Simran Singh Email & Phone Number

San Francisco, CA, US

Mountain View, CA, US

Analytics lead helping inform global B2B marketing strategy and operations for Google's accelerating $18B+ Google Cloud Platform and Google Workspace businesses across a gamut of marketing functions: Demand Gen, ABM, Brand, Growth and Customer Marketing and in service to our Named and SMB customers.

Mountain View, CA, US

B2B (Named and SMB) SaaS Marketing Strategy & Insights: Customer Marketing Analytics, Measurement/Testing & Optimization, Data Science, Ads Optimization, ABM Analytics, Demand Gen, Growth, and Brand Marketing Analytics

Mountain View, CA, US

Business Operations & Analytics, Data Science, Customer Experience, Stakeholder/People Management

Company Profile:Seven Lakes is a niche technology start-up offering analytics products and services for the Oil and Gas industry; focused on improving business drivers and enhancing execution of customer business strategies.Recently got $20M funding injection from Carrick Capital Partners, a SF Based Venture Capital Firm.Role:- Led cross-functional teams.

El Segundo, CA, US

- Led the planning and development of DirecTV's Pricing & Packaging and Revenue Strategy through advanced analytical modeling. Developed price sensitivity and elasticity models with respect to our top-line metrics – namely Churn, ARPU, Credits, Call Volume, Margin (Sports, PPV, Base Package, Advanced Products, Lease) and Retention and Upgrade Marketing.

• Strategic Marketing Analyst, Pricing & Revenue Management, FedEx Corporate, Memphis, TN
• Identified key small business value propositions, market needs and customer perceptions to design FedEx’s biggest and most successful (highest incremental revenues) Small Business Marketing promotional pricing offers
• Conceptualized customer segmentation models for better yield management.
• Managed FedEx’s Market Based Pricing (MBP) Engine—an Automated Web-Based Yield Optimization and Discount Recommendation Model used for pricing mid-sized customer segments.
• Developed price waterfall, price response as well as market response plots to quantify small business customers’ shipping behavior patterns and design appropriate optimized promotional offers.
• Assessed the market potential, competitive pricing, elasticity, dilution, incremental, and profitability on numerous Sales and Marketing campaigns and programs.

Urbana-Champaign, Chicago, And Springfield, IL, US

• Designed a Supply Chain Simulator in Java and MySQL to quantify the increased variations of orders and inventory stocks in a supply chain, known as the 'Bullwhip Effect'. The model analyzes the stochastic nature of.
• Developed a Sales and Marketing Software (funded by KRAFT FOODS) for conducting forecasting and what-if analysis to help make strategic decisions about product design, plan, and launch phase.
• Simulated a 'Traffic Flow and Accident Investigation' model in SAS to quantify and predict traffic flow and accident causing patterns in the city of Urbana Champaign. The model used regression and best-fit models to.

Auckland, NZ

• Developed Traffic Flow and Demand Generation Models for major arterials in Central Business District, Auckland using Simulation Softwares and Optimization Tools - Excel VBA, SYSFIT, aaSidra, VISSIM. The models were.

Ms In Industrial And Enterprise Systems Engineering, Industrial Engineering (Major In Supply Chain And Logistics)

B. Tech, Structural Engineering