Simran Obhan Email & Phone Number

India

New Delhi Area, India

Noida Area, India

Responsibilities and work profile included:- Identifying and networking with new accounts, generating business from the existing accounts, achieving profitability and increased sales growth.- Mapping key clients requirements, attending/conducting client briefing meets, project planning, coordinating with each teams- Conceptualizing , devising marketing and communication strategies and leading presentations- Ideate event strategies across brand, products, segments, channels… Show more Responsibilities and work profile included:- Identifying and networking with new accounts, generating business from the existing accounts, achieving profitability and increased sales growth.- Mapping key clients requirements, attending/conducting client briefing meets, project planning, coordinating with each teams- Conceptualizing , devising marketing and communication strategies and leading presentations- Ideate event strategies across brand, products, segments, channels, activations and geographical areas- Understand client requirements, provide expertise in all areas of digital marketing such as campaign strategies, social marketing, SEO, paid marketing, etc.- Coordinate with creative team & operations team for smooth execution.- Preparation of element and estimate sheets for event execution- Conduct regular follow ups to ensure the entire process cycle moves smoothly and is closed within a specified time frame- Staying updated on the latest trends in the industry and developing a knowledge base, with a view to be able to provide the right expertise to clients- Key Accounts managed – Techno & Spice Mobile,Vodafone,M3M,Central Park,Candor Techspace,Yes Bank,Standard Chartered Bank, Bluestone Jewelry, Business Today Golf Tournaments, Polo Tournaments, VIT University, NATCO Pharma and Social Events Show less

Gurgaon, India

Responsibilities and work profile included:- Establishing brand awareness of new and current projects by conceptualizing and implementing various marketing activities such as ATL, BTL activities, PR & digital marketing activities- Strategically working on the brand identity of the parent group- Steering the day-to-day agency & partnership relationships to ensure delivery of brand & promotional plans- Overseeing all corporate publications, including corporate and product… Show more Responsibilities and work profile included:- Establishing brand awareness of new and current projects by conceptualizing and implementing various marketing activities such as ATL, BTL activities, PR & digital marketing activities- Strategically working on the brand identity of the parent group- Steering the day-to-day agency & partnership relationships to ensure delivery of brand & promotional plans- Overseeing all corporate publications, including corporate and product brochures, sales materials, and customer and employee newsletters- Managing brand communication mix, liaising with Advertising Agencies, Designers, Printers, Media, etc. for development of content & designing of marketing communication materials- Handling allocation of annual marketing budget, including advertising, print collaterals, seminars, tradeshows and services from an advertising company and PR company- Increasing brand visibility via public relations activities- Managing and conceptualizing the design of the website as per latest trends thereby making it more user friendly for visitors- Creating strategic and online marketing plans covering all aspects of SEO and Social Media Marketing (Facebook and Twitter) to increase brand visibility Show less

Gurgaon, India

Responsibilities and work profile included the following:- Closely work with business MDs & CEOs to provide client and employee marketing & communication plans- Identify, create and manage end-to-end execution of campaigns to maintain/enhance brand leadership while leveraging all channels of communication - print, digital, events, PR, intranet etc.- Build strategic alliances/tie-ups with industry bodies for real estate conferences- Conceptualize, plan and execute real estate… Show more Responsibilities and work profile included the following:- Closely work with business MDs & CEOs to provide client and employee marketing & communication plans- Identify, create and manage end-to-end execution of campaigns to maintain/enhance brand leadership while leveraging all channels of communication - print, digital, events, PR, intranet etc.- Build strategic alliances/tie-ups with industry bodies for real estate conferences- Conceptualize, plan and execute real estate events- Position JLL as the industry leader through the India awards initiative- Increase depth and penetration of the Firm’s research through new marketing channels- Accountable to drive business leads, brand reputation management, internal communication, branding, event management, digital marketing and new customer acquisition- Develop relationship with real estate developers and encourage them to organize co-branding activities- Optimum utilization of fund allocated for the marketing activities to ensure return on investments- Responsible for strategic Alliances/Tie-ups with corporate/ RWAs for promotional activities- Ideation and development of all brand collaterals and sales support items (corporate brochures, fliers, mailers)- Digital marketing initiates for the residential website- Ideating new modules for the CRM software- Expertise in - External Communication & Brand Management - Internal Communication - Strategic Sales Support - Business Proposals, Pitches and Presentation Show less

