Simran Kaur Email & Phone Number

Munich, Bavaria, Germany

• Global Product Lifecycle Management: Lead end-to-end product lifecycle as Category Specialist for an extensive portfolio across EMEA.• Data-Driven Performance Optimization: Drive strategic decisions through advanced data analysis, forecasting and, customer insights resulting in significant year-over-year increases in net sales and profit margins across multiple categories.• Cross-Functional Stakeholder Collaboration: Foster partnerships with vendors and internal teams to develop and implement channel strategies, supporting market expansion and optimization efforts.• Strategic Category Management: Independently handle product categories creating and presenting comprehensive reviews to senior management, outlining market insights and strategies to improve sales and margins.• Brand Launch Leadership: Spearhead the launch of new product brands, managing asset creation sessions and UX guidelines, demonstrating expertise in brand management and product lifecycle optimization.• Market Insight & Competitive Positioning: Conduct market trend analysis and competitor monitoring to inform product development and strategic positioning across multiple countries.• Agile Project Management: Lead cross-functional projects including business cases for new product development and packaging improvements, ensuring timely delivery and adaptation to market demands.• Cross-Collaboration for Marketing Initiatives: Collaborate with brand department and other teams to implement media campaigns and marketing initiatives, aligning efforts for maximum impact.• Continuous Portfolio Optimization: Champion continuous improvement initiatives by leveraging consumer insights and market data for iterative product enhancements and portfolio optimization.• Global Supplier Network Expansion: Lead research, onboarding, and negotiation of new suppliers in EMEA and Asia, fostering partnerships to enhance product development and drive innovation.

Paris, Île-De-France, France

- Developed and managed Global Media Activation Dashboards : integrated data from local business units to enhance media performance tracking.- Tracked and analyzed media KPIs such as impressions, CTR, and CPCV- Documented and communicated best media practices for media tools through cross-collaboration with multiple teams

Bezons, Île-De-France, France

Lille Area, France

India

A corrugated fibre board and box manufacturing start-up focusing on B2B clients • Assisted with formulation and implementation of marketing plan.• Performed market research, competitive analysis and, prepared consumer insight analysis reports. • Supervised sales, inventory, delivery and resolved concerns raised by clients.

Gurgaon, India

Aim is to provide ‘Essential Financial Intelligence’ to the clients through processing data and applying it in accurate manner to the database • Extracted, reported, and standardized information using technical and financial knowledge to ingest it into the S&P systems catering to 1 million subscribers of the company. • Efficiently researched 10,000+ reports of international companies and created database• Reported directly to Team Leader on the daily accomplishments of the team

New Delhi Area, India

• Organized the recruitment drives with students placed in companies such as EY, PwC and Genpact• Effectively initiated and executed internship fest in Khalsa college with over 80 students successfully getting placed• Responsible for managing a team of 15+ members

Master In Management - Programme Grandes Ecoles, Major In Marketing, Business, Management, Marketing Management

• Procter & Gamble Marketing Challenge 2019 -Formulated a creative marketing campaign for Gillette and Braun products to counter.

B.A. (Hons.), Economics

Activities and Societies: Placement Cell

High School, Commerce, 95%