Simon Wee Boon Kuan Email & Phone Number

Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Portfolio Lead for DIAGEO Single Malts, Reserve Brands and Premium Core Portfolio

Malaysia

Kuala Lumpur, Malaysia

Self-employed in providing marketing & creative consultancy to several clients.Related experience: Marketing Consultancy for The View Rooftop Bar:1) Provided a marketing strategy to drive business profitability:a. Business revenue of RM4.5 million in 2017 (+14% vs last year)b. Maintaining the same F&B cost (RM1.6 million) in 2016 & 2017 via:i. Acquiring sponsorship funds from partners such as JTI, Carlsberg & PRM: RM480k (2017) vs RM143k (2016)ii. Doubled the membership revenue from RM4.1k to RM9.4k in 2017c. Planned and executed yearly marketing calendar & initiatives that supports the objective to increase revenue: i. Drive weekly patrons of 500 during Saturday nightsii. Average 1,000 patrons during holiday celebrations such as CNY, Merdeka, Halloween, Christmas & New Year’s celebrationiii. Identifying 16 key opinion leaders that drives word-of-mouth to target patronsiv. Provided advise on managing and engaging database collected via membership, Facebook Page & Group Page Partnered with Agencies for other creative & marketing consultancy:Monsters Event: Wine & Champagne Brands – Veuve Clicquot, Cloudy Bay, Terrazas, Moet & ChandonAutomobile – FordIndustria: Banking – AmbankFashion & Beauty – Max Factor, BATA Singapore (Assist in winning the account for Industria)

Moet Hennessy Diageo Malaysia

Brand custodian for the champagne brands such as Veuve Clicquot, Ruinart, Krug, and wine brands such as Cloudy Bay, Cape Mentelle, Chandon, Lapostolle, Terrazas and more. Key responsibility includes:1) Manage brand's health in-terms of volume and contribution to profit - managing funds provided to trade, ATL & BTL budget spending and ensuring volumes grow as per budget and also versus previous year2) Increase S.O.T by working with the trade team - build volume and contracted outlets within key channels such as modern-on-trade, chinese restaurants, western restaurants, key retail accounts and more3) Activate brand activations within all channels to ensure sufficient sell-out of products within outlets4) To drive brand awareness and marketing initiatives though ATL and BTL communications which includes PR, visibility within trade, point of sales communications5) To activate key brand platforms that builds brand association among target consumers to increase S.O.TVeuve Clicquot1) Activated brand platform within two key regions on Malaysia - Veuve Clicquot Carnival2) Driving new possibilities within untapped channel 3) Introducing new value added packs within the market - Veuve Cliqcuot Ponsardine, Fashionably Clicquot, Clicquot MailKrug1) Deliver Malaysia's First Krug Ambassade programme - A prestigious network by Krug to invite passionate individuals that shares the same value of Krug. Increase in volume for Krug vs. last year through this programme and it's loyalty programmeRuinart1) Re-introduction of Ruinart Blanc de Blanc into market and expanding the product's listing in key selected restaurant nationwide - Current achieving half of the volume vs. budgetCloudy Bay1) Cloudy Bay Sauvignon Blanc & Seafood Trail - Activated 25 restaurants nationwide - delivering the best pairing of our Sauvignon Blanc with seafood pairing menu. Increased in volume vs. last year, generated RM120k worth media value in PR, & drive buzz on social media.

Kuala Lumpur, Malaysia

Manage all ATL communications for luxury wine and spirit brands such as Hennessy, Glenmorangie, Moet & Chandon, Veuve Clicquot, Dom Perignon, Chandon, Estate and Wine brands and Belvedere in ensuring share of voice and PR noise to be generated for brand awareness and visibility, within the agreed ATL budget.Public Relations:1) To achieve PR value KPIs set for each brands by strategizing with PR agency in terms of PR angle and approach - driving 2.5x returns vs. ATL budget2) To ensure all PR communications are in-line with brand DNA, imagery and values3) To build relationship with external stakeholders that impacts the brand - personalities, celebrities, socialites, direct consumers, media owners, PR agency, bloggers, key opinion leaders, etc.4) To collect database of new external stakeholders to maximize reach and new opportunities to expose brand experience that drives brand advocacy. 5) Risk management for the brands and corporate ATL Advertising Management1) To work with the media agency to ensure that ATL budget is well-spent within budget - identification of the appropriate media channels, media association for each brands and insights for media consumptions2) To ensure all media investment makes an impact to the brand - either traditional media, digital or new media3) To ensure all communication message is relevant for each brand - Brand DNA, imagery and valuesDigital1) Provide strategy for Digital marketing for brands who are present on the digital front - ensuring platforms deliver the specific goals set with the digital agency by delivering results that can impact the brand in terms of awareness, engagement and opportunities to drive volume2) Optimizing all digital owned, earned and paid media based on the groups digital guidelines and compliance - Social media accounts, bloggers, social media content planning, social media ad buys3) Setting the right digital KPIs to ensure that all objectives are met - qualitative and quantitative

Bandar Sunway

• Reporting to Group Director of Sales & Marketing, Director of Brand Development and Director of Marketing Communications on all digital marketing initiatives for all Sunway Resort Hotel & Spa’s key business components which includes Rooms/Revenue, F&B, Meetings/Events/MICE/Weddings• Develop SRHS’s digital marketing strategy based on SRHS’s business objectives and requirements from the above mentioned business components• Manage digital marketing division’s day-to-day key operations in ensuring all task, initiatives and key projects are developed timely and according to relevant business component/department objective• Analyze online/digital statistics and improvise on strategy to ensure all ROI/KPI are optimized for better results and outcome. Analysis includes:a. Website analytics b. Social Media (Facebook, Twitter and Youtube) analyticsc. Online Guest Review and Online Customer Satisfaction Indexd. Marketing campaign analytics and post mortem reportinge. Market insight monitoring – Through social media engagement and competitive analysis• Internal stakeholder management in ensuring all expectations and standard operation procedures are put into place to ensure smooth operations throughout all departments• Social Media engagement based on marketing activities to ensure constant engagement with fans/followers, fan/follower growth ultimately driving Social CRM efforts.• Manage agencies, third party vendors and developers in ensuring timely development• Manage budget spent on paid media – PPC and PPM• Manage subordinate’s key development growth through idea & experience sharing and also determining key trainings to further improve team’s knowledge and trends within the digital front• Digital ecosystem management – evaluate Sunway Resort Hotel & Spa’s current digital ecosystem and its’ effectiveness and propose possible solution and recommendation to optimize the effectiveness for digital conversion to increase number of room nights

Manage and lead on digital front for several clients such as Tiger Beer, Tiger FC, Air Asia, Sara Lee, LG and Allianz.Key scope of work:1) Digital Marketing & Brand Communication Strategy2) Social Media Strategy on Agency and Client level - content planning, management, engagement, monitoring, risk management, Social Media Engagement Policy, Social Media Optimization and Social CRM3) Digital user experience - Website UI, Web traffic, Mobile UI and Social Media Apps4) Digital CRM or Digital Direct Marketing5) Knowledge on Search Engine Marketing and Search Engine Optimization6) Digital Project Management skills7) 360 integrated Advertising 8) Digital Location Based Marketing9) Increasing client's digital KPI and ROI

Accountable on assisting the managers/directors on client management and project coordination/executions, part of the steering team along side the creative team in developing campaigns that meets client's advertising/marketing objectives, leading the project management front on tactical and thematic campaign's planning and execution.Part of the scope of work is to trouble shoot with developers on web development issues, create a healthy relationship with clients and managing client's expectations on project development.