Simran Anand Email & Phone Number

San Francisco, California, Us

- Build the marketing function from scratch. Create and manage Nova Credit’s overall marketing strategy, goals, and budget- Design and execute programs to drive scalable and measurable demand generation, customer acquisition, and growth- Collaborate with cross-functional teams to create and execute GTM strategy that aligns with company strategy and revenue goals- Build the B2B marketing engine from the ground up (generated $3M+ in marketing sourced opportunities in < one year)- Scale D2C marketing (grew consumer acquisitions by 3x in < one year)- Elevate the brand by building trust and recognition through PR initiatives, industry events, thought leadership, and website refresh

New York, New York, Us

- Build and lead Dashlane's B2B marketing function, including overall strategy for demand generation, retention, and growth. - Partner with the Sales and Product teams to build a GTM strategy that aligns with the product roadmap and sales revenue goals. - Establish a data-driven approach to all marketing efforts: Demand Generation, Product Marketing, Sales Enablement, Digital Media, Content, Marketing Operations, and Automation.- Deliver compelling product and brand positioning with a clear brand voice to help establish Dashlane's B2B product in the market.- Define go-to-market strategy, value proposition, positioning, messaging, segmentation, channel mix, market analysis, competitive intelligence, creative asset development, etc.- Build a high functioning B2B marketing team from scratch, establishing the most efficient processes to learn fast and deliver predictable results.

New York, Ny, Us

- Global Demand Generation & Enterprise ABM programs - planning, operations, and analytics- Global Marketing Automation

New York, Ny, Us

Responsible for building and leading the following functions: - Global Marketing Operations- Marketing Technology- Global Marketing Automation

New York, Ny, Us

• Design and implement a metrics-driven demand generation strategy • Fill the sales pipeline with qualified leads and opportunities by developing and executing integrated marketing programs including, but not limited to web, email, SEO/SEM, PPC, retargeting, direct marketing, content syndication, webinars and live events.• Ensure alignment with Sales on lead flow, lead quality and data integrity and report on marketing program effectiveness in terms of qualified lead and sales pipeline generation.• Implement testing methodologies to improve conversion rates (content, templates, landing pages, offers, etc.) and optimize campaign performance.

New York, Ny, Us

Responsible for the strategy and execution of global demand generation activities, with the ultimate goal of generating new prospects & advancing existing opportunities for the sales team. • Develop unified global field marketing strategy focused on B2B demand generation programs (email marketing, webinars, industry events, advertising, co-marketing partner programs) to bring in high-quality prospects into the sales pipeline. • Partner with Sales to understand market challenges and determine the optimal mix of lead generation programs.• Manage and lead a team of 6 field marketers to drive global lead generation, prospecting & pipeline development. Develop and execute strategic programs in North America. • Utilize CRM (Salesforce) & Marketing Automation (Eloqua) to manage leads, contacts, and segments for marketing campaigns. Cleanse data on an ongoing basis to ensure high deliverability of emails and low bounceback rate. Identify and correct process gaps and data leaks.• Ensure global lead generation targets are forecasted and met, and that there is a timely follow-up of MQLs by sales reps. • Align with corporate marketing team for consistent branding & messaging. Support content & communication teams to produce press releases, case studies, and testimonials. Work with Global Events Director to identify & participate in industry trade shows and client events.• Define goals & KPIs for global field marketing. Measure & report on ROI and impact on the sales pipeline.As a Digital Marketing Consultant (August'15 -Feb'16) I was responsible for planning & executing multi-platform digital campaigns utilizing ABM (Demandbase), social paid (LinkedIn) and PPC (Google AdWords). Optimized & streamlined Reval's social media presence and tracked engagement. Used Google Analytics to analyze website traffic, managed SEO and website updates. Identified data leaks and gaps in automation processes & participated in re-design of Eloqua lead-scoring model.

* Wiley Publishing, Hoboken, NJPPC Specialist - Optimize and improve performance across Pay-Per-Click (PPC), Display & Re-marketing campaigns. Monitor & review existing campaign setups to ensure optimal campaign structure, targeting, ads, and budget allocation.* Khan Academy, Mountain View, CAManage Google Adwords grant account. Perform keyword research, develop copy & bid management strategy. Create, test, and optimize evergreen & seasonal campaigns. Identify opportunities to tap new user segments and increase traffic/conversions using Google Analytics.* Engineer Your Space, New York, NY Provide strategic & tactical recommendations focused on building an engaged online community & improving visibility. Audit website & social media accounts to identify optimization opportunities, identified potential partners to further reach, provide training on SEO/keyword optimization on website and YouTube, advise client on website redesign, content strategy on Facebook & Pinterest, and split testing for Facebook advertisements.* Expedition Everest, Brooklyn, NYManage and grow social media presence on Facebook and Pinterest to build followers, engagement, and interactions. Develop & post content, drive & monitor traffic, and spread awareness of fundraising goals.* Leapforce, Inc., Pleasanton, CAReported & tracked the visual quality and content accuracy of search engine results by measuring the relevance and usefulness of web pages in correlation to predefined queries.* AMR International, New York, NYStrategy Consultant - Performed strategic and commercial evaluation of prospective acquisition candidates on behalf of investors. Conducted primary and secondary desk research to analyze potential market, competitive position, and growth potential using qualitative research and secondary industry information.

M.S. Public Policy & Management, Management Of Information Systems

Mba, International Business

B.A., Economics