Mark Simpson Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

• Deliver consultancy services, advice and expertise to the largest automotive business solutions provider in Australia• Develop the next phase of the Certified Preowned Vehicle Program for Volkswagen Group Australia• Prepare and facilitate the Dealer Performance Group for Honda Motorcycles and Power Equipment. • Develop and maintain relationships with dealer networks and provide customised solutions to their needs

Macquarie Park, New South Wales, Australia

• Manage the day to day operations of the Performance Consulting division of the business• Partner with key clients to establish their requirements and identify performance gaps• Plan, develop and deliver tailored business improvement strategies to enhance performance of clients’ businesses• Develop the strategic plan for the re-establishment of the business after the COVID-19 impact

Ryde, New South Wales, Australia

• Manage the operation of a successful business consultancy providing services to the automotive industry• Deliver business coaching and training and development programs to a broad range of high profile clients• Provide expertise to small businesses in the development of strategic goals and performance targets• Prepare marketing and business plans and pitch for new business opportunities• Develop and implement comprehensive business processes, procedures and systems• Analyse financial management activities and implement robust financial processes to prevent risk of liquidation• Design and facilitate staff leadership and development and mentoring programs for business leaders • Develop team building and performance strategies to increase employee engagement and motivation • Position clients to win major contracts and deliver superior service• Create and develop sales pipelines to position clients for continuous business success• Mentor and coach management teams and individuals• Act as a senior Associate Automotive Consultant for Sewells Group and Fusion Solutions (Op2ma Consulting) • Develop and facilitate sales and aftersales management development programs • Create and execute premium brand immersion and induction training packages• Plan and deliver business development management programs to increase staff capability• Implement operational retail dealer business improvement programs• Act as the lead facilitator of Dealer performance Groups for Ford, Isuzu Trucks and Honda Motorcycles• Deliver dealer leadership programs to enhance management capability in dealerships• Work with key clients including Daimler Benz, Ford Motor Company Australia, Volkswagen Group Australia, Skoda AUTO, Volvo Cars Australia, Honda Motorcycles and Power Equipment, Harley-Davidson Motor Company and GM Holden

• Partner with key clients in the automotive industry to improve and enhance their business operations• Provide leadership and guidance to a consulting team in the delivery of quality service and expertise to clients• Deliver specialist services and products to address dealership and franchise financial and profitability needs• Plan and deliver implementation reports for automotive finance schemes• Conduct comprehensive reviews on dealer operations to identify gaps in performance• Perform market analyses to deliver market representation plans and devise strategies to increase market share• Conduct feasibility studies to advise on the introduction of new brands to the Australian market• Establish and implement best practice principles in client operations and processes• Develop and launch growth management and organisational training and development programs• Facilitate workshops and training sessions for dealer groups to optimise performance in sales and aftersales• Develop and present strategic business plans and financial services plans • Train, coach and advise dealers in business management principles and strategies to achieve revenue growth• Conduct strategic business development of automotive brands

Sydney, New South Wales, Australia

• Establish and operate the Sydney branch of the business that supported clients with tailored novated lease packages• Partner with small to medium enterprises in the purchase of salary packaged motor vehicles• Canvas the Sydney market to generate leads, identify business prospects and follow up on sales opportunities• Manage sales enquiries and develop customised solutions and quotes to meet client requirements• Complete and process all aspects of finance arrangements as well as vehicle management services• Assist clients in the procurement of their vehicle through a network of supply dealerships• Deliver business management consultancy services to clients• Prepare marketing and business plans to reflect strategic goals • Provide coaching and mentoring to management team on strategic projects• Produce the bi-monthly motoring page for the Café Society magazine

Sydney, New South Wales, Australia

• Oversee each aspect of the marketing function relating to the Volkswagen commercial vehicle brand• Plan and execute product management, pricing and brand development strategies• Manage the advertising function incorporating product and corporate branding tactics• Develop and maintain relationships with the dealer network ensuring optimal productivity• Oversee the company’s website and develop content to maximise customer engagement• Coordinate events, promotions, product launches and sponsorships

Sydney, New South Wales, Australia

• Design and implement the franchise management and development program• Review and evaluate the development potential of all incumbent Volkswagen dealer operators• Develop a targeted selection program to ensure optimal partner selection and recruit key new dealer operators• Appoint and oversee the development of Volkswagen Dealership facilities across Australia• Create and implement new dealer agreements and standards programs

My role at Peugeot started with Franchise Development. Shortly after it grew to include the responsibility for National Sales.Key achievements:Developing a Dealers Standards ProgramImplement the "Being Peugeot" brand values programDeveloping and Implementing the Profit Focus ProgramLifting the standard of Peugeot Dealer's presence in the Australian market.Introduction of the 206 range to the Australian market.Shortly after I left, Peugeot assigned the franchise to Sime Darby and they took the business forward to realise the full potential of this great automotive brand.

Bachelor Of Business, Accounting, Statistics And Marketing

Advanced Marketing Certificate