Simran Shetty Email & Phone Number

Most recent and rewarding work experience as a Manager for Day One where I was responsible for Promotions and Creative Direction- Conceptualized and managed Day One, a sub label under Sony Music, focusing on signing and promoting new artists including KASYAP, Tanmaya Bhatnagar and Pina Colada Blues.- Created a roadmap for the artists development and releases by producing various assets to effectively market and promote the product. This includes social media management for Day One such as YouTube, Instagram.- Successfully launched the Day One Showcase with 600+ attendees. Booked Day One artists at notable festivals such as Zomaland, Lollapalooza and various college shows.

Mumbai, Maharashtra, India

Facilitated overseas interviews and promotional activities for artists and songs in India:A few of the artists include Rita Ora, R3HAB, Alan Walker and Black Eyed Peas

Mumbai, Maharashtra, India

Launched Awaaz, Sony Music India's sub label for hip-hop music:- Developed the branding strategy and visual identity for the label

Mumbai Area, India

Artists manager for the pop division:- Designated Sony tour manager for coveted Indian pop artists like Divine (of Gully Boy fame), Raja Kumari & The Yellow Diary- Successfully launched Raja Kumari as the lead female Hip Hop artist in India. Achieved 10x growth in artist fees for live performance in the span of 14 months (2017-2018)- Organized numerous tours & events for Sony artists such as album launches, festivals (namely NH7, VH1 Supersonic & Red Bull Tour Bus) & private/corporate events

Pune, Maharashtra, India

Artist liaison, venue promotion, ideation & conceptualization of events.