Manage brand strategy and marketing activations for eight boutique and award-winning concepts in and around Santa Barbara’s Funk Zone. Restaurants and tasting rooms include The Lark, Lucky Penny, Loquita, Helena Avenue Bakery, Pearl Social (seasonally Miracle at the Funk Zone), Santa Barbara Wine Collective, and La Paloma Café. Coming in 2024, the gorgeous La Vaquera in San Juan Capistrano. This new-build farmstead building will feature farm-to-table Californian ranchero cuisine. Acme's restaurants have been ranked nationally and include Michelin Plate and Bib Gourmand, USA Today’s Top 100 Restaurants, Wine Enthusiast 100 Best, Wine Spectator Top 100, Top 10 Zagat, Eater L.A. top picks, and Top 10 Thrillist.Additionally, I act as marketing leader for Acme's burgeoning lodging portfolio. Our first two boutique hotels in Nevada County, California—the Holbrooke Hotel and The National Exchange Hotel—are breathtaking historical landmarks from the 1850s that were painstakingly restored and are the cultural centers of their communities. And recently opened is the mid-century jewel, Azure Sky Hotel, an elevated boutique experience in fabulous Palm Springs.

NORTHWEST HOTEL CORP: Wyndham Hotel Group FranchiseHoward Johnson Hotel & Water Playground - Disneyland, CA (www.hojoanaheim.com)For nearly 19 years, I led sales and marketing for the Howard Johnson Hotel and Water Playground at Disneyland, which is widely celebrated across all review sites. This work was an incredible opportunity that involved building many successful partnerships throughout the Disneyland Resort area and creating an internationally renowned family friendly brand. The scope included 303 rooms, $13M top line revenue, meeting room, themed water recreation area, and a partner restaurant. I was responsible for strategy development, content, budget management, digital marketing, brand activation, trade shows, social media events and client acquisition. To enhance our in-house eCommerce efforts I hired and managed external digital marketing agencies for SEO, paid search, reputation management, and social media content.Digital marketing was a main focus in promoting the hotel. I led creation and launch of a new social media program that led to a strong brand presence in Anaheim and increased audience engagement by 20%. At the same time, I expanded the product reach footprint to dominate the Australian, New Zealand, and Canadian markets. If you visit the hotel or view content and images online, you will see the results of my work in promoting the brand identity as family friendly—in alignment with the goals of the Disneyland Resort; to delight and inspire. Kudos:✪ Historic, original mid-century Disneyland neighbor renowned for architecture, family friendly facilities and unmatched guest satisfaction✪ Eight-time winner "Top 25 Hotels for Families - U.S." from TripAdvisor.com✪ Winner of "Most Comfortable Hotel Beds - U.S." from Travel + Leisure Magazine✪ Brand Hotel of the Year - 2019

NORTHWEST HOTEL CORP: Marriott International FranchiseCourtyard by Marriott Theme Park Entrance - Disneyland, CA (www.marriott.com/snadt)In this expanded role, I directed sales and marketing for the launch of the Courtyard Anaheim Theme Park Entrance at Disneyland—which opened in 2015—in addition to managing sales and marketing for the company's Howard Johnson Hotel at Disneyland. This was Marriott’s first Courtyard designed entirely for families. The scope included 221 bunk bed rooms, $18M top line revenue, meeting room, 20,000 square-foot waterpark, and food/beverage outlets. I led the pre-opening strategy and launch, growing the hotel’s reputation. My work involved multiple media and channels. I led strategic content creation, managed the website, and expanded awareness via digital, print, trade shows and social media channels. To increase the hotel’s brand footprint, I built and executed a social media campaign that amplified the family friendly brand image and visual identity. Building and managing relationships was a critical part of my strategy, including partnerships with review sites, influencers, wholesalers, online travel agencies, and outsourced marketing contacts. I’m very proud to see that this hotel is ranked as one of the Top 10 Courtyards in the country today. Kudos:✪ One of the top 10 Courtyards in the entire brand✪ The very first family-oriented Courtyard with a waterpark✪ Winner "Top 25 Hotels for Families - U.S." from TripAdvisor.com in 2018, 2019 and 2020✪ Courtyard Hotel of the Year 2018

• Initialized my hospitality career as a front office representative for the Residence Inn brand, then became supervisor and went on to win 'Employee of the Year' for both the city of Long Beach Chamber of Commerce and the Residence Inn brand• Supported the successful Long Beach sales team as Coordinator• Assisted the first Revenue Management team in the Marriott corporation looking after multiple brands surrounding LAX including the LAX Marriott, Renaissance LAX Hotel, and multiple Residence Inn and Courtyard locations

Kempinski Hotel Bristol Berlin • Received a one-year work visa through the Berlin - Los Angeles Exchange for Professionals• Supported the training of hotel staff on the Total Quality Management concept, new for German hospitality workers• Functioned and trained in various positions throughout the hotel, from housekeeping to restaurant to sales to front office