Omer Simsek Email & Phone Number

Istanbul, Turkey

• Responsibility for the entire price waterfall in close cooperation with product management, sales and finance• Implementation of projects to improve results and further development of our pricing methods• Creating and implementing pricing strategies for maximizing profitable growth• Close monitoring of cost items, manufacturing capacities and competition to take necessary price actions.• Provide margin maximising solutions based on analysis and evidence to the sales and… Show more • Responsibility for the entire price waterfall in close cooperation with product management, sales and finance• Implementation of projects to improve results and further development of our pricing methods• Creating and implementing pricing strategies for maximizing profitable growth• Close monitoring of cost items, manufacturing capacities and competition to take necessary price actions.• Provide margin maximising solutions based on analysis and evidence to the sales and portfolio management divisionsSpecial Projects and Achievements:• Coordinator of pricing excellence project, consulted by Strategy& (PWC)• Creation of global price list with Value Based Pricing approach ( Simon Kucher & Partners ) Show less

Turkey

• Setting strategy and managing product portfolio• Managing pricing and promotion planning together with brand positioning• Product development and innovation by working with R&D• Combining and analyzing all market insights including market trends and product portfolio to optimize category growth• Aligning with supply chain and sales to decide supply strategy for products• Closely monitor and take necessary actions about capacity allocation in production lines• Manage… Show more • Setting strategy and managing product portfolio• Managing pricing and promotion planning together with brand positioning• Product development and innovation by working with R&D• Combining and analyzing all market insights including market trends and product portfolio to optimize category growth• Aligning with supply chain and sales to decide supply strategy for products• Closely monitor and take necessary actions about capacity allocation in production lines• Manage standart product range with adds and drops• Support marketing communication in campaign development and management• Support project based salesSpecial Projects and Achievements:.• Developed and implemented pricing optimization project in Turkey, Middle East, Russia and Europe with Simon Kucher&Partners consultancy• Developed and launched150 new glassware products globally• Performed Vblock product range project (a special coating against viruses)• Worked closely with Sales and Supply Chain to reform Pasabahce standardglobal product range, defined their supply strategy.• Mentored local personnel on best practices to guide them. Show less

Istanbul, Turkey

• Developing and managing retail marketing strategies and programs that help customers discover and engage with company’s products• Touchpoint, Channel and Region based effectiveness analysis (ROI etc.)• Developing strategies and implementing projects to boost retail performance and improve in-store experience• Developing product category growth strategies

Istanbul, Turkey

Marketing Manager, managed a team of 6 associates, reporting to General Manager in Turkey and Marketing Head in Germany, Regional role and having responsibility of Turkey, Iran, Azerbaijan• Developing adapting and activating integrated marketing plan for Gedore, Altas, Festool brands• 360 consumer activation programs (social media, mobile, blogs, pr, video, website, print media, email marketing, trade marketing)• Coordination of trade fairs and dealer events• Managing and… Show more Marketing Manager, managed a team of 6 associates, reporting to General Manager in Turkey and Marketing Head in Germany, Regional role and having responsibility of Turkey, Iran, Azerbaijan• Developing adapting and activating integrated marketing plan for Gedore, Altas, Festool brands• 360 consumer activation programs (social media, mobile, blogs, pr, video, website, print media, email marketing, trade marketing)• Coordination of trade fairs and dealer events• Managing and maintaining product ranges of 3 brands according to target consumer segments and brand strategies• Pricing and promotion planning together with P&L responsibility. • Additional role; B2B Account management - key industrial customers Show less

Istanbul, Turkey

Marketing and Product Manager, managed a team of 2 associates, member of management team and reporting to Country Manager in Turkey & Marketing Head in Stockholm• Managing integrated marketing plans for Electrolux, AEG and Zanussi brands• 360 consumer activation programs (social media, mobile, blogs, pr, video, website, print media, email marketing and trade marketing) • Activation of promotions and brand partnerships• Defining and maintaining competitive product ranges for… Show more Marketing and Product Manager, managed a team of 2 associates, member of management team and reporting to Country Manager in Turkey & Marketing Head in Stockholm• Managing integrated marketing plans for Electrolux, AEG and Zanussi brands• 360 consumer activation programs (social media, mobile, blogs, pr, video, website, print media, email marketing and trade marketing) • Activation of promotions and brand partnerships• Defining and maintaining competitive product ranges for Electrolux, AEG and Zanussi Major Appliances according to the brand positioning• Process-owner of launching new products; managing phase in and out of SKUs• Defining pricing of products, according to competition, brand positioning and factory costs with P&L responsibility• Preparing and executing internal and external product, sales academy trainings Show less

Istanbul, Turkey

Category Manager, managed a team of 3 associates, reporting to Domain Manager.Small and major domestic appliances, personal care products, exercise equipments, lighting, batteries, accessories, snacks and drinks. • Assortment management; Reviewing assortment to ensure to meet category role and intent, adjusting the assortment if needed based on category plan and financials• Vendor performance reviews, management• Maintaining sales volume, product mix, and product selling… Show more Category Manager, managed a team of 3 associates, reporting to Domain Manager.Small and major domestic appliances, personal care products, exercise equipments, lighting, batteries, accessories, snacks and drinks. • Assortment management; Reviewing assortment to ensure to meet category role and intent, adjusting the assortment if needed based on category plan and financials• Vendor performance reviews, management• Maintaining sales volume, product mix, and product selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.• Establishing and adjusting product pricing by monitoring competition and customers• Promotion planning; insert, newspaper, in-store ads and funding• Contract management of vendor agreements• Budgeting of sales mix, stock values and funding Show less

Istanbul, Turkey

Category Specialist and reporting to Snr. Category Manager. Budget development and driving toward the financial goals within categories of large and small domestic appliances & TVs and home theater systems• Reviewing assortment and determining assortment adds and drops• Vendor negotiations• Competition and market analysis• Promotional planning of products and negotiating promo funding

Istanbul, Turkey

• Management of agencies in Marmara district to reach sales and profit targets• Making agencies' customer portfolio inline with company focus• Analysing new agency applications and starting up new agencies

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Science (B.S.), Mechanical Engineering

Science