Apr 2024 - Present
AeroLeads people directory · profile
Simon Willars Email & Phone Number
Managing Director
at
Food Attraction Limited
1 work email found
@btinternet.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Managing Director
Location
Greater Leicester Area, United Kingdom, United Kingdom
Company size
Who is Simon Willars? Overview
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Quick answer
Simon Willars is listed as Managing Director at Food Attraction Limited, a company with 13 employees, based in Greater Leicester Area, United Kingdom, United Kingdom. AeroLeads shows a work email signal at btinternet.com and a matched LinkedIn profile for Simon Willars.
Simon Willars previously worked as Head of Commercial - Jake & Nayns' at Jake And Nayns' and Business Owner at Sdw Projects Ltd. Simon Willars studied at Kent College, Canterbury.
Company email context
Email format at Food Attraction Limited
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{first}.{last}@btinternet.com
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AeroLeads found 1 current-domain work email signal for Simon Willars. Compare company email patterns before reaching out.
Profile bio
About Simon Willars
Commercial, Sales & Managing Director experience.Manufacturing, Distributing, Solution and concept sales achievement across multiple food and hot drinks channels. Change management, team development, business development & relationship building.Consultancy in entrepreneurial and disruptive chilled, ambient and frozen categories with capex project management and feasibility studies for manufacturers.Operated across Retail, FMCG & Foodservice - Private and Cost Sector, commercial B2B sales environments and capital goods. Always seeking to develop the next opportunity, forge and develop long term business relationships or cement existing ones for sales led organisations.Develops profitable growth across existing and new business opportunities. Analyses sales structures and resourcing/CAPEX modelling/NPD and investment planning for returns on investment.
Listed skills include National Account Sales, National Accounts, Food Service, Frozen, and 34 others.
Current workplace
Simon Willars's current company
Company context helps verify the profile and gives searchers a useful next step.
Food Attraction Limited
12 roles · 41 years
Simon Willars work experience
A career timeline built from the work history available for this profile.
Head Of Commercial - Jake & Nayns'
Get more from your Sales & Commercial Division by engaging with me in the following areas:Commercial & Sales Department Reviews, Restructuring, Independent Performance & Measurement Reviews, Improving Profits and Margin Reviews, Sales Challenge Creation, Business Development, Product profiling for target markets - CAPEX and Investment modelling considering.
Jan 2022 - Apr 2024
Business Owner
Sdw Projects Ltd
Sales and Commercial decision making with contracts, customers and marketing plans. Brand development including NPD and project management.
Oct 2020 - Jan 2022
Sales & Commercial Director
Following the acquisition of CustomPack Ltd by Portion Pack Europe, (owners of Single Source Ltd), in 2018, I worked across both businesses in the role of Commercial Sales Director. From February 2020 the previously named businesses of Single Source & CustomPack have been rebranded and will operate under the new single business of Portion Solutions Limited.
Oct 2018 - Apr 2020
Sales Director
Custompack Ltd
Assuming the responsibility to maintain, develop and grow these Market leaders in the production of individual portion packed products from tomato ketchup sticks to shampoo sachets. The core products include Wet and Dry stick and sachet condiments with custom pack capabilities for any product that can be poured, pumped or be required in an individual.
Jun 2016 - Dec 2018
General Manager/Managing Director
Custompack Ltd
Apr 2015 - May 2016
Sales Director
Chequer Foods Limited (Subsidiary Of Pelican Rouge Coffee Solutions)
Assuming the responsibility to maintain, develop and grow these Market leaders in the production of individual portion packed products from tomato ketchup sticks to shampoo sachets. The core products include Wet and Dry stick and sachet condiments with custom pack capabilities for any product that can be poured, pumped or be required in an individual.
Nov 2013 - Mar 2015
Interim Sales/Business Consultant
Sdw Projects
NPD, market research, launch assessments, generating client interest and feedback, sales training, project management, change management, category management, sector focus.
Jun 2013 - Oct 2013
National Sales Manager
Nh Case Limited
Healthcare account portfolio maintenance and targeted growth in the companies three core disciplines - frozen fish, frozen food and cook freeze ready meals. Sales channels predominantly in the NHS & Cost Sector (Education) but more recently l have been looking at potentially new markets.
Jun 2005 - May 2013
National Account Manager
Balmoral Trading Ltd.
New Business Development and National Account Relationship Management with key commercial partners.