Surya Kiran Building,Kg Marg New Delhi

Liaising with all external strategic and tactical partners to perpetuate the brand building exercise (advertising agencies, media planning agencies, production houses, public relations, event management, CRM, retail solutions, outdoor and market research agencies).Managing comprehensive annual marketing plans & budgets Conceptualization of marketing communication, brand planning and competitive positioning.Design & implementation of the marketing calendar of all ATL & BTL activities… Show more Liaising with all external strategic and tactical partners to perpetuate the brand building exercise (advertising agencies, media planning agencies, production houses, public relations, event management, CRM, retail solutions, outdoor and market research agencies).Managing comprehensive annual marketing plans & budgets Conceptualization of marketing communication, brand planning and competitive positioning.Design & implementation of the marketing calendar of all ATL & BTL activities and rigorous analysis to evaluate the efficacy of all marketing initiatives.Planning and execution of brand building campaigns in conjunction with sales teams with periodic review.Media Planning with selection of right media mix in sync with business and effective utilization of various mode of communication to ensure maximum reach and optimization of budgets.Ideation and development of all brand collaterals and sales support items (corporate brochures, leaflets, fliers, POP items, audio visuals etc)Store design support, assessment of creative product displays, visual merchandising and inshop/ outshop branding.Vendor management (printers, suppliers, designers, freelancers, photographers, website agencies etc.)Development of both internal & external corporate communication tools for corporate image building (Newsletters, website etc)Continuous intelligence gathering on competitor / consumer / trade trends through feedbacks, market visits and market research surveys for review of plans and appropriate actions.Setting up of the marketing environment in line with organizational objectives.Generated increase in walk-ins & conversion rate through market specific promotional solutions.New brand campaign development.NewsletterMarketing Alliances (print,radio,electronic media and online)Agency coordination (creative,pr,media and digital)Ideation and conceptualization of schemes Show less

Manage corporate marketing and communications functions, overseeing a marketing budget. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Handle Marketing for seven international publishing brands: FHM(For Him Magazine): UK’s No 1 Men’s Magazine; Estetica India; Estetica Middle East; Andpersand(Luxury Lifestyle Magazine); Diabetic Living(US Title for Diabetes Patients); Mercedes Benz India;… Show more Manage corporate marketing and communications functions, overseeing a marketing budget. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Handle Marketing for seven international publishing brands: FHM(For Him Magazine): UK’s No 1 Men’s Magazine; Estetica India; Estetica Middle East; Andpersand(Luxury Lifestyle Magazine); Diabetic Living(US Title for Diabetes Patients); Mercedes Benz India; Spiceroute Magazine(Spicejet Airlines In-flight Magazine); Touchdown(Mumbai Airport’s Official Magazine)• Handled launch of 4 new magazines successfully i.e. Estetica India, FHM, Mercedes India & Diabetic Living • Work independently to find opportunities for improvement in interactive marketing campaigns• Maintain website including posting new content, monitoring site and responding to author inquiries/comments or concerns.• Assist in the execution of marketing activities including development of marketing collateral, coordination of ads, conferences and promotions.• Coordinate new product development programs selected for implementation. Coordinate effectively with all internal and external business partners to ensure smooth and seamless delivery of objectives.• Use content management system to schedule and launch on-site marketing campaigns and related promotions• Develop and maintain strong working relationships with various marketing channel Show less

Brand: Bharti Airtel LTD (Mobility-ATL Team)• Campaigns  Airtel Delhi Half Marathon 2009 One Paisa SRK Films Airtel Talkies  Sharman Joshi Tariff Films• The 360 degree exposure to each of the campaigns (radio, web and outdoors).• Writing Briefs for the Creative team so as to make them aware of the requirements of a Campaign.• Conducting Market Research & Consumer Surveys to know Dealers & Consumer Behaviour.• Analyzing Competitive Advertising… Show more Brand: Bharti Airtel LTD (Mobility-ATL Team)• Campaigns  Airtel Delhi Half Marathon 2009 One Paisa SRK Films Airtel Talkies  Sharman Joshi Tariff Films• The 360 degree exposure to each of the campaigns (radio, web and outdoors).• Writing Briefs for the Creative team so as to make them aware of the requirements of a Campaign.• Conducting Market Research & Consumer Surveys to know Dealers & Consumer Behaviour.• Analyzing Competitive Advertising Campaigns.• Getting the final Artwork of the Ads to be published in sync with the theme of a particular Campaign.• Work in tandem with Account Planning team to help client execute their IMC solutions. Show less

Pg Certification In Digital Marketing And Communication, Digital Communication And Media/Multimedia

Pgdmm, Media Marketing

Commerce

Bcom

Certificate In Marketing Management