Simon Yeh Email & Phone Number

San Francisco, Ca, Us

When it comes to Influencer Advertising... We believe in technology.As industry veterans and technologists, we believe the challenges of finding the right collaboration, addressing cost inefficiencies, spotting fraudulent practices, tracking, and measuring effectiveness can all be simplified with the right system, the right platform, and the right AI.At TAMA, we transform how brands discover and collaborate with influencers. Our cutting-edge technology pushes the boundaries by working with brands and influencers of all sizes.Let TAMA take your brand to the next level.

San Francisco, Ca, Us

San Francisco, Ca, Us

As the head of engineering reporting to the CEO, am responsible for ensuring that the product vision is realized through engineering excellence and ensuring that Vungle maintains a technical edge through innovation. Vungle is the trusted guide for growth and engagement, transforming how people discover and experience apps. Developers partner with Vungle to monetize their apps through innovative in-app ad experiences that are inspired by insight and crafted with creativity. Advertisers depend on Vungle to reach, acquire, and retain high-value users worldwide. Vungle develops tools that include data-led buying and UX recommendations, ad format innovation, creative automation, and more. Vungle’s data-optimized ads run on over 1 billion unique devices to drive engagement and increase returns with publishers and advertisers ranging from indie studios to powerhouse brands. • Responsible for the growth of engineering from a 40+ to a 130+ full time engineers across United States, Beijing, London and Singapore. Augmented by contractors from China, Vietnam and Ukraine.• Oversaw the development of Vungle’s next generation ad serving capabilities consisting of Mobile SDKs, SSP, DSP and ad decisioning through DS and ML.• Established the SRE team focused on not just system uptime SLA but also business metrics by leveraging the three pillars of observability. Leading to better system scale and performance.• Executively sponsored the creation of a BI team providing valuable insights to business performance metrics.• Introduced CICD to software development process through the focus on tooling and automation including the transformation of manual QA to automation SDET.• Position Vungle technology and Security for successful Tech due diligence leading to acquisition by Blackstone Group (Sept 2019).• Lead tech due diligence, assessment and integration for M&A.

Brisbane, California, Us

Responsible for Ad Platform engineering, Technical Operations, Product Operations, Affiliate Technical Care, Analytic, Payment and Reporting Systems to support a network of 100s of Advertisers and 1000s of Affiliates. Managed advanced technology, user experience, and operations teams with staff across multiple global locations. Oversaw third-party data integration, technical ad operations involving programmatic ad exchanges and directed Glam China technical and product integration efforts.• Oversaw organization of 100+ engineers, tech operations across India and United States.• Managed all technical and product deployment in the establishment of Glam China in partnership with Trends Media Group (时尚网).• Streamlined payment and revenue reconciliation systems by integrating Microsoft Dynamics AX, Silicon Valley Bank, Paypal and FastPay, improving average payment reconciliation from 3 weeks to 5 days.• Oversaw ad serving platform development, third-party data integrations and ad operations with focus on programmatic ad exchanges.• Established KPIs encompassing Earnings Reports, Product Margin Reports allowing for business focus on high yielding Ad Products.• Oversaw the establishment of SLA for Ad Product/Platform technical and operational support across 7 countries.

Brisbane, California, Us

• Architected and developed High Impact Ad Products Reservation System allowing for automated conflict resolution and prioritization of bookings.• Oversaw the development of native and video advertising products along with IAB-certified ad units on desktop and mobile displays.• Developed Feature to Product modular approach allowing for Ad Product creation and enablement without requiring additional affiliate opt-in.• Centralized campaign management system notification, submission, review and publishing by streamlining the content creation to distribution systems.

Brisbane, California, Us

• Co-developed Multi-dimentional method for optimized delivery of targeted on-line brand advertisements (Patent #8620748)• Overhauled Mode Media proprietary Affiliate Revshare Payment Calculation Engine reducing processing time by 97% while increasing throughput by 3X.• Developed Order Management System which handles all of Mode Media's insertion orders.• Collaborated with Comscore enabling Behavioral Targeting classification of the Mode Affiliate Network.

Brisbane, California, Us

• Architected systems needed to provided KPIs to Affiliates providing actionable insights to Affiliate revenue.• Integrated analytical data into Mode Ad Server allowing for the targeting of publishers based on content, category and exclusions.• Architected and oversaw the development of GlamTV, Mode Media's first co-brandable affiliate video product. Enabling video distribution across 2000+ publishers.

Brisbane, California, Us

• Recruited and established the Glam Network Services Engineering team.• Spearheaded the adoption of Agile Development process allowing for weekly sprint and releases.• Managed the development of Mode Media's first self-service Affiliate Network Portal (Insider) with streamlined ad code distribution and provided key metrics and earnings reporting.• Architected, redesigned and oversaw the development of the Affiliate Management System (Cece).

Us

• Managed technology activities, defined technology strategy, architecture, and managed projects.• Managed 5 teams of engineers spanning across multiple countries supporting 4 business units.• Responsible for efficiently delivering PCI compliant applications in a timely, accurate, robust, reliable, secure and legally compliant manner. • Manage engineering SG&A budget of 3 million.• Championed re-architecture of legacy software into manageable and reusable java based components leveraging SOA.• Establishing and ensuring adherence to best software development practices and six sigma methodology.• Supported business revenue growth from $16 million to $30+ million making LowRateSource.com the #1 advertiser in 2007 (as measured by Nielsen)