- Build the marketing function from scratch. Create and manage Nova Credit’s overall marketing strategy, goals, and budget- Design and execute programs to drive scalable and measurable demand generation, customer acquisition, and growth- Collaborate with cross-functional teams to create and execute GTM strategy that aligns with company strategy and revenue goals- Build the B2B marketing engine from the ground up (generated $3M+ in marketing sourced opportunities in < one year)- Scale D2C marketing (grew consumer acquisitions by 3x in < one year)- Elevate the brand by building trust and recognition through PR initiatives, industry events, thought leadership, and website refresh

- Build and lead Dashlane's B2B marketing function, including overall strategy for demand generation, retention, and growth. - Partner with the Sales and Product teams to build a GTM strategy that aligns with the product roadmap and sales revenue goals. - Establish a data-driven approach to all marketing efforts: Demand Generation, Product Marketing, Sales Enablement, Digital Media, Content, Marketing Operations, and Automation.- Deliver compelling product and brand positioning with a clear brand voice to help establish Dashlane's B2B product in the market.- Define go-to-market strategy, value proposition, positioning, messaging, segmentation, channel mix, market analysis, competitive intelligence, creative asset development, etc.- Build a high functioning B2B marketing team from scratch, establishing the most efficient processes to learn fast and deliver predictable results.

- Global Demand Generation & Enterprise ABM programs - planning, operations, and analytics- Global Marketing Automation

Responsible for building and leading the following functions: - Global Marketing Operations- Marketing Technology- Global Marketing Automation

• Design and implement a metrics-driven demand generation strategy • Fill the sales pipeline with qualified leads and opportunities by developing and executing integrated marketing programs including, but not limited to web, email, SEO/SEM, PPC, retargeting, direct marketing, content syndication, webinars and live events.• Ensure alignment with Sales on lead flow, lead quality and data integrity and report on marketing program effectiveness in terms of qualified lead and sales pipeline generation.• Implement testing methodologies to improve conversion rates (content, templates, landing pages, offers, etc.) and optimize campaign performance.

Responsible for the strategy and execution of global demand generation activities, with the ultimate goal of generating new prospects & advancing existing opportunities for the sales team. • Develop unified global field marketing strategy focused on B2B demand generation programs (email marketing, webinars, industry events, advertising, co-marketing partner programs) to bring in high-quality prospects into the sales pipeline. • Partner with Sales to understand market challenges and determine the optimal mix of lead generation programs.• Manage and lead a team of 6 field marketers to drive global lead generation, prospecting & pipeline development. Develop and execute strategic programs in North America. • Utilize CRM (Salesforce) & Marketing Automation (Eloqua) to manage leads, contacts, and segments for marketing campaigns. Cleanse data on an ongoing basis to ensure high deliverability of emails and low bounceback rate. Identify and correct process gaps and data leaks.• Ensure global lead generation targets are forecasted and met, and that there is a timely follow-up of MQLs by sales reps. • Align with corporate marketing team for consistent branding & messaging. Support content & communication teams to produce press releases, case studies, and testimonials. Work with Global Events Director to identify & participate in industry trade shows and client events.• Define goals & KPIs for global field marketing. Measure & report on ROI and impact on the sales pipeline.As a Digital Marketing Consultant (August'15 -Feb'16) I was responsible for planning & executing multi-platform digital campaigns utilizing ABM (Demandbase), social paid (LinkedIn) and PPC (Google AdWords). Optimized & streamlined Reval's social media presence and tracked engagement. Used Google Analytics to analyze website traffic, managed SEO and website updates. Identified data leaks and gaps in automation processes & participated in re-design of Eloqua lead-scoring model.

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