping ease pressure on NHS staff during COVID
St Albans, United Kingdom
Supalupa was intended to be a disruptive new local exchange app for recycling and replacing the stuff kids quickly outgrow (clothes, shoes, books & toys), helping families be more sustainable while saving them money. A third of its revenue was to be donated to local kids’ school PTAs. The business was shortlisted for the 2020 Hertfordshire County Show Entrepreneur’s Challenge (winner yet to be announced). However the pandemic prevented me actually launching the business and I have subsequently put it on hold indefinitely.
London
PokerStars is the world’s largest poker site, with over 100M customers and USD $793M gross revenue 2019. Privately owned since 2001, it was sold for $4.9BN in 2014 and is now part of The Stars Group. • Responsible for all PokerStars advertising strategy, creative origination, production, localization and delivery (100+ TV ads per year globally, digital & social performance marketing, print, radio) ensuring both the highest quality and effective performance, managing annual budgets of $5M+• Successfully built PokerStars in-house agency “Stars Creative”, leading a highly effective team of TV / video producers, conceptual creatives and account management.• Transformed the PokerStars brand through repositioning poker as a “skill-based mind sport”, driving global mainstream brand awareness from 37% in 2007 to 68% today, and global market share from 18% in 2007 to over 70% today. PokerStars is currently the world’s most awarded poker brand.• Extensive experience producing transformational global TV & digital marketing campaigns, including celebrity led ones (Boris Becker, Rafael Nadal, Brazilian Ronaldo, Cristiano Ronaldo, Neymar Jr, Usain Bolt) • Developed and led the 2-year global marketing strategy, activation and creative for PokerStars brand sponsorships with Cristiano Ronaldo (CR7) and Neymar Jr (NJR), helping to drive a 3.7% increase in online poker yearly revenues (2017 vs 2016).• Led the #raiseit social media video dueling campaign, helping the business reach a new audience and smashing KPIs (NJR vs Brazilian Ronaldo: 29M+ organic Facebook views versus 9.9M KPI, CR7 vs Dwyane Wade: 52M+ organic Facebook views versus 31M KPI). It also won several awards: Creative Pool Awards (2016 Winner – Best Digital Ad Campaign), Campaign Brand Film Festival 2016 (Silver), Clio’s 2017 (Bronze), EGR Operator Marketing & Innovation Awards 2017 (Winner - Social Marketing Campaign, Winner – Marketing Campaign of the Year).
Formerly the world’s largest online gaming company (£5bn+ market valuation on LSE in 2005). Responsible for worldwide creative strategy & development across all territories and channels for PartyPoker.com, PartyCasino.com, PartyBingo.com and PartyGammon.com brands (all creative done in-house). Developed global marketing communications strategies for ATL & BTL channels with extremely short lead times and complex legal territory restrictions, driving 93,000+ new real money player sign-ups every month. Implemented new processes to ensure optimum efficiencies and brand consistency, transforming creative quality and speed of delivery while helping to drive ROI and lower CPA. Double e-gaming awards winner 2006: PartyGaming – Operator of the Year and PartyPoker.com - Poker Operator of the Year.
London, United Kingdom
Creative strategy & execution of TV, print & radio advertising on the Vauxhall, Halifax Bank of Scotland, Unison and WHSmith accounts.
London, United Kingdom
Creative strategy & execution of TV, print & radio advertising on the BSkyB (Sky Movies & Sky Sports), Godiva and Alfa Romeo accounts.
London, United Kingdom
Ford of Britain, Ford of Europe, Seagram Spirits & Wines (Four Roses Bourbon) and GlaxoSmithKline (Lucozade, Oxy) accounts. Work nominated at Cannes, Campaign Awards, Marketing & Media Europe + D&AD entry.
Quick answers generated from the profile data available on this page.
Simon Tilbury works for The Farlows Group (Farlows & Sportfish).
Simon Tilbury is listed as Group Head of Marketing at The Farlows Group (Farlows & Sportfish) at The Farlows Group (Farlows & Sportfish).
AeroLeads has found 1 work email signal at @yahoo.co.uk for Simon Tilbury at The Farlows Group (Farlows & Sportfish).
Simon Tilbury is based in St Albans, England, United Kingdom while working with The Farlows Group (Farlows & Sportfish).
Simon Tilbury has worked for The Farlows Group (Farlows & Sportfish), Books2All, Watford General Hospital, Supalupa Ltd., and The Stars Group.
You can use AeroLeads to view verified contact signals for Simon Tilbury at The Farlows Group (Farlows & Sportfish), including work email, phone, and LinkedIn data when available.
Simon Tilbury holds Ba Hons, Modern Languages from University Of Newcastle-Upon-Tyne.
Simon Tilbury is listed with skills including Gaming, Digital Marketing, Online Marketing, Advertising, Marketing Strategy, Change Management, Affiliate Marketing, and Sponsorship.
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