WHY I DO WHAT I DO:Everything I do is to Improve the effectiveness of business operations and marketing to create more freedom in peoples lives.HOW I DO IT:Directing, managing and optimising the marketing and operational processes for both online and offline businesses.+ Increasing quality prospects and reducing cost per acquisition.+ Improving conversion rates both online and offline.+ Increasing customer lifetime value.+ Implementing lean systems for improved effectiveness and measurement of operationsEXPERIENCE:
Commercially/ROI focused and autonomous digital marketing and manager with over 20 years experience in growing Private, Public and Government clients online like: 

Department of Justice, Melbourne Racing Club, Rip Curl, ABS brakes, Boost Juice, Proctor & Gamble, Department of Justice, Pizza Hut, Dr Lewinns, General Electric, George Calombaris, Wesfarmers, ProActiv, Crust Pizza and The Press Club Group, Mr Rental, Thurley, Zagames, Healthy Habits, Matchbox, Pizzahut, Vodafone, Target, SAMPLE OF RESULTS ACHIEVED:+ Successfully designed and developed the online marketing channel and optimisation strategies, project plans and delivery for over 400 B2B,B2C eCommerce and lead gen websites for Australia's leading brands and Government entities.+ Evaluated and defined the marketing and sales strategy of over 653 of Australia's most successful and highest traffic Online Retailers.+ Increased new visitor traffic by over 372% P/M and increased subscriber conversion rates by over 83x for Australia's largest juice brand within 6 months.+ Improved site wide conversion rate of event ticket sales by over 215% for a major Horse Racing brand.SPECIALTIES: + Online business strategy: From seed, start-up to global scaling
+ Conversion Rate Optimisation: Developing analytical driven optimisation programmes. + E-Commerce & Lead Gen Web Development Strategy, Design and Implementation+ Lean Manufacturing and Lean management