Organic Social Media Strategist
- Collaborated with cross-functional teams to understand the audience, create content calendars, create and schedule content and maintain branding.- Delivered results by showcasing multi-sided growth on 3+ brand accounts by healing dead accounts, account cleanups and optimization.- Worked with a team of designers, paid media specialists, SEO teams, QA to keep the accounts active.- Created non-branded accounts to build organic lead-generating engines and overcome content boundaries.- Handled community management, engagement, branding activities and communications on social mediaplatforms.- Managed content calendars, scheduling (through HubSpot & SocialPilot), created SOPs and guidelines, and reporting for LinkedIn, YT, Meta (IG + FB), GMB (Google My Business), Yelp, TikTok etc.- Strategized for organic + paid campaigns/boosts (Budgets of 4-10K USD) and content funnels. Helped in strategy and funnel building and execution.