Simran Kaur Email & Phone Number

Australia

Sydney, New South Wales, Australia

• Acting Client Partner across Tier 1 clients within the Pattern agency.
• Responsible for driving growth and maintaining positive ROI across key digital marketing channels (SEM, Social, CRM & SEO).
• Responsible for the development and implementation of a digital marketing roadmap for growth across key retail clients. This includes multi-year revenue forecasting, digital audits against market best practices, and.
• Lead the implementation of new tools and platforms into the wider Agency team to drive increased efficiency and productivity, and to align to best practice.

Sydney, New South Wales, Australia

• Leading the Social Media department and introducing new efficiencies and product offerings to drive increased revenue for the business
• Building and maintaining strong working relationships with clients and other agency partners
• Project management and delivery of client projects with cross-departmental collaboration across paid and organic social, performance marketing, CRM & SEO
• Leading team development and the introduction of a new department structure to address client needs and resourcing efficiencies
• Management of the department budget and expenses
• Introduced updated costing methods for client fees and led the development and presentation of proposals across digital marketing channels

Sydney, New South Wales, Australia

• Managing key Australian retail accounts including their organic and paid social strategy, content execution and performance reporting
• Introduced new reporting structures and workflow processes to increase productivity for existing clients
• Executed and managed the delivery of digital marketing audits, website launches and digital marketing roadmap projects for key clients
• Provided support and expertise to the performance marketing and SEO/Content team for client projects
• Provided support and recommendations to the Intern program development for the businessRESULTS
• Drove 37% yoy growth in engagement for key Australian sporting retailer

Sydney, Australia

• Created and implemented the Social Media Strategy for 2017 and 2018 to address key business objectives and meet the social media KPIs.
• Collaborated with my team to build the Marketing Strategy for 2017 and 2018 to address key business objectives and branding opportunities.
• Reviewed all social media channels to provide recommendations for key practices to ensure consistent growth in social community, engagement and revenue.
• Reviewed content across all social media channels and provided recommendations on highly engaging content for the customer to increase social media engagement.
• Created and implemented social media project plans for key product launches, brand birthday and key calendar events (Christmas, Valentine’s Day & Mother’s Day).
• Effectively managed and collaborated with multiple stakeholders to deliver projects in tight timeframes and budget constraints.

Sydney, Australia

• Created the Social Media strategy and Style Guide for key stakeholders to ensure brand consistency.
• Designed new weekly reporting template and conducted monthly digital audience report to provide results, insights and recommendations of best practices.
• Created content for both Indesign Media and Habitus Living to circulate across all social media platforms and increase customer engagement.
• Managed the Indesign Media and Habitus Living Facebook, Twitter & Pinterest channels, including scheduling and boosting posts.

Sydney, Australia

• Conducted day to day management and strategic planning of the global social media channels (Facebook, YouTube & Pinterest) which included restructuring of the global Pinterest and YouTube accounts.
• Introduced a new social media competitor tracking report which circulated to the leadership and global team providing the business with competitor intelligence.
• Created content for key campaigns alongside the global Creative Head of Jurlique.
• Assisted in the merchandising and copy for the Jurlique global website.
• Managed the invoicing and budgeting for Global Social Media projects.

Sydney, Australia

Bachelor Of Media (Pr & Advertising), Psychology

Activities and Societies: UNSW Media Society

Higher School Certificate

Activities and Societies: Dance, Drama, Monitress, Legacy Week