Passion, ambition and enjoyment.

Creating winning strategy and implementing it while running glory business with happy people.

Enthusiastic effort to reform and manage generational change for an established B2B company by creating a winning digital expertise based mission, strategy and implementation plan for it.

Gaining remarkable profitability enhancement for an established production agency, which has been suffering long term financial losses and lack of orientation by creating the new, high creative and digital value adding strategy, recruiting new kind of talent, winning new business challenges and reforming prevalent conventions and procedures.Implementing reform strategy by clarifying work responsibilities, enriching innovative creativity, running down outdated recources, encouraging change and regeneration, and finally synchronising and integrating valuable client and human assets into SEK portfolio.Member of the SEK Board of Directors plus various strategy and development organs in Salomaa Group.

Holistic managing the entire value chain in B2C- and B2B marketing. Leading diverse planning teams up to 70 professionals and 7 companies, adding value and taking overall responsibility and marketing superiority for brands like Rautakirja and Fonecta. Hands on by every imaginable media performing the most awarded and best marketing ROI in Finland several years in a row. Achieving ranked nro 1 positions in profitability both for my customers in their markets and my clients in Salomaa Group. 10 Effie finalists and 6 Effie wins, best tv and radio spots and digital campaign of the year, customer of the year etc., e.g:https://www.petterivilkki.com/vai-miten-se-oli-fonectahttps://www.petterivilkki.com/siirtolainen-dnahttps://www.petterivilkki.com/paikkakunnan-paras-fonectahttps://www.petterivilkki.com/matkalla-suomessa-fonectahttps://www.petterivilkki.com/nalle-kekkonen-fonecta

As outsourced Marketing Director for Nokia Mobile Phones (titled Key Account Director) managing the whole marketing value chain from given yearly budget by allocating, marketing planning, resourcing, intermedia planning, marketing communication planning, coordination, communication, supervising and reporting to the last tiny production detail covering all marketing media: ATL, BTL, PR delivering 7 to 10 successful product launches early with some 80 professionals and 8 companies under my management.

Taking overall responsibility for client satisfaction and high-end marketing communication delivery in SEK Group for various winning brands like Neste, Musta Pörssi, Vin&Sprit Finland, Paulig, Alma Media Interactive and Hartwall.

Team leading and project managing for various clients like Hewlett-Packard, Lännen Tehtaat, The Finnish Fair Cooperative, NASDAQ OMX Helsinki and Amerpap.

Financial management, accounting, personnel management and administration.