Simran Sheikh Email & Phone Number

Bengaluru, Karnataka, India

• Ran cross-functional collaboration with stakeholders of product, data engineering & marketing teams to implement robust Data Models and ETLs in Snowflake, to create 20+ interactive KPI Tableau dashboards and empower.
• Designed, developed, and deployed a comprehensive end-to-end framework. This framework includes data sourcing, transformation, creation of Analytical Data Sets (ADS), and a decision board. The goal was to monitor.
• Enhanced engagement metrics for the free trial program by conducting behavioral analyses on student activities. Proposed implementing user nudges based on the derived insights, boosting free trial classes attendance by.
• Performed funnel drop-off analysis on product pages & suggested improvements; led to an increase in weekly sign-ups by ~12%

Bengaluru, Karnataka, India

• Fortune 500 Banking, Financial Services & Insurance (TIAA)
• Headed a team of four decision scientists and acted as a consultant to solve over 20 business problems and analyze the performance of 10 organization-wide business lines using project management tools JIRA
• Built executive reports enabling leadership to make data-driven decisions using SQL, Sisense, and Tableau
• Developed and presented a dynamic peer ranking framework based on business rules to executives using SQL and Sisense helping leadership to analyze the performance of employees efficiently saving ~6 hrs. of manual.
• Automated an employee goal adjustment process which saves ~10hrs manual efforts per week using SQLSkills: Exploratory Data Analysis · SQL · Commercial Banking · Data Visualization · Python (Programming Language) · Data.
• Generated a target customer list to expand electricity supply to households. This was achieved by identifying relevant factors and utilizing a clustering algorithm to group potential customers based on their.

Executive Program In Digital Marketing

Information Science And Engineering