As an Associate Product Manager at ConveGenius, I collaborate with cross-functional teams to drive the development of user-centric, innovative solutions. Partnering with engineers, designers, marketers, and analysts, I contribute to shaping the product vision, defining the roadmap, and crafting impactful features. I also oversee the launch and testing of new products and enhancements, ensuring they deliver value and align with business objectives.Currently, I am a Product Management Intern at Moglix, responsible for auditing the company's website effectiveness and driving product success. In this role, I have leveraged my proficiencies in user research, prototyping and wireframing, and interaction design to improve the website's user flow and SEO optimization, resulting in a 30% increase in traffic.I am also experienced in graphics design, collaborating with the City of Women Delhi to create 50+ visual concepts and graphics for various marketing campaigns, including social media posts, website banners, brochures, and presentations. I utilize design software, such as Adobe Photoshop, Illustrator, and InDesign to create high-quality graphics that drive engagement and increase brand recognition.As a freelancer, I have developed and executed visual branding strategies for multiple start-up companies, resulting in a track record of at least a 10% increase in brand recognition in each project. I have also conducted market research and competitive analysis to identify design trends and opportunities for innovation, resulting in a 15% increase in customer engagement and a 10% increase in traffic within two months.In addition to my professional experience, I have completed certifications in Advanced MS-Excel and Foundations of User Experience (UX) Design, as well as courses in the UX design process, wireframing, and low-fidelity prototyping. I hold a Bachelor in Science (Hons.) with a specialization in Economics from the University of Calcutta. I am currently enrolled in The Vedica Scholars Programme for Women's Postgraduate Programme in Management and Leadership.Outside of work, I am a music and travel enthusiast and an active Rotaractor. As the Joint Secretary of the Rotaract Club of Calcutta Park Point, I have worked with the Programme Officer to plan club activities, arranged for current or past Foundation participants to make presentations, and promoted events. I have also encouraged members to create and champion international service projects and adopt the role of Project Manager for their choice.Please find my resume in contact. Let's connect!