Sarah Simpson Email & Phone Number

Chicago, Il, Us

Arlington, Virginia, United States

Bethesda, Maryland, United States

- Defined the overall demand generation strategy, including funnel targets and budget.- Developed and execute high impact campaigns to generate interest and leads for high-quality sales opportunities.- Defined the overall event strategy and ran all aspects of the agency’s participation in major and local events.- Defined the overall marketing strategy as it relates to the agency’s various technology platform partnerships, including participation in partner marketing events and campaigns.- Collaborated with internal stakeholders to build high-quality content for content marketing campaigns.- Managed the build and launch of the redesigned agencyq.com.- Managed the marketing automation platform and associated tools, including integration with Salesforce, pay-per-click and SEO automation platforms.- Drove marketing campaigns and web content strategy for clients.

Arlington, Virginia, United States

Developed, implemented and managed marketing campaigns to expand the client base for Conseqta’s products and services. Led efforts to enhance brand awareness within the digital space, as well as driving website traffic and acquiring customers. Collaborated with designers, product managers, engineers, and business development managers to serve a diverse content audience. Led content design activities; supported leadership in partnering with digital teams; assisted with proposal responses and all other company-wide content needs.

Washington D.C. Metro Area

Managed website redesign projects as owner of content planning, migration, and layout; led in-depth discovery activities such as content inventories, content audits, Google Analytics review, technical audits, and brand audits; developed targeted marketing personas based on key audience insights; led planning and creation of new content types for new website management; developed and implemented governance and publication guidelines for the ongoing management of newly-launched websites. Lead content strategy planning for major website redesign efforts such as the Consumer Financial Protection Bureau (CFPB), State Department Diplomatic Reception Rooms, Architect of the Capitol, and the Environmental Working Group (EWG).

Washington D.C. Metro Area

Worked to increase the Afterschool Alliance’s online presence and advance the organization’s mission by coordinating social media campaigns and communications. Continuously strived to find new ways to engage our audience--whether that's through targeted digital outreach or strategic partnership opportunities.

St. Louis, Mo

Based in St. Louis, I worked throughout the midwest (Chicago, Indiana, Arkansas, and Missouri) as a grassroots political organizer establishing local advocacy and small-donor fundraising campaigns for various organizations, including Repower America and Planned Parenthood Action Fund. After the earthquake in Haiti I led a small-donor fundraising campaign that raised $250,000 for Save the Children Federation.

Masters Degree, Political Management

Activities and Societies: Clinton Global Initiative University

Bachelor Of Science - Bs, Journalism