Simran Arora Email & Phone Number

South Africa

• Expanding the LWIN (Liv-ex Wine Identification Number) database in order to identify wines accurately and consistently across the multiple channels in the global fine wine marketplace.
• Conducted research on wine producers and vintages to identify and add new wines to the LWIN system, contributing to the growth and development of the platform
• Performed data cleansing and transformation procedures to maintain data accuracy and consistency
• Coordinated with internal teams to troubleshoot technical issues related to LWINs and provided solutions to members
• Assisted with member support email inquiries for LWINs, ensuring prompt and accurate responses
• Conducted ad hoc analysis to identify common LWIN inbound request issues and trends to inform future training strategies

Boston, Massachusetts

• Deployed, managed, & reported on paid marketing campaign performance across 5 accounts, optimizing for client goals
• Performed SEO for the company website, collaborating with designers to create landing pages and social ads, increasing theconversion rate to 32.32%
• Developed content for ads, web pages, social media, and blogs aligning with strategic initiatives, boosting marketing effectiveness
• Conducted paid search keyword analysis and target audience research, creating tailored briefs and onboarding 9 clients
• Performed sales calls and qualified potential clients using BANT criteria, moving prospects through the sales funnel

New York, New York

• Analyzed marketing campaign data to make data-driven iterations resulting in a 43% reduction in bounce rate, increase in the number of pages viewed and time spent on the website
• Strengthened revenue stream through the marketing campaigns by achieving 2.1x ROI
• Delivered support to and built relationships with customers through their purchase journey
• Conceptualized & implemented micro-influencer marketing outreach campaign leading to 3 potential ties

San Francisco, California

• Developed content acquisition strategy to identify prospects for FilmHero’s platform
• Rigorously evaluated deal structures with the CEO and monitored the progress in detail
• Created content acquisition pipelines for multiple genres and languages
• Built efficient channels and outreached content to the optimal audience through market research

• Improved site search functionality for a smooth customer experience by meticulously providing comprehensive and precise product classes and attributes
• Created and processed quality and standardization tests on products before setting them live
• Analyzed product information to search for discrepancies and communicated with suppliers via email and phone,to collect and confirm information

Master'S Degree, Msc, Innovation, Entrepreneurship And Management

Level 3, Merit

Msc Wine & Spirits Management

Bachelor Of Business Administration (Bba), Entrepreneurship & Innovation

Education record