Simrah Khan Email & Phone Number

Mumbai, Mh, In

With a year of experience as a Freelance Site Merchandiser, I've had the pleasure of helping e-commerce startups in India and across the globe enhance their websites and boost sales. My contributions include:• Website Optimization: Transforming websites by correcting practices that hinder sales, ensuring a seamless shopping experience.• Strategic Solutions: Providing creative product forecasting and actionable solutions through detailed mood boards to stay ahead of trends.• User Experience: Enhancing the website's look and feel to improve user engagement and satisfaction.Sales Enhancement: Implementing creative merchandising initiatives that drive sales and elevate site performance.• Trend Forecasting: Utilizing data-driven insights to predict trends and offer advice on inventory management and marketing strategies.My expertise in user experience and sales strategy ensures that startups achieve their business goals and maximize revenue, delivering innovative solutions for clients globally.

Bengaluru, Karnataka, India

Managed daily merchandising goals for Financial Services at Tata Neu, partnered with cross-functional teams for successful execution, and ensured online merchandising quality and accuracy.• Executed daily merchandising goals for Financial Services in line with daily plans across BAU or Sale period.• Partnered with cross-functional teams such as Growth Marketing, Brand team, SiteOps, and Creative Agency to ensure successful execution of merchandise plans.• Was accountable for ensuring the quality and accuracy of online merchandising, product placement, and navigation strategies on a real-time basis.• Managed relationships to negotiate optimal terms, resolve issues, and ensure timely execution of plans.• Continually identified inefficiencies in workflow and provided optimal resolutions.• Maintained a mobile-first mentality while balancing the needs of the desktop experience.• Stayed abreast of industry trends and best practices to ensure the company was at the forefront of innovation.

Mumbai, Maharashtra, India

Experience primarily focused on IGP and Interflora, I have effectively managed the fresh category and conducted granular research to forecast product trends. • Responsible for cataloging the Interflora / IGP website, I have implemented successful strategies based on audience understanding and user interactions, resulting in increased CTR and conversions. •As a skilled Research Product Forecasting Analyst, specializing in research, forecasting products & shoot inspiration mood boards and providing cataloging support during festivals.• Additionally, I provide crucial support in the development of site merchandising strategies, offering recommendations for product selection, placement, and promotions. • My expertise in data analysis, including Excel and other tools, has been instrumental in monitoring category performance, optimizing pricing and promotions, and identifying opportunities for growth. Moreover, I have conducted comprehensive competitive analysis and assessed market trends, providing valuable insights for enhancing site merchandising strategies.• Recognized for my leadership abilities, I have trained and mentored interns and new team members, focusing on research processes and new product inspiration mood board creation, driving excellence throughout the team.

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

▸ Crafted the user journey for both desktop & mobile version by creating relevant merchandising content for the product categories across the platform.▸ Created engaging content to drive maximum impact for merchandising led traffic in order to generate increase in CTR (Click through Rate) and conversion.▸ Closely coordinated with the business analytics team to understand the impact of the initiatives to keep coming up with frequent refreshes and more impactful callouts in order to drive higher engagement. Also liaising with the Ads team to suggest the most impactful callouts for the models that are being monetized.▸ Worked on the go-to-market planning for the launches and site-wide events to create intrigue and hype among customers via merchandising channels.▸Data interpretation using Mixpanel to see execution of different products, categories, festivals, occasions, etc. to observe durability and fragility to make recommendations consequently.

Bangalore Urban, Karnataka, India

1. Developing Designs for blogs, social media, and the company website.2. Prepare a print version of creative and innovative ideas according to requirements.3. Collaborate with the team to develop design concepts.4. Understand Design requirements for content given.5. Enhance designs if needed after feedback.6. Assemble the final presentation as needed.Key Clients: Zylo PG, Al Marjan Furnitures LLC, The Herb Company, Riverroost Resorts, Gss PureIT

Bachelor Of Arts - Ba, Journalism And Mass Communication

Pu, Humanities/Humanistic Studies