Marketing Advisor
Current
Oct 2023 - Present
AeroLeads people directory · profile
Simran Anand Email & Phone Number
Marketing Leader - B2B & B2C, ex @Nova Credit, @WeWork, @Dashlane, @WorkMarket, @Intel
at
Educait
1 work email found
@njit.edu
10 phones found area 212, 646, and 732
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing Leader - B2B & B2C, ex @Nova Credit, @WeWork, @Dashlane, @WorkMarket, @Intel
Location
New York City Metropolitan Area, United States, United States
Who is Simran Anand? Overview
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Quick answer
Simran Anand is listed as Marketing Leader - B2B & B2C, ex @Nova Credit, @WeWork, @Dashlane, @WorkMarket, @Intel at Educait, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at njit.edu, phone signal with area code 212, 646, 732, and a matched LinkedIn profile for Simran Anand.
Simran Anand previously worked as Marketing Advisor at Educait and VP of Marketing at Nova Credit. Simran Anand holds M.S. Public Policy & Management, Management Of Information Systems from Carnegie Mellon University.
Company email context
Email format at Educait
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{first_initial}{last}@njit.edu
76% confidence
AeroLeads found 1 current-domain work email signal for Simran Anand. Compare company email patterns before reaching out.
Profile bio
About Simran Anand
I'm a revenue-driven marketer working at the intersection of marketing and technology. My expertise and interest lie in framing data-driven marketing strategies and programs to increase brand visibility, generate demand and increase sales. My ability to lead and motivate teams, combined with my willingness to roll up my sleeves & get my hands dirty helps me get things done. Fast. I'm a problem solver by nature. I love to figure out how systems work, how all the pieces fit together and where the gaps and opportunities lie. With expertise across a wide range of marketing functions and a background in software engineering, I bring a unique skill set to the table. I have extensive experience in leading cross-functional projects and working with globally distributed teams. I've held leadership positions in marketing & technology across diverse industries; real estate, human capital management, financial services, publishing, semiconductor, etc.Key Skillso Demand Generation/Customer Acquisitiono Marketing Operationso Product Marketingo Marketing Automation (Salesforce Marketing Cloud)o B2B & B2B2C SaaS Marketingo CRM (Salesforce)o Search Engine Marketing (Google AdWords & Bing)o Paid Social (LinkedIn & Facebook)o Account-based Marketing (Demandbase)o Email Marketing (Eloqua, Marketo, Pardot)o Funnel Managemento Google Analyticso Sales Enablemento Social Media
Listed skills include Digital Marketing, Seo, Marketing, Strategy, and 39 others.
Current workplace
Simran Anand's current company
Company context helps verify the profile and gives searchers a useful next step.
8 roles
Simran Anand work experience
A career timeline built from the work history available for this profile.
Vp Of Marketing
- Build the marketing function from scratch. Create and manage Nova Credit’s overall marketing strategy, goals, and budget- Design and execute programs to drive scalable and measurable demand generation, customer acquisition, and growth- Collaborate with cross-functional teams to create and execute GTM strategy that aligns with company strategy and revenue.
May 2021 - Jul 2022
Head Of B2B Marketing
- Build and lead Dashlane's B2B marketing function, including overall strategy for demand generation, retention, and growth. - Partner with the Sales and Product teams to build a GTM strategy that aligns with the product roadmap and sales revenue goals. - Establish a data-driven approach to all marketing efforts: Demand Generation, Product Marketing, Sales.
Jan 2020 - Jan 2021
Head Of Global Marketing Campaign Management & Analytics
- Global Demand Generation & Enterprise ABM programs - planning, operations, and analytics- Global Marketing Automation
May 2019 - Jan 2020
Head Of Global Marketing Operations & Technology
Responsible for building and leading the following functions: - Global Marketing Operations- Marketing Technology- Global Marketing Automation
Jun 2018 - May 2019
Senior Director, Demand Generation & Marketing Operations
- Design and implement a metrics-driven demand generation strategy
- Fill the sales pipeline with qualified leads and opportunities by developing and executing integrated marketing programs including, but not limited to web, email, SEO/SEM, PPC, retargeting, direct marketing, content.
- Ensure alignment with Sales on lead flow, lead quality and data integrity and report on marketing program effectiveness in terms of qualified lead and sales pipeline generation.
- Implement testing methodologies to improve conversion rates (content, templates, landing pages, offers, etc.) and optimize campaign performance.
Oct 2017 - Jun 2018
Director, Global Demand Generation & Field Marketing
- Responsible for the strategy and execution of global demand generation activities, with the ultimate goal of generating new prospects & advancing existing opportunities for the sales team.
- Develop unified global field marketing strategy focused on B2B demand generation programs (email marketing, webinars, industry events, advertising, co-marketing partner programs) to bring in high-quality prospects into.
- Partner with Sales to understand market challenges and determine the optimal mix of lead generation programs.
- Manage and lead a team of 6 field marketers to drive global lead generation, prospecting & pipeline development. Develop and execute strategic programs in North America.
- Utilize CRM (Salesforce) & Marketing Automation (Eloqua) to manage leads, contacts, and segments for marketing campaigns. Cleanse data on an ongoing basis to ensure high deliverability of emails and low bounceback.
- Ensure global lead generation targets are forecasted and met, and that there is a timely follow-up of MQLs by sales reps.
Aug 2015 - Oct 2017
Marketing Consultant: Digital Strategy, Paid Search, Seo & Social Media
Independent Marketing Consultant
* Wiley Publishing, Hoboken, NJPPC Specialist - Optimize and improve performance across Pay-Per-Click (PPC), Display & Re-marketing campaigns. Monitor & review existing campaign setups to ensure optimal campaign structure, targeting, ads, and budget allocation.* Khan Academy, Mountain View, CAManage Google Adwords grant account. Perform keyword research.
Aug 2007 - Jul 2015
3 education records
Simran Anand education
M.S. Public Policy & Management, Management Of Information Systems
Carnegie Mellon University
Mba, International Business
International Management Institute - Imi
B.A., Economics
Delhi University
FAQ
Frequently asked questions about Simran Anand
Quick answers generated from the profile data available on this page.
What company does Simran Anand work for?
Simran Anand works for Educait.
What is Simran Anand's role at Educait?
Simran Anand is listed as Marketing Leader - B2B & B2C, ex @Nova Credit, @WeWork, @Dashlane, @WorkMarket, @Intel at Educait.
What is Simran Anand's email address?
AeroLeads has found 1 work email signal at @njit.edu for Simran Anand at Educait.
What is Simran Anand's phone number?
AeroLeads has found 10 phone signal(s) with area code 212, 646, 732 for Simran Anand at Educait.
Where is Simran Anand based?
Simran Anand is based in New York City Metropolitan Area, United States, United States while working with Educait.
What companies has Simran Anand worked for?
Simran Anand has worked for Educait, Nova Credit, Dashlane, Wework, and Workmarket, An Adp Company.
How can I contact Simran Anand?
You can use AeroLeads to view verified contact signals for Simran Anand at Educait, including work email, phone, and LinkedIn data when available.
What schools did Simran Anand attend?
Simran Anand holds M.S. Public Policy & Management, Management Of Information Systems from Carnegie Mellon University.
What skills is Simran Anand known for?
Simran Anand is listed with skills including Digital Marketing, Seo, Marketing, Strategy, Content Strategy, Social Media, Management, and Online Advertising.
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