1999 - 2005
~6 yrs
National Account Manager
Four Square Division Of Mars Gb Ltd
Direct Sales Business to Business and within the NHS Healthcare sector. New business focus with some account management also.Extension and range selling were also core to achieving business development.
1990 - 1999
~9 yrs
Territory Manager
Booker Food Service
Foodservice sales development within the 'free trade' area of the business, including new business targets, account management and structured call frequencies to ensure account coverage was maintained and developed. Worked closely with manufacturers to launch and re-launch new product categories into the marketplace.
1985 - 1990
~5 yrs
Team & coworkers
Colleagues at Food Attraction Limited
Other employees you can reach at foodattraction.com. View company contacts for 13 employees →
LN
Lacramioara Neagu
Colleague at Food Attraction LimitedLeicester, England, United Kingdom, United Kingdom
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SB
Sanjay Bharat
Colleague at Food Attraction LimitedLondon Area, United Kingdom, United Kingdom
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PK
Priti Kara
Colleague at Food Attraction LimitedGreater Leicester Area, United Kingdom
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JT
Jeetkumar Tandel
Colleague at Food Attraction LimitedLeicester, England, United Kingdom, United Kingdom
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DP
Ditiksha Patel
Colleague at Food Attraction LimitedLeicester, England, United Kingdom, United Kingdom
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DD
Dhruv Desai
Colleague at Food Attraction LimitedLeicester, England, United Kingdom, United Kingdom
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TL
Talha Lorgat
Colleague at Food Attraction LimitedUnited Kingdom, United Kingdom
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SK
Satwinder Kaur
Colleague at Food Attraction LimitedGreater Leicester Area, United Kingdom
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Lacramioara Neagu
Colleague at Food Attraction LimitedLeicester, England, United Kingdom, United Kingdom
View →
SB
Sanjay Bharat
Colleague at Food Attraction LimitedLondon Area, United Kingdom, United Kingdom
View →
PK
Priti Kara
Colleague at Food Attraction LimitedGreater Leicester Area, United Kingdom
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JT
Jeetkumar Tandel
Colleague at Food Attraction LimitedLeicester, England, United Kingdom, United Kingdom
View →
DP
Ditiksha Patel
Colleague at Food Attraction LimitedLeicester, England, United Kingdom, United Kingdom
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DD
Dhruv Desai
Colleague at Food Attraction LimitedLeicester, England, United Kingdom, United Kingdom
View →
TL
Talha Lorgat
Colleague at Food Attraction LimitedUnited Kingdom, United Kingdom
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SK
Satwinder Kaur
Colleague at Food Attraction LimitedGreater Leicester Area, United Kingdom
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3 education records
Simon Willars education
Education record
Kent College, Canterbury
Btec National Diploma In Business & Finance, General Business Studies
Arnold & Carlton College Of Fe
O Levels
Kent College, Canterbury, Kent
FAQ
Frequently asked questions about Simon Willars
Quick answers generated from the profile data available on this page.
What company does Simon Willars work for?
Simon Willars works for Food Attraction Limited.
What is Simon Willars's role at Food Attraction Limited?
Simon Willars is listed as Managing Director at Food Attraction Limited.
What is Simon Willars's email address?
AeroLeads has found 1 work email signal at @btinternet.com for Simon Willars at Food Attraction Limited.
Where is Simon Willars based?
Simon Willars is based in Greater Leicester Area, United Kingdom, United Kingdom while working with Food Attraction Limited.
What companies has Simon Willars worked for?
Simon Willars has worked for Food Attraction Limited, Jake And Nayns', Sdw Projects Ltd, Portion Solutions Limited, and Custompack Ltd.
Who are Simon Willars's colleagues at Food Attraction Limited?
Simon Willars's colleagues at Food Attraction Limited include Lacramioara Neagu, Sanjay Bharat, Priti Kara, Jeetkumar Tandel, and Ditiksha Patel.
How can I contact Simon Willars?
You can use AeroLeads to view verified contact signals for Simon Willars at Food Attraction Limited, including work email, phone, and LinkedIn data when available.
What schools did Simon Willars attend?
Simon Willars studied at Kent College, Canterbury.
What skills is Simon Willars known for?
Simon Willars is listed with skills including National Account Sales, National Accounts, Food Service, Frozen, Sales Growth, Frozen Food, Account Management, and Sales.
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