- Established IMPACT as a music marketing Agency. - Developed comprehensive music marketing strategies tailored to diverse artist profiles, boosting visibility across digital, press, and community platforms.- Executed innovative campaigns leveraging influencer marketing, UGC trends, and social media strategies to enhance audience engagement and streaming growth.- Designed press outreach initiatives, securing features in leading commercial and independent music publications, blogs… Show more - Established IMPACT as a music marketing Agency. - Developed comprehensive music marketing strategies tailored to diverse artist profiles, boosting visibility across digital, press, and community platforms.- Executed innovative campaigns leveraging influencer marketing, UGC trends, and social media strategies to enhance audience engagement and streaming growth.- Designed press outreach initiatives, securing features in leading commercial and independent music publications, blogs, and podcasts.- Managed end-to-end digital campaigns, including content creation, paid ads, and analytics-driven optimizations, achieving measurable ROI.- Spearheaded playlisting strategies to secure placements on major DSPs, increasing song discoverability and stream counts.- Monitored industry trends and innovations, ensuring campaigns align with market demands and audience preferences. Show less

- Developed and implemented a comprehensive media relations strategy, securing high-level placements in print, broadcast, and online media while managing all public relations activities, including media inquiries, interview requests, and press releases for 20 artists.- Edited and ghost-wrote content and articles for the team as needed, ensuring high-quality deliverables.- Handled PR and Offline Marketing for Badshah’s Paagal Tour.- Developed and executed PR, Marketing and Streaming… Show more - Developed and implemented a comprehensive media relations strategy, securing high-level placements in print, broadcast, and online media while managing all public relations activities, including media inquiries, interview requests, and press releases for 20 artists.- Edited and ghost-wrote content and articles for the team as needed, ensuring high-quality deliverables.- Handled PR and Offline Marketing for Badshah’s Paagal Tour.- Developed and executed PR, Marketing and Streaming strategies to rebrand Sunidhi Chauhan’s Persona.- Created and executed marketing communications plans, including defining strategy, goals, budget, and tactics for song releases of the artists on the roster.- Identified and evaluated opportunities for partnerships, sponsorships, and advertising. - Created a network of influential music pages and critics to feature artists on the roster. - Developed campaigns and collaborative ideas with Meta for their social platforms.- Stayed up to date with industry trends and made recommendations on communication strategies based on industry developments.- Cultivated and maintained a network of media contacts, including journalists and industry spokespeople and acted as the daily point of contact for key media and brand contacts.- Generated news angles, stories, and pitches to enhance client profiles and promote the artists’ repertoire.- Built and maintained relations between the roster and the streaming platforms. Managed and maintained Distribution Platforms and royalty accounts for certain artists. Show less

Conducting A&R research through traditional and modern methods to sign talent to the Label and taking on artist projects to manage the entire process from helping the artist making music to distribution, release, promotion, marketing, Social Media and post Release strategies.

- Maintaining the Pre-Launch Users for a new Music Application while it is in development and testing phase.- Analysing the strategies implemented and deducing the best methods to steadily increase the number of users regularly, keeping the target audience in check.- Working closely with the Marketing and Music Programming Team to develop ideas/campaigns that would most appeal and interest the users to keep them engaging with the application.- Driving target audience growth and… Show more - Maintaining the Pre-Launch Users for a new Music Application while it is in development and testing phase.- Analysing the strategies implemented and deducing the best methods to steadily increase the number of users regularly, keeping the target audience in check.- Working closely with the Marketing and Music Programming Team to develop ideas/campaigns that would most appeal and interest the users to keep them engaging with the application.- Driving target audience growth and managing ways of constant communication.- Providing regular inputs and ideas on different ways to make the application more User-Friendly to the Research and Development Team in Shanghai. Show less

- Managing a Pan India Project for PPL India single-handedly. - Conducting meetings with the top Labels in India to develop Indian database- Attending Music Business Conferences like Music Inc and All About Music to establish goodwill in the Indian Industry- Getting New Clients In India to strengthen the reach in the Asian Market- Overlooking the technical tasks by the clients to ensure that the project timeline is maintained.

- Develop And Execute A Digital Marketing Plan To Increase Sales.- Generate Digital Interaction For The Company. - Reach Relevant Online Communities and Foster Interest and Curiosity among them. - Handling Digital Archives of the Website and Increasing the Reach of the Company.