I conduct comprehensive market research on the rapidly evolving NIL landscape, analyzing news, trends, regulations, and potential infractions to stay ahead of the curve. I perform in-depth social media audits for student-athletes, identifying opportunities to enhance their digital presence and maximize NIL potential. Collaborating closely with cross-functional Accelerator teams is crucial to enable University of Oregon student-athletes to strategically harness their NIL rights and capitalize on… Show more I conduct comprehensive market research on the rapidly evolving NIL landscape, analyzing news, trends, regulations, and potential infractions to stay ahead of the curve. I perform in-depth social media audits for student-athletes, identifying opportunities to enhance their digital presence and maximize NIL potential. Collaborating closely with cross-functional Accelerator teams is crucial to enable University of Oregon student-athletes to strategically harness their NIL rights and capitalize on emerging opportunities. Through this role, I have gained valuable insights into the transformative impact of NIL on collegiate athletics. Show less

I developed a comprehensive branding kit and leveraged Instagram/TikTok analytics to drive consumer engagement through content creation and influencer collaborations. I built the company's website and Etsy platform to effectively communicate our mission and drive sales, while managing finances, inventory, and operations quarterly through spreadsheet analysis. Annually, I designed 9 shirt styles and coordinated production with a local screen printer, partnering with 10 high school, collegiate… Show more I developed a comprehensive branding kit and leveraged Instagram/TikTok analytics to drive consumer engagement through content creation and influencer collaborations. I built the company's website and Etsy platform to effectively communicate our mission and drive sales, while managing finances, inventory, and operations quarterly through spreadsheet analysis. Annually, I designed 9 shirt styles and coordinated production with a local screen printer, partnering with 10 high school, collegiate, and professional athletes to authentically promote the brand. One highlight was conceptualizing the "This. Is. Sport." social media campaign, launching a co-branded shirt with The Sports Bra Bar to raise awareness for gender equality in sport. Show less

As Vice President, I led a team of 170+ women year-round, meeting weekly with the chapter president and other executive members to plan upcoming events and address chapter-wide concerns. I managed four committees that organized year-round recruitment events engaging with approximately 1,100 potential new members annually. Through this leadership role, I honed my ability to motivate and mentor others while executing large-scale initiatives.

As an International Marketing Intern, I conducted market research and provided strategic recommendations to enhance the brand's positioning in the Spanish market, while collaborating cross-functionally to develop integrated marketing campaigns across digital and traditional channels. I embraced full cultural immersion by living in Barcelona, taking classes, and exploring the rich local history and traditions. Additionally, I partnered with Spanish clients to gather insights and develop tailored… Show more As an International Marketing Intern, I conducted market research and provided strategic recommendations to enhance the brand's positioning in the Spanish market, while collaborating cross-functionally to develop integrated marketing campaigns across digital and traditional channels. I embraced full cultural immersion by living in Barcelona, taking classes, and exploring the rich local history and traditions. Additionally, I partnered with Spanish clients to gather insights and develop tailored marketing solutions catered to their unique needs. Show less

As a Consultant, my role revolved around delivering impactful contributions to clients through diverse avenues such as conducting in-depth market research, spearheading design thinking initiatives, and formulating comprehensive business plans and strategies. I delivered valuable market insights and analyses to a client, employing a combination of primary and secondary research methodologies. My weekly responsibilities entailed active participation in weekly meetings, collaborating with a… Show more As a Consultant, my role revolved around delivering impactful contributions to clients through diverse avenues such as conducting in-depth market research, spearheading design thinking initiatives, and formulating comprehensive business plans and strategies. I delivered valuable market insights and analyses to a client, employing a combination of primary and secondary research methodologies. My weekly responsibilities entailed active participation in weekly meetings, collaborating with a skilled team to formulate innovative solutions tailored to our client's needs, and actively contributing to the creation and presentation of our final deliverables. Show less

I conducted in-depth social media research to uncover critical evidence, actively participated in daily strategy meetings with 7 attorneys, meticulously created timelines aligning witness testimonies, and closely collaborated with the litigation team to build robust defense approaches tailored to complex cases.