#Flashback - I started as a copy editor graduating to a Lifestyle writer. I enjoyed the experience and the exposure of interviewing the change markers and researching and reporting trends. Yes, if you haven’t got the hint, it has always been about Way forward! Cut to 2012 – The digital or online space was booming. I was now working for a retail brand to strengthen their digital footprint. Content being my forte, with an eye for detail, I launched a digital magazine for adventure enthusiasts, a first in India. This was backed by strong social media strategy. Of course, ‘we’ got recognition for innumerable marketing campaigns. Getting eye-balls and online engagement was just the beginning. The objective was to be available to the last customer thus I developed their e-commerce business, activated the website and soon re-launched it with latest technology and started working with marketplace leaders such as Amazon & Flipkart. The online business saw a sharp growth. Today, they continue to expand and grow in this space while I slipped into those sturdy Woodland boots and took another leap in my career. This time to help a company to ensure when people travel (more), We are on their mind. The task on hand was to influence and ensure that my preferred choice also becomes their preferred choice. Accor Live Limitless is a market leader in the space with 5000 hotels in 110 countries with 10 brands in India & South Asia. The roles encompasses a 360 degree -always-on – digital marketing strategy to increase the web direct sales. While I am at it, my pursuit of diverse roles and desire for discovery continues. This time the itch to be responsible, sustainable and impactful is notch higher than ever before. I am still evolving and learning. I am a believer of leaving comfort zone every now and then, and upgrading each time to a better and newer version. Risk Takers can call me. Core Strengths & Areas of expertise: Content, brand communication, Strategic Marketing, Alliances & Partnerships, Social Media Conversation Management, Website Management, media planning, Search, Display Marketing, Relationship Marketing, BTL Activities, Corporate Social Responsibility Initiatives and Partnerships.
Listed skills include Strategic Communications, Management, Marketing, Fashion, and 13 others.