▶️Executive Summary: ❂ Return on Investment Specialist Quantifying & Evidencing Value, Delivering Innovative Actionable Insights ❂ Methodical & creative mixed-methods insights executive with over a decade of experience in evidence generation, case study & medical publication development, patient/customer voice, marketing, commercial & health economics across multiple industries. Demonstrating a proven track record in orchestrating revenue growth, quantifying “value-add” & spearheading data driven & insight loaded sales ecosystems. I foster a collaborative & innovative leadership style to build trust, motivate & inspire multidisciplinary teams to drive change through data-driven insights. A specialist in health economics (quants), needs analysis (quals) and social media-based research, I am skilled in refining complex ideas into simple, clear & actionable next steps; crafting compelling value propositions & expanding global partnerships to deliver substantial returns on investment.▶️Professional Achievements: ► Empowered >50 digital health & medical device innovators to highlight their value propositions, demonstrating return on investment & strategically filling evidence gaps, via health economic modelling, ROI calculators & real-world data. ► Spearheaded regulatory value propositions, customer research, license extensions & novel evidence-based marketing claims for over 40 Rx & over the counter medicines globally.► Designed & published end-to-end evidence-based value proposition for the World’s largest digital health assessment organisation, highlighting patient-centric, economic, clinical & human factors benefits.► Recipient of multiple research awards, including when highlighting a £23m saving in NHS prescribing costs for blood glucose testing by publishing cost-effectiveness research on cheaper/more effective alternatives.► Supported cultivation of ~£3m in revenue over 5 years within pharma & life sciences, through the design & execution of mixed-methods consultancy projects. ▶️Specialities:Innovative Insight Generation | Health Economics (ROI) | Data Driven Value Proposition | Consulting | Medical Devices & Digital Health | Matrix Management | Qualitative & Quantitative Research | Social Media Research | Consumer & Audience Research Analytics | Primary & Secondary Market Research | Collaborative Consulting | Real World Evidence (RWE) | Change Management | Problem Solving | Strategic Insights | Funding Bids | Stakeholder Relations | High-performance Teams | Story Telling | Pharma | Biotech | Consumer Health
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Director Of Research And InsightsVisfoChorley, Gb
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Director Of Research & InsightsVisfo May 2021 - PresentHuddersfield, England, United Kingdom▶️ LEADERSHIP:Coordinated hybrid team of 5 multidisciplinary research analysts based in multiple countries, liaising as part of the team reporting directly to the CEO. Guided operations, strategic decision-making, client work, and business development. ▶️ PROFESSIONAL HIGHLIGHTS: ► Stimulated considerable new revenue and repeat consultancy across Pharma, consumer health and biotech industries, empowering clients to understand their client's (HCP's) needs through mixed-methods research. ► Achieved significant reduction in time required to service strategic insight generation projects, focusing this time on developing a deeper understanding of client needs, to ensure meaningful, efficient & sustained client contact.► Delivered 100+ market- research reports, 10 academic publications, 7 ad-boards, and supported >20 clients across medical affairs, commercial, market access, health economics and patient engagement.► Empowered several leading pharmaceutical companies, and a small number of biotechs with robust data-driven real-world evidence strategies to shape daily decision-making, optimise field engagement, influence conference content, and enhance competitor intelligence.
