Simon Wee Boon Kuan Email & Phone Number

Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Portfolio Lead for DIAGEO Single Malts, Reserve Brands and Premium Core Portfolio

Malaysia

Kuala Lumpur, Malaysia

Self-employed in providing marketing & creative consultancy to several clients.Related experience: Marketing Consultancy for The View Rooftop Bar:1) Provided a marketing strategy to drive business profitability:a. Business revenue of RM4.5 million in 2017 (+14% vs last year)b. Maintaining the same F&B cost (RM1.6 million) in 2016 & 2017 via:i. Acquiring.

Moet Hennessy Diageo Malaysia

Brand custodian for the champagne brands such as Veuve Clicquot, Ruinart, Krug, and wine brands such as Cloudy Bay, Cape Mentelle, Chandon, Lapostolle, Terrazas and more. Key responsibility includes:1) Manage brand's health in-terms of volume and contribution to profit - managing funds provided to trade, ATL & BTL budget spending and ensuring volumes grow.

Kuala Lumpur, Malaysia

Manage all ATL communications for luxury wine and spirit brands such as Hennessy, Glenmorangie, Moet & Chandon, Veuve Clicquot, Dom Perignon, Chandon, Estate and Wine brands and Belvedere in ensuring share of voice and PR noise to be generated for brand awareness and visibility, within the agreed ATL budget.Public Relations:1) To achieve PR value KPIs set.

Bandar Sunway

• Reporting to Group Director of Sales & Marketing, Director of Brand Development and Director of Marketing Communications on all digital marketing initiatives for all Sunway Resort Hotel & Spa’s key business components.
• Develop SRHS’s digital marketing strategy based on SRHS’s business objectives and requirements from the above mentioned business components
• Manage digital marketing division’s day-to-day key operations in ensuring all task, initiatives and key projects are developed timely and according to relevant business component/department objective
• Analyze online/digital statistics and improvise on strategy to ensure all ROI/KPI are optimized for better results and outcome. Analysis includes:a. Website analytics b. Social Media (Facebook, Twitter and Youtube).
• Internal stakeholder management in ensuring all expectations and standard operation procedures are put into place to ensure smooth operations throughout all departments
• Social Media engagement based on marketing activities to ensure constant engagement with fans/followers, fan/follower growth ultimately driving Social CRM efforts.

Manage and lead on digital front for several clients such as Tiger Beer, Tiger FC, Air Asia, Sara Lee, LG and Allianz.Key scope of work:1) Digital Marketing & Brand Communication Strategy2) Social Media Strategy on Agency and Client level - content planning, management, engagement, monitoring, risk management, Social Media Engagement Policy, Social Media.

Accountable on assisting the managers/directors on client management and project coordination/executions, part of the steering team along side the creative team in developing campaigns that meets client's advertising/marketing objectives, leading the project management front on tactical and thematic campaign's planning and execution.Part of the scope of.