Develop and implement digital marketing strategies for brands that align with the company's overall marketing goals.Coordinating with the team and Managing client’s social media portfolio. Looking after monthly calendars, daily posts, engagement & reach on posts, kpi’s, ROI’s. Analyze data from various digital marketing campaigns and use the insights to optimize future campaigns. Studying insights analytics performance matrix to plan future posts & content. Collaborate with other teams, including content creators, graphic designers, web developers and sales teams to ensure that all digital marketing efforts are aligned with the company's goals and objectives.Stay up to date with the latest trends and technologies in the digital marketing industry and apply them to the company's marketing strategy.Manage the digital marketing budget (Daily/monthly/yearly) and ensure that all campaigns are cost-effective. Devising paid ad camaigns like Adwords,FBDs,Insta ads as per client requirement and making sure it yields best results for the brand. Measure the ROI of all digital marketing campaigns and make data-driven decisions to optimize future campaigns.Maintaining brand/product reviews & ratings through organic & unorganic strategies. Planning engaging online contests, giveaways to increase engagement on the page. Planning influencer marketing campaigns, starting from shortlisting influencers ad per brand/product niche to jointly planning the creatives & making sure the deliverables are done timely and accurately.Driving seo of the brand’s websites to fetch effective results. Curating accurate hashtags, sem, keywords searching for maximizing sales, lead generation, organic growth & engagement. Handing sales on E-Commerce websites like Amazon/Flipkart/Myntra etc., tapping sales through analytics & CRM apps like clevertrap Moengage to improve the product listings.

Spearheading Brand Marketing operations at Swipe Telecom. •Swipe Brand Building: Develop & execute a marketing plan including strategy, goals, budget and tactics for Brand building of Swipe. Media management and monitoring•Product Launch Marketing Plans: Develop individual Launch plans & strategies to market Swipe products (Mobile/Tablets/Fablets etc) in a way to garner higher Sales revenues.•Online Sales Plan: Develop marketing strategies/campaigns on Online Selling Portals like Flipkart, Amazon, Ebay, Shopclues, Snapdeal, Paytm etc.to ensure higher sales & generate better revenues.•Social Media Marketing: Develop Digital Media Campaigns for promoting launches/products on the social media channels of the company. Planning posts/online contests etc for Facebook, Twitter, Instagram, LinkedIn & Youtube on a regular basis & for product launches/events. Regularizing Online Reputation Management. Digital•PR/News Coverage: Develop the PR plan according to the new product launches & get the best PR coverage for the product.•Marketing Communications: Develop marketing communications like Box Designs, Product Videos, Product PPT, Leaflets, Flyers, RPD, Promotional Material, Emailers, Monthly Newsletter, WhatsApp Creatives, Posters, Standees, In Shop Branding etc.•Team Management: Leading & managing a team of 7 employees in Marketing department, 3 Designers, 2 Copywriters with a Studio Manager & Brand Marketing Executive. Coordinating with Senior Management, Sales & Product Departments on day to day basis to know about their marketing requirements & ensuring the deliverables through the team.•CSR/Blogger Activities/College Promotions/Corporate Tie-Ups/ Launch Events/BTL’s: Planning & executing any other promotional marketing activity which is required for a Product launch for the organization.

SUMMARY:Currently associated with Project DB Pride. Responsible for project branding, social media marketing, corporate tie-ups and PR.Work Area: Key KRAs being• Media management and monitoring• Building corporate relationships and presentations • Develop a marketing communications plan including strategy, goals, budget and tactics• Develop media relations strategy, seeking high-level placements in print, broadcast and online media• Direct social media team to engage audiences across traditional and new media• Coordinate all public relations activities• Leverage existing media relationships and cultivate new contacts within business and industry media• Manage media inquiries and interview requests• Create content for press releases, by line articles and keynote presentations• Build relationships with thought leaders to grow industry awareness• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them• Corporate Industrial Mapping• Corporate visits and presentations for client enrolment.• Organise site visits, events/kiosk/canopy in the premises• Follow-ups and lead generations

SUMMARY:Responsible for brainstorming, creating, and transforming ideas into words for radio advertising for programming & clients.Work Area: • Research the technical properties of products.• Determine what makes products appealing to consumers.• Develop unique, new concepts.• Conceive, develop and produce effective advertising campaigns.• Work with account executives to determine client needs and budget.• Create and present storyboards of ideas.• Work with Promo producers to produce the creative ideas. Get the voice overs for the spot,• Writing content for Digital Promotion and radio spots.• Creating station’s Programming productions like Bumper, Promo, Sweeper, Sparkler, Tags, RJ Mentions & Jingles. • Research competitors and keep abreast of market trends.• Write press releases related to station.• Planning yearly on ground events & scripting the entire promotion activity around it.Achievements: • Joined in November & won ‘Star Of The Month’ for the month of December (an internal monthly recognition for excellent performers). • 20 of my Ads won Best Creative’s Award already. (It’s a daily exercise where we send our 2 best creative on daily basis & NPH decides the winners amongst the entries from all stations (Nationally).• Almost 95% of my Ads have already gone AIR. • I am the only copywriter in Bhopal Station who is handling the entire script writing for the station.

Work Profile :•As a Brand Manager for the group, handled the complete launching of fresh identity and new brand positioning. Includes: New Logo, Stationery, Press Coverage of New Identity Local & National, New Profiles, Presentations, Website Renovation etc.•Social Media Marketing (PFPL group) – Maintaining company pages on Facebook, Twitter, LinkedIn, Orkut, YouTube, responsible for updating and managing company’s online profile. •Social Media Marketing (For Clients) – Creating and regularly updating client pages on Facebook, Twitter, LinkedIn, Orkut, YouTube. Managing all related administrative functions for the same.•Responsible to identify right opportunities of PR, get the details through internal and external coordination, prepare the press releases and coordinate with the correspondents and media on to get them released.•Coordinating with external PR agencies hired by the company and executing the media plans for the company. •Responsible for all kinds of external & internal Communications on behalf of the company including Agency Profile, presentations, monthly newsletter, press releases (locally and nationally) and all kind of communications required. Also getting it executed from 3rd party vendors.•Collating the data from different sources, putting them together and getting it executed and also handle the dissemination locally and nationally.•Responsible for internal communication management through google groups, and regular update of the internal portal.•Responsible for planning, management and decision making for internal events.•Responsible for induction training and HR management for new recruits.•Designing the whole social media marketing strategy for pitching of DB.com an online news portal, IDA, Indore Traffic Police, Heritage Exotica Goa.•Arranging Seminars and guest lectures in EMRC DAVV University & other private management colleges of Indore for company’s Brand Management.

Planning & executing brand strategies for clients.