As a founding member of the Salesforce Global Centre of Excellence, we execute the industry strategy in partnership with product, sales, and channels ensuring global consistency of industry best practices. We provide operational recommendations to the ELT and use our own GenAI Agentforce to increase productivity, consistency and access to Global best practice.

Responsible for Automotive, Manufacturing, and Energy sectors with strong cross functional collaboration across Financial Services, Retail and Hi-Tech. Drove new go-to-market strategies around Direct to Consumer, and Connected Vehicle Services, as well as bringing Automotive Cloud to Market and leading on the Salesforce Dealership and DMS models. Executed strategic frameworks with GSI's, Partners and the major Advisory Firms. Continued executive/keynote speaking at a broad range of events.

As Industry Advisors we provide deep practitioner knowledge and business acumen. We help our customers deliver winning commercial strategies and provide relevant counsel to their executive leadership teams. I bring a unique Point of View across Manufacturing, Automotive, Energy, Travel, Transportation and Hospitality regarding the intersection on Customer Experience and Digital Enablement

Automotive Industry Lead EMEA & UKI, Salesforce Go-To-Market. Focus on large Dealer Groups and OEMs. Defining Product Strategy, GTM Strategy, Transformation Methodology and Thought Leadership. Driving successful Automotive Innovation & Transformation at scale.

As GM, with responsibility for market equation, customer engagement and retention targets I led a transformational programme to unify Market, Sales and Service and the Regions, NSC's and retail network. Choosing Salesforce as our platform of choice, we designed, deployed and operated across 38 countries, and 450 showrooms delivering a 300% ROI in under 3 years

Delivered 2 year, £120 million Transformation program across a broad suite of initiatives focused on transforming JLR from a "Product centric company" to a "Customer centric company". Established a holistic "Customer journey operating model" that drove cross-functional collaboration, Innovation and cost savings. Collaboration with a number of leading SI Partners, including: PWC, Accenture, MHP, IBM and Cap Gemini.

Established the CRM department and an affinity partnership network with leading luxury brands in China, redefining the ownership experience for Jaguar Land Rover.

2010-2011: Senior CRM Delivery Consultant & Change & Engagement Manager to JLR China2008-2010: Senior Service Manager | IBM-MoD LITS AccountISO/IEC 20,000 accredited Delivery Centre: CRM Implementation and ITIL Service Delivery

After a six week accelerated course at Canterbury Christ Church University College Matthew took responsibility as Head of GCSE Geography for circa 200 pupils at Stockley Academy in London.