Malaika Fernandes Email & Phone Number

Mumbai, Maharashtra, India

• Formulating strategies for improved performance• Structuring the team and processes for business continuity, reduced attrition and increased productivity• Mentoring team members to improve efficacy and quality of work• Forecasting resources and training needsProduct Management*. Collaborating with multiple stakeholders for improved product growth and user experienceBusiness development

-Assisting early stage Founders/Business Owners in service/retail who are struggling to build teams that can build the business and deliver on its value proposition

Mumbai Area, India

Mumbai Area, India

- As a bootstrapped venture, achieved a go-to-market readiness in under $600 budget. This included website, mailers, content creation, blog posts and videos.- Ran a smooth setup for vendor management, raw material sourcing and product delivery.- Designed all marketing collaterals and branding materialsNotable Accomplishments:- Providing Fashion advice by choosing and suggesting outfits that complement and balance visual composition and proportion for their 2 distinct profiles viz. Sales Team & Top Management.- Mentored a team of young stylists for a theme project on corporate styling.

Mumbai

Orchestrating the online digital campaign #WomenWhoLead to inspire women to take charge of their health.- Led the project from conceptualization to execution within 60 days with shared resources- Successfully reached the desired target audience of 3.5 million people onlineNotable Accomplishments:- Despite having an experienced in-house Marketing team, as part of their effort for a digital Brand Promotion, I was approached for this exclusive requirement by the Founder of the Start Up- As targeted, the campaign was conceptualized, designed and rolled out within a stiff target of 60 days by liaising with 200+ business and lifestyle celebrity influencers to garner attention amongst the wellness fraternity.- On completion of the project, I was offered a full-time position with the organization.

Mumbai Area, India

- Spearheaded talent acquisition and developed internal training modules for soft-skills development.- Lead employee engagement related to rewards, recognition, recreation, team building, creative thinking, knowledge building.Notable Accomplishments:- Personal efforts were cited as the driving force behind employee-retention rate of 100% within an industry that requires highly specialized talent.

Mumbai Area, India

- Setup an Online Post Sales All India Servicing team- Formulated best practices in after sales Customer Delight in line with the long-term growth strategy.Notable Accomplishments:- Set up a financial review mechanism for vendor management, reporting and analysis that pointed glaring inefficiencies in operations and thus prevented a potential Brand Erosion.• Worked collaboratively with cross-functional teams to set up a Portal, to maximize productivity, enhance User Experience to reduce inefficiencies.• Crucial contribution in the turnaround of a sick business unit into a revenue generating unit.

Pgdem, Event Management

B.A, Sociology And Anthropology

Activities and Societies: Basketball Player, Sprinter Volunteer at XOBT - Xavier's Open BasketBall Tournament

Ssc

Activities and Societies: Captain of the School Basketball team, Sprint Runner, Member of Dramatics Society