Simrandeep Kaur Email & Phone Number

Mumbai, Maharashtra, India

• Orchestrated category building via new product development of 2 Streax fashion hair color products for e-commerce.Developed an in-depth understanding of product management processes right from concept testing to promotions strategy creation.• Examined the product category including competitor landscaping through extensive primary and secondary market research.• Worked on BOSCARD preparation for extensively assessing the business impact of the 2 product categories.• Facilitated focus group discussions with prospective buyers for consumer behaviour analysis through concept testing.• Directed 50+ volunteer trials of first cut product samples in collaboration with the R&D and technical department for enhancing product performance through extensive competitor analysis• Proposed detailed product specifications and packaging design basis competitor analysis and brand perception. • Compiled a detailed digital marketing strategy for enhancing consumer engagement and improvising brand communication.

Moga, Punjab, India

• Ensured adherence to comprehensive food safety protocols across the factory, enhancing product quality to achieve optimal consumer satisfaction.• Managed consumer complaints by liaising between head office and factory by complaint sample testing, and comparative analysis with the SKUs. Worked on documenting the complaint category, identifying issues and subsequent consumer-specific course of action.• Conducted weekly audits and compiled scoring of nine food manufacturing areas of the factory to ensure compliance with hygiene-related SOPs, including inspecting OPRPs and CCPs along production lines.• Supported HACCP audits and effectively inspected personnel hygiene protocol compliance for production units.• Led monthly Safety Gemba sessions to mitigate accident risks and ensure personnel safety.• Conducted upstream and downstream traceability in manufacturing areas, including Dairy Whitener and Seasonings manufacturing plants.• Supervised Pathogen Monitoring Plan (PMP) compliance along with regular communication with the concerned stakeholders basis OON (Out of Norms) status.• Compiled and updated Monthly Pest Status and Weekly Incident Learnings, addressing top-priority food safety concerns.• Regularly updated dashboards tracking food safety activities, major incidents and compliance audits.

Ludhiana, Punjab, India

Ludhiana, Punjab, India

Punjab, India