Simran T. Email & Phone Number

Bengaluru, Ka, In

Bangalore

Publisher Relationship Management: Recruited, managed, and developed publisher relationships on behalf of advertisers. Communicated expectations, shared best practices, disseminated offers and promotions, and provided account updates to advertisers' largest and most important publishers.Strategic Participation: Actively participated in building and presenting advertiser strategies and quarterly business review meetings.Revenue Growth: Identified new sources of revenue for advertisers by extending reach through new publisher relationships and optimizing affiliate marketing campaign strategies.Recruitment and Optimization: Led mid to large publisher recruitment and optimization opportunities. Drove components of weekly client meetings, documented and disseminated assigned tasks across client and CJ account teams, and ensured successful execution of these tasks.Team Development: Trained and developed Client Partnerships Associates and Client Services Analysts. Led their efforts to successfully execute components of affiliate marketing programs.Program Optimization: Identified opportunities to better optimize program results by interpreting standard and custom reports.Strategy Implementation: Drove the implementation of advertiser initiatives and strategies with publishers.Media Management: Owned media placements investment and negotiations, ensured media payments, delivered media placement performance insights and recommendations, and maintained an accurate and updated media tracker.

Bengaluru, Karnataka, India

Spearheaded top-funnel initiatives, specializing in impactful brand awareness campaigns and Private Marketplace (PMP) strategies. Expanded market reach and elevated brand visibility through tailored approaches.Established robust client relationships across agencies in Malaysia, Vietnam, Thailand & Cambodia, serving as the primary point of contact for industry leaders like GroupM, Publicis, Havas, Dentsu, PHD, and local agencies.Developed strategic briefs for renowned brands such as Coca-Cola, Abbott, UL (Beauty&Wellness), Amore, Lazada, Sanofi, Mondelez, XiaoMi, Redbull, and others.Successfully cross-sold and up-sold complementary products/services to 35% of existing clients, securing repeat budgets from Nestle, Mondelez, Redbull, Lazada, and more.Maintained a high level of sales forecast accuracy, consistently achieving 80-90% of actual results.Addressed accounting, billing, and service delivery issues, ensuring client satisfaction and building enduring relationships.Facilitated client satisfaction and renewed customer relations, contributing to overall business growth.Cultivated lasting relationships through effective communication and quick response, resulting in long-term loyalty and an expanded client base.Debugged campaigns for discrepancies on platforms such as Firebase, DCM, DV360, The Trade Desk, and more.Took complete ownership of reporting, analytics, and optimization strategies for all campaigns across managed served, performance, and PMP channels.Adhered to and highlighted the brand's design aesthetics, showcasing a strong commitment to enhancing and executing visual narratives and briefs.Crafted monthly digital plans, consistently meeting client expectations and hitting the mark with brand objectives.Found innovative ways to integrate services, making clients' businesses stand out and delivering real value.

Bangalore Urban, Karnataka, India

Led over 25 mid-complex projects from the business divisions of Building Products impacting 1700+ stores with excellent PHI.Leading teams of up to 20 associates to achieve the scope and targets of the project with quality and punctuality while ensuring that associates are engaged and motivated. Coaching associates to see result-based changes in accuracy from 75% average PHI to 96% average PHI.Maintaining project management best practices based on the PMP framework. Including dashboards for a clear representation of the achievements and opportunities of the project to the leadership. Stakeholder management specifically with vendors and merchants. Building successful partnerships across global teams. Ensuring all sponsors' expectations are exceeded while achieving the target of the project objective. Leveraging past sales data analytics to optimize sales and customer engagement through pog highlighter. Created a framework for all new hires which went to become the foundation/benchmark for all other teams across Store Environment. Received a performance award for this framework.Part of Team Captainship called BEST which helps implement employee feedback to create a better working environment and maintain transparency for employee well-being.

Started working on projects in June after completing training, securing 84% intraining assessmentWorked on 56 planogram projects having 96% accuracy overall. Have executed 5484 planograms. More than half of all executed projects have 100% accuracy, and most of the projects have 95%+ accuracy.Utilized POG Highlighter for a better approach to understand placement and facings of positions and leveraging this to optimize the planogramNotable project performancesRegisters and Grilles - executed this category under 5 different resets and have maintained 99% over these 5 times this category has come across - experienced challenges such as overstock, and steel issues and have worked past them with SSCM direction and collaborationMillwork - First to work on Millwork in the Bangalore pog team. Complex project build adhering to product grid given by the merchant to refer to for position placement maintaining 100% accuracyConducted presentations for category insights and process understanding- millwork and the new Chevron displays.Beyond key role objectives, created an SBS Documentation for oracle password access and helped implement this for the pog team. Facilitated the migration of up to 35 systems from Citrix to Virtual machines for efficient IT Infrastructure to support the build process.

Marketing Services such as SEO, SMO, Revamping Website Content, Mini and Micro Blogs, Articles, Newsletters, and Mailers for leading Training and Leadership companies - Ken Blanchard, Vital Smarts, DOOR, Wiley, Eagles Flight. Other brands such as Dental Panache and MagicPin AppLearnt basics of marketing metrics and standards for understanding clientele for providing solutions such as Google Tag Manager