Simon Yohe Email and Phone Number

Was responsible for the national consumer-facing web properties of AdventHealth, leading the planning, implementation, and delivery of website content and strategies and all feature and design upgrades. Led out the web strategy and implementation of the rebrand and consolidating of over 800+ websites, managed and maintained by over 35 different CMS platforms, all within a singular enterprise CMS platform and unified AdventHealth brand. Received national awards for online scheduling, mobile design and development. Coordinated with the Digital Content team and recreated all new content for all pages in the new voice and tone, aligned with SEO best practices, and saw organic traffic jump over 400% in the first year.

Responsible and accountable for the development, execution and maintenance of the Orlando Health digital footprint. Provided leadership, vision and direction for all digital activities, ensuring support of the organization’s key business goals.Worked closely with marketing and senior organizational leadership, leveraging organization’s MarTech stack to improve business processes and support critical business strategies.Managed/coordinated all SEM, SEO, content marketing, and social media activities and teams, including both internal resources and external partners. Oversaw analytics team responsible for analyzing all digital media campaigns and integrated traditional media campaigns through CRM, developing insights and recommendations for optimal performance.

Manage and oversee the Strategic Communication's Marketing team, responsible for creating and overseeing the successful implementation of multiple service line marketing campaigns across a wide range of digital and traditional channels to increase engagement and drive revenue. Oversee campaign-related Customer Relationship Management (CRM) database initiatives such as data appends, implementing lifecycle strategies, marketing automation, identifying user scoring needs, and leveraging dynamic messaging to optimize campaign responsiveness.Work with both the Digital Media and Sales Managers to strategize best practices for all digital marketing and website efforts, and recommends changes to maximize conversion rates and Return on Investment (ROI) for all campaigns and website efforts.

Responsible for creating, developing, and implementing web strategies for all clients and internal organization. Oversaw every aspect of all web-based projects and marketing plans from inception, through development, and completion, and post analytics/reporting.Managed client relations, working directly with leaders for each client, understanding their business objectives and ensuring marketing efforts were aligned with goals.Managed all online/email communications and social marketing. Worked with development team in integrating CRM solution best practices for clients, using various platforms for each client, including SalesForce, SugarCRM, Nimble, and HubSpot.Analyzed, reported, and optimized marketing campaigns utilizing online tools such as Google Analytics and HubSpot.

Responsible for all marketing projects both through online and print channels. Worked directly with President on implementing all strategic marketing partnerships. Managed and directed team of 6 employees within marketing and sales team members. Oversaw execution of all marketing websites from planning and design to production.Led efforts to implement CRM platform and streamline and automate communication. Develop specialized marketing/vacation packages, and negotiated joint vacation packages with 3rd party associates and charitable organizations. Performed national marketing campaigns with affiliated partners, reaching over 400,000 qualified, targeted prospects. Managed all online/email communications and social marketing Established/managed/analyzed all PPC/SEM campaigns. Setup/maintained/analyzed Google Analytics reports and goal conversions.

Responsible for every aspect of all web-based projects from inception, through completion. Establish client relationships and work directly as liaison with clients on all online projects. Supervise both development, graphic, and quality assurance teams, overseeing production development and managing projects schedules and deliverables.Setup/managed Salesforce Enterprise Edition Account for clients and internal operations. Planned utilization of CRS / GDS / PMS for developer rental/marketing programsSetup/reviewed analytics reports and goal conversions for client and internal sites, overseeing efforts to optimize SEO efforts. Established/managed/analyzed all PPC/SEM campaigns for internal and clients’ websites

Led Digital Strategy efforts for creating and establishing digital marketing campaigns through numerous channels, include both digital and traditional efforts for all clients. Established client relationships and worked directly as liaison with clients on projects, including clients such as Starwood, St. Regis, Bluegreen Resorts, and Sunterra Resorts. Worked directly with Starwood in establishing and building a Digital Internet team from scratch, starting with just 1 employee to a department of over 30 team members. Managed from inception and marketed “MyStarCentral” (An owner web portal) that in 5 years, exceeded over 100,000 registered owners, within their CRM and handled all Starwood Marketing efforts towards their owners.Oversaw planning/implementation/execution of all projects, both client and internal. Supervised both internal web development and graphic teams, implementing and managing project plans, insuring production met both development and schedule guidelines. Manage all online/email communications. Analyzed PPC campaign statistics/results through company’s numerous websites.

Responsible for managing aspect of all projects from conception through completion. Worked directly with development and graphic directors to insure projects success. Oversaw QA planning/implementation/testing of all managed projects. Managed client relations for Starwood and Sunterra web development contracts

Oversaw the setup/ of corporate award-winning website in timeshare industry. Managed the inception/development of resort content information database system, which was utilized for both the corporate website, internal applications and employee training. In partnership with Central Reservations Department, documented internal reservation rules/guidelines, and then implemented/customized 3rd party reservation system. Worked directly as internal liaison between Creative department overseeing print/online marketing materials and promotions