Simran Oberai Email & Phone Number

Mumbai Metropolitan Region

Mumbai, Maharashtra, India

•Joined POND’S brand development team as a marketing trainee, assisted with relaunching the Anti-Age range in India, and worked on the bright beauty range in Pakistan & Bangladesh •During this period, I have spent more than 300+ hours in consumer work with more than 100+ consumers, decoding their reactions to visual boards, exploring the kinds of packaging consumers prefer, shortlisting product range names, and understanding in-depth the signs of aging that drive consumer preference for anti-aging products •Collaborated cross-functionally with CMI , agency, Brand building and product development team to ensure cohesive brand positioning and messaging•Have done comprehensive market analysis on key global & local anti-aging competitors per format, their portfolio architecture, applied technology, product sensory, key communications, costing & consumer review analysis as well as brand claim aspects, to learn about the market status of major anti-aging players and to gain a better understanding of consumer needs and sensory preferences

Mumbai, Maharashtra, India

•Gathered consumers' insight through primary and secondary research•Identified the main problems as to why Vim Matic- dishwasher segment has low engagement and visibility on Amazon•Paid & performance marketing solutions targeting the middle funnel were provided along with organic strategy optimization•In paid & performance marketing, a keyword targeting strategy was created to identify and target broad, specific & competitive keywords. This was done to increase brand visibility, conversion rates, and ROAS•For organic & optimization strategy recommended to transform the Amazon brand store and product pages via Descriptive content, Interactive visuals, Loyalty Induction strategy and customer reviews•For product pages, comparison charts were also recommended, with an emphasis on separating hand dishwashers from machine dishwashers•USPs were suggested for Vim Matic -Dishwasher segment driving ad consideration•Drafted a brand budget and ensured that brand spending across activities was within the overall support budget

•Planned and executed social media strategies to improve ranking of their sustainable brands journal•Published content about Glomm’s sustainable product line and its uses in a digital journal•Developing strategy for its sub-vertical called Sustainable Brands Community: a one-stop place to find all sustainable brands globally in B2C,B2B, and Aggregators platform-E-commerce•Provided them with details about monetizing sustainable brand listings•Planned and implemented an organic growth strategy

Mumbai Metropolitan Region

•Acting as a strategic and creative point of contact for 3 ITC properties and consulting them on all digital marketing matters.•Owing the creative process and developing strategies for digital campaigns and working closely with cross functional teams to ensure highest quality of delivery.•Understanding the fundamentals of clients’ businesses and growing their portfolio revenues to reach gross profit goals, thereby meeting the monthly/quarterly/annual targets.•Monitoring relevant trends & competitor behaviour and researching social media tools to develop insights that can impact the brand and its marketing campaigns•Managing brands’ social media communications. Launched Sleeep Boutique campaign to increase outreach

Mumbai, Maharashtra, India

•Strategised marketing plans and oversaw campaign management responsibilities to foster brand development and engage the target audience•Revamped the email marketing process in order to increase conversion rate and revenue by 3x•Boosted brand value by leveraging consumer insights and competitive analysis to suggest positioning strategy•Orchestrated social media campaigns and devised innovative metrics-driven marketing/brand solutions•Achieved business targets by advocating strategic content marketing initiatives

Bachelor'S Of Commerce, Accounting And Finance, A

Cleared First Level Of Chartered Accountancy

Education record

-Secured third position in the inter-school social camp involving 55+ schools. -Participated in Model United Nations. -Young journalist.

Education record