Simran Mitra Email & Phone Number

Galway, County Galway, Ireland

Remote

As a Design Consultant for the Thinkly mobile app, I have the opportunity to work with a talented team of stakeholders to create an engaging and intuitive user experience and user interface.My role in this project involves in creating prototypes to cater to new developing features and modules. I work closely with the client to ensure that the design is aligned with their business goals.One of the most significant challenges in this project was creating a design that allowed users to seamlessly transition between browsing, and reading articles while maintaining consistent user engagement. I collaborated with the team to develop an interface that provided users with a clear hierarchy of information and an intuitive navigation system.In addition, I advised the client on design best practices and provided guidance on UX strategy. We plan to conduct usability testing and incorporate user feedback into the design to ensure that the app meets the needs of its target audience.Overall, my experience as a Design Consultant till now has allowed me to refine my skills in research and user interface design as well as deepen my understanding of UX strategy and design best practices. I am proud of the work that we accomplished and look forward to continuing to create engaging and effective user experiences with the Thinkly team.

Gurugram, Haryana, India

As a Senior UX Designer at Design Brewery, I led a variety of projects for clients in the education and CRM industries. I collaborated with clients, designers, and developers to create engaging and effective user experiences.One of my most notable projects was a revamp of an assessment-based web application for a client in the education industry. In this project, I conducted user research and created user personas to inform the design process. I also created the information architecture, user journey and high-fidelity prototypes to ensure the user experience was intuitive and met the client's business goals. This project resulted in increased user engagement and satisfaction, as well as improved sales for the client.I also worked on a web application for a utility provider client based in the U.S., where I led the UX design efforts to create an intuitive and accessible user experience for contractors and service providers. This involved conducting usability testing, multiple iterations, and collaborating with the development team to ensure the final product was technically feasible.In addition to these projects, I also worked on a variety of other marketing projects, including a web portal for mothers/parents in collaboration with Nestle.Overall, my experience at Design Brewery has allowed me to hone my skills in conducting user research, creating wireframes and prototypes, and collaborating with cross-functional teams. I'm passionate about using UX design to improve user experiences and achieve business objectives, and I look forward to continuing to do so in my future work.

Nashik, Maharashtra

As a UX/UI Designer and Researcher at Prismic Reflections, I played a pivotal role in shaping user-centric design strategies and driving data-driven design improvements across a diverse range of domains, including CRM, Fintech, Edtech, and Marketing. My contributions and achievements include:I meticulously planned and executed comprehensive user research and competitor analysis, enabling data-driven design enhancements that optimized user experiences and product functionality. I delivered persuasive design pitches to clients by incorporating heuristic evaluations and offering actionable recommendations. These efforts resulted in an impressive 50% increase in client satisfaction and strengthened client relationships.I developed user stories, personas, storyboards, and affinity maps, fostering a deeper understanding of user needs and preferences, which, in turn, enhanced product usability and effectiveness.I designed information architecture and sitemaps, focusing on improving product navigation and user engagement, leading to more intuitive user journeys and interactions.Also, created over 200 prototypes, wireframes, use cases, and flow diagrams, streamlining the development process and enabling efficient communication of design concepts.My efforts extended to conducting design audits, usability testing, and comprehensive product usability analyses, which collectively contributed to a remarkable 20% reduction in usability issues.Meanwhile, I engaged in user research and feedback analysis as well, collecting insights from over 70 users to inform iterative design enhancements that aligned product design with evolving user needs and expectations.My time at Prismic Reflections was marked by a dedication to elevating user experiences, optimizing product performance, and driving client satisfaction through innovative and user-centric design practices.

Msc, Human Computer Interaction

Bachelor Of Architecture, Architecture