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Head Of Value & Real World EvidenceVisformatics Oct 2018 - May 2021Huddersfield, United Kingdom
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Honorary Research Fellow | Digital HealthWmg, University Of Warwick Aug 2021 - Jun 2024Warwick, England, United Kingdom▶️ LEADERSHIP: Coached and taught a module to Master’s students centred on research methodologies for understanding needs and demonstrating value and insight generation methodologies, including design, service evaluation, product implementation, iteration, and business models. ▶️ PROFESSIONAL HIGHLIGHTS: ► Co-supervised two PhDs focused on different aspects of digital health research, from diabetes management to behaviour change. -
Director Of Research | Digital HealthOrcha Jul 2016 - Nov 2023Liverpool, United Kingdom▶️ LEADERSHIP: Fractional/partial FTE role. Head-hunted by the CEO to oversee team of 8 hybrid researchers and insights analysts, liaise, matrix-manage and coach/mentor team members in complementary departments. Reported as senior leadership team member directly to CEO, CFO, and COO to create research roadmap based around the unique business value proposition. Generated “what, so what, and now what” market research initiatives for NICE, NHS, pharmaceutical companies, AHSNs, digital health innovators and Hospital Trusts.▶️ PROFESSIONAL HIGHLIGHTS: ► Supported and enabled numerous health app innovators to receive NHS funding, coached on evidentiary requirements to achieve NHS adoption, provided insights concerning unmet needs, product positioning, pricing, and impactful value propositioning.► Delivered well-integrated, actionable insights and ensured strategic application of research to inform user-centred development of ORCHA’s primary product through multiple iterations. Utilised end-user feedback to highlight improvements and drive improved client satisfaction, usage rates, and contract renewals.► Achieved a high Net Promoter Score (NPS) for the department, led a team of 8 insights analysts and researchers, and provided individualised personal development plans for each. ► Awarded two national research awards: Leading Healthcare Awards Research Paper of the Year 2022 and TSA Crystal Award for Research 2017. -
Executive DirectorPrometheus Health Dec 2020 - Sep 2023Exeter, England, United Kingdom▶️ LEADERSHIP: Fractional/Partial FTE role. Prometheus, a digital health platform gives patients living with rare diseases a voice, a place where they could craft data-driven insights, and the pharmaceutical industry could financially reward them by selling their health data back for insights generation. In my role I coordinated budgeting, compliance (ISO 9001/27001), marketing, business development, and study design. ▶️ PROFESSIONAL HIGHLIGHTS: ► Cultivated projects with external stakeholders and intended end users, designed technology, interacted and engaged with rare disease patient advocacy groups, achieved ISO 9001 and 27001 certification, and made the prototype open source for future research use.► Awarded £55,000 in competitive grant funding, which was utilised to support patient involvement and improved patient outcomes.► Established evidence, proof of concept, IP, insights, learning, and designs of the health-app (designed by patients).► Fostered relationships with some of the UK's largest rare disease patient advocacy groups and was invited to Stormont in Northern Ireland on Rare Disease Day to premiere the initiative.
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Honorary LecturerUniversity Of Central Lancashire Feb 2021 - Feb 2022Preston, England, United Kingdom -
Principal Consultant & Senior Health EconomistLifecode Solutions May 2014 - Oct 2018Liverpool, United Kingdom
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Honorary Research FellowRoyal Liverpool And Broadgreen University Hospital Nhs Trust Aug 2014 - Apr 2016Liverpool, United Kingdom -
Research Fellow In Health EconomicsLiverpool Health Economics: The University Of Liverpool Jul 2012 - Feb 2016Management School, The University Of Liverpool▶️ LEADERSHIP: Researched and worked on several health economic analyses, formulating and bidding for personal research funding and working collaboratively across several projects. ▶️ PROFESSIONAL HIGHLIGHTS: ►Presented research paper on BBC1, one analysis included in the NHS 5-year plan and another reshaping service provision for type-1 diabetics within the NHS. -
Health Economist & Market Access ConsultantEvaluate Econ Limited Jan 2013 - Apr 2014Liverpool, United Kingdom
Dr Simon Leigh Education Details
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Merit -
1St Class
Frequently Asked Questions about Dr Simon Leigh
What company does Dr Simon Leigh work for?
Dr Simon Leigh works for Visfo
What is Dr Simon Leigh's role at the current company?
Dr Simon Leigh's current role is Director of Research and Insights.
What schools did Dr Simon Leigh attend?
Dr Simon Leigh attended University Of Liverpool, University Of York, University Of Liverpool.
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