Black Sheep Co. exists to help small businesses gain an advantage in highly competitive markets by offering marketing strategy, insights and execution previously only available through retainers with over-sized media and creative agencies. Our combined 4 decades of experience provide the versatility and experience to understand and address your business needs in a highly efficient way. We love to work with consumer brands - across food and beverage, personal care, e-commerce, retail and home but feel equally comfortable diving into any marketing challenge.

Partner with Facebook account teams, creative and media agencies, and clients to build custom, insight-driven creative programs focused on driving business objectives with key clients across CPG, Gaming, Travel, Technology and eCommerce

• Lead team of 5 managers responsible for strategic development, tactical execution and budget management of all retail/shopper programs with a focus on top 6 U.S. retail accounts• Align with senior executives/buyers at key accounts, external agencies and internal stakeholders to ensure breakthrough marketing programs, flawless execution and best-in-class service

• Responsible for brand strategy and integrated launch campaigns for AAA titles for Wii, XBOX and Playstation 3 including Michael Jackson The Experience, The Black Eyed Peas Experience, Far Cry 3 and Red Steel 2• Lead cross-functional planning and execution working with external agencies, Shopper Marketing, Sales, Public Relations, Digital Marketing, Media and Consumer Promotions• Plan and manage $12MM+ marketing budget including creative development and media buying

• Developed and executed a $22MM new product launch, including creative development, PR management, event marketing and an innovative media strategy that leveraged both traditional (TV, print) and non-traditional media channels (digital, iTV, mobile)• 2010 Webby winner for groundbreaking 'The Fixers' campaign• Created a leading-edge digital hub and online syndication strategy to drive mass awareness and engagement through multiple media channels – including paid digital media and partnerships, blogs, mobile applications, social media networks and viral video• Launched five new AXE variants – Shock, The Detailer, Dark Temptation, Fever and Instinct• Restructured and led the $1.5MM, 25 campus College Ambassador program• Led innovation and new product development pipeline of a full range of products in a brand new category• Led new product innovation for package redesign with an emphasis on the consumer experience and margin enhancement

Worked with Director of Strategy and President of New Business and Innovation to develop new platform growth strategies for the Rubbermaid brand

Developed $3+MM business-to-business sales territory with major homebuilders (50+ homes/year) in Metro Denver

Led Black & Decker/DeWALT retail marketing to drive sales, conversion and retail presence in a $10MM NW territory. Promoted the largest launch in DeWALT history bringing 80+ new products to marketDrove brand awareness and sales with national event marketing initiatives, conducted new product field marketing research and led sales training seminars

Client specialist and level 1 technical support