Simran Bharti Email & Phone Number

Bengaluru, Karnataka, India

• Influencer Scouting & Onboarding: Identify, & onboard influencers for YouTube & Instagram campaigns, ensuring alignment with brand values and audience engagement.• Celebrity & Talent Recruitment: Recruited celebrities and public figures for high-profile ad campaigns, & shoots in Mumbai• Campaign Management: Execute full-cycle brand-integrated video campaigns, from influencer outreach and content approval to performance tracking and payment.• Strategic Campaign Execution: Leveraged data-driven insights to optimize campaign performance and maximize ROI.• Payment & Sponsorship Coordination: Ensured timely payment processing and distribution of dermatologist-approved skincare kits to influencers.• Relationship Management & Networking: Cultivate and maintain strong, long-term relationships with influencers, celebrities, and agencies, leveraging my extensive network to secure impactful brand partnerships.

Delhi, India

Worked as a Creative Producer & Anchor for Jagran New Media’s lifestyle, fashion & entertainment channel, Her Zindagi• Developed and executed content strategy for a women-centric lifestyle channel, Her Zindagi• Managed end-to-end production, ensuring high-quality content delivery on schedule• Provided creative direction to maintain brand identity and enhance viewer engagement.• Anchored lifestyle and beauty videos, representing the channel as an on-screen personality.• Created & Strategized short-form content for Instagram, Facebook Reels, and YouTube Shorts to optimize engagement and reach.• Drove audience growth through strategic content initiatives and analytics-driven decisions.• Handled 4 properties i.e. HZ Dupes, HZ Re-Style, Bollywood Trends & HZ Bought2021 to 2023 ACHIEVEMENTS:• 2100% Increase within only 5 months in Reel Plays Compared to Last 1 Year on Facebook• 55% Increase in Instagram reach from 458.2K to 827.7K based on YOY Comparison• 40K Subscribers Gained through YT Shorts alone in 1 year, out of 53K Total Subscribers gained2023 to 2024 ACHIEVEMENTS: • Increased subscribers by 61.4K, with 41.3K gained through YouTube Shorts strategies from 2023 to 2024• Achieved a 69% increase in watch time (802.3K watch hours) compared to the previous year.• Successfully drove 67.9% of channel traffic through YouTube Shorts, reflecting the effectiveness of content strategies planned and implemented under my direction.INITIATIVES:• Trained team on YouTube Basic SEO techniques.• Conducted training on using Canva for video templates and thumbnail creation to enhance Click-Through Rate (CTR) and engagement.• Organized mobile video editing workshops for both our team and other teams such as Vishvas News and OnlyMyHealth, aimed at improving content creation capabilities across departments.

Ghaziabad, Uttar Pradesh, India

- To introduce new collections monthly- Coming up with ways to reduce cost- Handling social media marketing - Photography for the collections- Pack, Label & Ship order- Keep track of sales, returns & refunds - Working with wholesalers, resellers & bloggers

Noida, Uttar Pradesh, India

Working as a Content Producer at SpiceUp Media for all their YouTube Channels namely Anaysa, Shruti Arjun Anand, Cook With Nisha, DIY Queen, My Miss Anand & SpiceUp Shorts and also managing & training the Social Media Team. Some of my RnRs include:● YouTube SEO● Social Media Marketing● Creating Monthly Content Strategy● Involvement with Sponsored Content● Managing Cross-Team work & operations● Handling & training the Social Media Team for all channels● Working on a growth strategy for all channels● Social Media Content Manager● Directly working with all talents for content

Delhi, India

As a Brand Solutions Associate,- Conceptualize digital sales strategies and solutions to address client’s challenges for our channel Alright!, Hattke, LIT, Binge & Recharge.- Pitch, close and manage deals with major brand advertisers- Respond to agency Requests for Proposal (RFPs) Write, develop, adapt, and present brand solution proposals and presentations- Stay on top of the trends in a rapidly changing media market and client’s industries- Develop and maintain client relationships- Keep senior management informed on all issues and performance against planned goals Develop & maintain client relationships- Use both qualitative and quantitative research to support the benefits of brands associating with Rusk Media- Help in increasing the brand and client portfolio for the organization by conceptualizing new solutions & better- packaged content for new clients from different domains.- Be involved in the execution of the content to ensure quality content and effectiveness of the brand message.

Delhi Area, India

As a Content Producer for LIT (Living In Trend).- Helping with ideation of scripts & sponsored videos- Involved in styling the anchors & guests- Going for market recce weekly- Researching street shopping markets in Delhi- Sourcing people to appear as guests on the show FML i.e. Find My Look- Coming up with ideas for new episodes- Helping with episode flow & structure- Sitting on the video edit & getting the graphics made- Participation in meetings with marketing, publishing & creative team- Give ideas for more shows, submit concept decks- Help with team management during the shoots- coordinating for makeup at the salon for guests & anchorsAs a Talent,- Creating video content for several platforms like Instagram, TikTok & Firework- Writing scripts on Beauty & Personal Care- Attending meetings regarding ideation & weekly targets

- To do shoots based on the latest fashion trends- Choose different locations for the shoots- Edit pictures & write content- Manage collaborationsAs a content creator:- To create video & image content for my Instagram, Blog & YouTube channel- Video editing (Filmora, iMovie & Adobe Premiere Pro)- An active part of the influencer community online- Work with influencer agencies for campaigns- Handle collaborations- Self Portrait Photography & Image Editing (Tezza, Adobe Lightroom, VSCO, FaceTune, Story Editing App)- Come up with new concepts for my videos

Delhi Area, India

- Pitch brands our services- Preparing decks for meetings- Social Media Marketing Head- Worked with Graphic Design for creative posts- Worked with photographer for catalogue & SMM shoots- Submit content plans & new campaign ideas- Created & designed stores on Shopify- Handled Influencer campaigns- Attended Entrepreneurship workshops & seminars

Noida Area, India

Being the sole content writer & editor, my responsibilities included:- Writing content for blog posts, websites, social media and other projects- Social media marketing- Creating & Strategizing the content- Email marketing- Influencer Campaigns via my contacts

Madrid Area, Spain

To travel to Madrid, Spain- Model for the advertisement shot and for the photo shoot- Go for hair treatment- Give personal interview- Attend any future campaign or events related toit.- Before the selection, I had to submit several interviews & introduction videos online & some questionnaires regarding hair experience & personal growth

Great India Beer Festival, Jln Stadium

To creator content for all social media platforms (through the help of graphic designer), proposal website & proposal presentation

Great India Beer Festival, Jln Stadium

- Organise, manage & track all contests held online- Handle ticket & queries calls- Reply to mails,- Make sales for the stalls of the event- Interview, select & train marketing & sales interns- Help at the festival with the production team

Worked as an intern for the Internshala Students Programme 5.0- Promoted their Online Winter Training Packages through offline and online means- Created & managed a facebook page for my college- Stay up-to-date with the online assignments- Weekly submission of work report online

- Wrote articles on the field of fashion- Offered career advice on how to build a career in fashion- Research on several fashion institutes in India- Weekly submission of articles online

Worked as a content writer and then, content editor for the website.- Created original content on diverse fashion related topics- Trained a team of writers- Built writing guidelines for the team- Helped in the hiring process of writers- Proofread submitted articles- Held telephonic interviews- Submitted daily work report on Asana.com

- Curated unique and original content for the website- SEO submitted articles as per the guidelines received- Wrote 100+ articles

- Submitted research based answers in different categories- Primarily focused on fashion & personall relationships - Held my own AMA sessions (Ask-me-Anything)- Answered 50+ questions in a week- Submit a report on answers submitted online