In charge of global strategic projects & corporate communications

Asmodee is an entertainment unicorn with double-digit growth, specialised in boardgames both for fan and mainstream players.Board member reporting to the group CEOPresident & Chairman, Ecommerce overseeing a 9 digit P&LWorldwide marketing, ecommerce strategy and global operations across 20+ countries in North America (US, Canada), Europe (UK, France, Germany, Spain, Italy, Poland...) and Asia (China, Korea...)210+ staff members in direct reporting line marketing & ecommerce staff350+ marketing function in dotted/functional linesIn charge of :- Consumer and retail marketing incl. insights, advertising (media & content creation), consumer data, events and PR- Brand strategy & development- Corporate communications- CRM & digital platform strategy and operations- Ecommerce, incl D2C & AmazonActive in :- Group project management- M&A identification, due diligence and closing- Private equity stakeholder management- Business and financial operations & reporting- Amazon and e-tailer product & ad operations- Subscription model operations

This is an « industrial revolution » - level era of change. How can our products & franchises get ahead ? How do we find the new business and marketing models for the years to come ? I believe the answer lies in a user-first focus combined with highly scalable solutions.My internal team of 10 data scientists, digital and marketing technology experts design and execute : 1/ Data marketing : with 80+ releases and 400+ campaigns adressing millions of moviegoers or players, we need scale and process centered around massive user data. We found it through new tools, advanced data strategies and innovative models with agencies and adnetworks (among which Google, Facebook, Snapchat, Webedia).We focus on geolocation, creative personalisation, measurement and early insight campaigns, data collection on owned and non owned properties.2/ Business transformation : we found, after many failures, incremental business and new business methods with theatrical and retail partners. We enhanced productivity of sales team with prediction (2x more accurate) or new tools (+10% productivity)3/ New revenues : we spearhead ecommerce for the world. We leverage our assets : our multimillion members in our myWarner CRM program combined with 2 new franchise ecommerce portals on Harry Potter and DC Comics Franchises : Wizarding World (Harry Potter, Fantastic Beasts), DC Comics (Batman, Wonder Woman, Superman, Justice League), LegoFilm examples : Fantastic Beasts and Where to Find Them, IT, Interstellar, Hobbit 3, American Sniper, Mad Max, Justice League,Games : Batman Arkham Knight, Lego Avengers, Lego Star Wars

Transformed traditional marketing into data driven marketing with digital becoming our #1 focus on theater, video and video game releasesSet up and hired the group’s first data & advertising team, with analysts, scientists and internally-housed traders.Created new paid media solutions and deals focusing on data

"Know Players - Make Fans"• Data : setup and spearheaded Ubisoft's leading big data team working on all Ubisoft major franchises (Assassin’s Creed, Just Dance, Tom Clancy, Rabbids…).• Social : created a breakthrough desktop and mobile engagement platform for a 6M user base.• Monetization : design and produce engagement platforms in and out of games – including loyalty rewards, User Generated Content, monetization schemes…Highlight #1 : a data-mining segmentation of our players activity. It generated +20% retention and 2x more performing CRM campaign thanks to more accurate targeting.Highlight #2 : a record-breaking 8 users out of 10 subscribed to our fidelity & social program, contributing to the growth & retention of Ubisoft’s unique user database (Uplay).Highlight #3 : recognized as a Community Management expert - member of a 4 man executive taskforce on this subject mandated by CEO

In charge of the long term marketing strategy, portfolio management and worldwide marketing actions for several high profile new & existing franchises including Tom Clancy.With a team of marketing and creative experts, led the development of launch strategies, product optimization, tactics implementation and asset creations of marketing plans worldwide - across community/PR/TV/retail channels.Highlight #4 : designed and managed the first-ever Ubisoft social, cross platform and cross media brand experience (mobile app, web portal, live action trailer, live action movie broadcast on TV)

• Succesfully created +37% growth in EMEA through the launch of a breakthrough brand skewed towards females & seniors• Developed business by handling 19 new local distribution deals on 7M€ marketing budgets for 56 zones.• Managed a 10-people-strong team : Local Marketing Directors, Brand Managers, PR, Graphic design, Business Development, Customer Service.

• Created an industry-first, digital tool to facilitate work of the EMEA marketing/PR network, resulting in organic growth and increased profitability (ex : -70% on shipment costs)• Defined and implemented the marketing mix on the 18 product strong portfolio, including cinema, print, partnership, web and retail campaigns.• Managed 2 EMEA Product Managers directly, 1 France Product Manager and several others indirectly.

• Created an innovative loyalty program which accounted for an increase of 8% in sales volumes in France• Prepared multi-format marketing plans to launch innovative titles on 9 zones – including the first ever 100% online titles back in 1999 and the first videogame digital focused campaign• Managed market & business intelligence, aswell as corporate website and end-user database for the company.