Kim Simpson Email & Phone Number

Red Oak, Tx, Us

Charlotte, Nc, Us

Responsible for reorganizing, building and managing the Retail Marketing Support operations for national mortgage company with over 700 Retail Loan Officers.• Develop and nurture consultative business development relationships with internal leaders focused on revenue growth and competitive advantage • Hire, manage and direct Marketing Support Team• Recruiting Marketing calls to present the Marketing offering to potential candidates• New Hire Onboarding support and training• Develop and facilitate retail branch training and marketing consultations • Total Expert Marketing Operating System Administration: Corporate implementation and integration management o Configure and execute new campaigns o Coordination and launch of new platform enhancements/features o Develop and execute initiatives to increase user engagement o Management of marketing library o Live training when requested • Monthly reporting, general support and problem-solving• SocialSurvey enterprise account administration• Vendor relationship management including contract negotiation and project management • Established and maintained process for compliance review and tracking/archiving for custom websites and social media pages

Charlotte, Nc, Us

San Antonio, Tx, Us

Responsible for the development and management of all company marketing for freestanding emergency centers in Fort Worth, Arlington and San Antonio.• Identified problems with website and coordinated creative, content and rebuilding of new site• Launched new digital marketing campaigns with new vendor to include SEM, SEO, Geofencing, Retargeting, Blog, and Social Media• Analytics and reporting of effectiveness of all marketing initiatives• Budget evaluation and vendor contract renegotiations to reduce unnecessary expenses of over $10k/month• Coordinated community sponsorship events to increase local brand awareness• Developed CRM campaigns for previous and current patients

Fort Worth, Tx, Us

Responsible for the development and management of all corporate and branch marketing for a mortgage company with 29 locations and 125 Loan Officers. Led a team focused on executing campaigns including web and print content development, email, database marketing and digital marketing.• Developed and managed a wide variety of initiatives to help our sales team increase loan volume• Monitored, tracked, reported and evaluated effectiveness of all marketing programs• Coordinated corporate rebranding twice• Interviewed, hired and managed marketing team members CRM content creation, program development and user training• Planned and executed yearly corporate sales rally and other marketing events Launched marketing portal provide instant collateral to the sales team• Coordinated and directed filming of 200 Loan Officer videos and incorporated into their individual marketing plans• Negotiation, purchase and execution of online, email, direct mail and radio/TV advertising • Print, web, and trade show content development • Individual onboarding and ongoing group training for Loan Officers and Branches • Ensure compliance of all marketing to ensure company adherence to current mortgage banking regulations• Assisted with recruiting efforts by meeting with prospects to present benefits of joining our company• Composed and maintained corporate marketing Policies and Guidelines • Wrote and distributed press releases• Worked with legal advisors on trademark and intellectual property issues • Vendor relationship management including contract negotiation and project management

Ba, Ad/Pr/Marketing

Associates, General Studies