Ashlee Simpson (She, Her) Email & Phone Number

Washington, DC, US

Jersey City, New Jersey, US

Paris, FR

I lead brand PR and communications for the yogurt portfolio including Activia, Light + Fit, Oikos, and Wallaby working closely with cross-functional partners including brand marketing, consumer engagement, diversity & inclusion, HR, social impact, brand purpose, and legal.

• Works with clients within the nonprofit, social impact, and corporate responsibility industries.
• Seamlessly plans and executes over 20 events, eight brand partnerships, and six influencer partnerships.
• Provides consultancy support to large organizations and boutique creative agencies.
• Collaborates cross-functionally with agency and brand partners, including one major film studio project.
• Manages budgets, timelines, and communication strategies for five clients.
• Key clients: AT&T, Maestra, McDonald's, We Got Us Now, Wix

San Diego, CA, US

• Oversaw media relations, project timelines, and budgets for six accounts securing placements in CNN, Forbes, and TechCrunch.
• Collaborated with brands on strategic planning, brand messaging, and marketing to develop cross-channel strategies.
• Created engagement through external communications, op-eds, proactive and reactive influencer marketing for an international technology brand.
• Managed team of 2-3 media strategists per account inclusive of client communications, media relations, and market research.
• Responsible for intern recruitment, selection, and career development for eight interns.
• Established first-ever diversity and inclusion program for the agency which positively impacted employee retention and marketing efforts.

New York, NY, US

- Contributed lifestyle content.

Brooklyn, NY

- Served as a content contributor

Portland, OR, US

• Developed proactive story angles leading to media coverage in national outlets and trade publications.
• Curated social media content and strategies to generate brand awareness for three accounts.
• Managed holiday and seasonal media campaigns leading to 50% more engagement.
• Served as client point of contact and guided weekly meetings to discuss all initiatives.Key clients: Applegate, Balanced Body, Erickson Immigration Group, Lillet, Penfold's

Stamford, CT, US

• Onboarded and managed two US and Canadian public relations agencies inclusive of guiding media strategy and reporting metrics.
• Collaborated cross-functionally with engineering, product, and legal teams to technology policy efforts
• Introduced the first global communications and marketing annual summit
• Established OKRs and reporting metrics for the public relations team across all markets.
• Guided executive spokesperson media training leading to broadcast media placements on CNN, CNBC, among others.

San Francisco, CA, US

• Assisted in developing media strategies and story angles for six accounts.
• Developed and lead thought leadership platforms for four CEOs and one CMO of global e-commerce and technology companies.
• Reviewed editorial calendars to identify new media opportunities across six accounts.
• Secured and tracked media placements in national business, fashion, and technology publications.
• Managed two interns inclusive of media list creation, administrative tasks, and internal communication materials.
• Key clients: SurveyMonkey, Udemy, Birchbox, REVOLVE, Evernote, Sakara Life

Minneapolis, MN, US

• Garnered national and local media coverage for consumer, B2B, and B2C clients.
• Assisted in creating engaging stories through integrated communications programs across various digital platforms.
• Oversaw publicity tracking across four accounts.
• Monitored social media and served as point of contact for crisis communications for an international technology brand.
• Coordinated and executed six press events and brand partnerships in connection with various product launches.
• Key clients: Pure Leaf, Brisk, Screenvision, Sharp, MSCI, Juicy Fruit, Captain Crunch

New York, New York, US

• Track press placements and creates clippings
• Pull and traffic samples, as well manage inventory
• Experience using Cision, Adobe Photoshop

Washington, DC, US

• Responsible for preparing memorandums, electronic mail, standards and regulations, statistical reports, spreadsheets, and other documents as needed
• Assisted with development of budget and cost estimates for various divisions
• Prepared other written documentation such as calendar entries, graphics and desktop publishing
• Coordinated budget with budget analyst and program managers
• Responsible for overseeing project management

Washington, DC, US

• Produced and maintained an open dialogue and marketing plan to help promote the branch and its mission
• Created and maintained a new system for managing and updating contracts
• Answered the telephone and greeted visitors entering into to the office
• Conducted building inspections and submitted requests for building work such as lighting, carpet cleaning and other facility maintenance matters

• Lead the creation and promotion of an online starting guide of local activities students should know about at selected universities
• Worked directly with marketing director of the company
• Social media marketing across several social media platforms to promote TipHive

New York, NY, US

• Provides excellent customer service while creating wedding registries and searching for wedding gifts
• Ensures that each customer receives outstanding service by providing a friendly environment
• Responsible for greeting customers and acknowledging their needs
• Demonstrated superior sales and marketing ability, consistently achieves sales goals
• Coordinates and manages events for registry couples

• Aggressively gathered information on each project to achieve quality event productions
• Conducted research, makes site visits, and finds resources to help staff make decisions about event possibilities.
• Created and revises room layouts for events
• Assisted with managing on-site production for events
• Prepared nametags, materials, notebooks, packages, gift bags, registration lists, seating cards, etc.

Washington, DC, US

• Responsible for communications and internal initiatives
• Created charts and other graphics for the web, fact sheets and reports
• Responded to routine requests and questions, referring the most difficult inquires to the appropriate personnel

Master Of Arts - Ma, Strategic Communications, Social Impact, Digital Marketing

Bachelor Of Science, Communications, Public Relations, Marketing