Seo Lay Sim Email & Phone Number

Singapore

Singapore

Singapore

Singapore

Responsible for product creation, marketing, establishing sales channels, brand creation and building brand awareness with limited resources.Conceptualised and designed products and launched sales and marketing initiatives for 7 product ranges; awarded promising emerging label by Expat Living and featured as editor's picked on Gnossem and designs were worn by celebrities and models.Championed business development efforts, sourced and established retail and online sales channels… Show more Responsible for product creation, marketing, establishing sales channels, brand creation and building brand awareness with limited resources.Conceptualised and designed products and launched sales and marketing initiatives for 7 product ranges; awarded promising emerging label by Expat Living and featured as editor's picked on Gnossem and designs were worn by celebrities and models.Championed business development efforts, sourced and established retail and online sales channels and set up company own e-commerce store; negotiated partnership agreements, nurtured and deepened rapport with partners to create new business opportunities.Drove customer touch points experience from retail to online and implemented price segment first after-sales care services which elevated brand trust and improved customer experience.Set up end-to-end processes from pricing, order management, production, inventory management to retail and online sales fulfilment which facilitated and improved business operations efficiency. Show less

Singapore

In-charge of key accounts and budgetary management as well as developing in-house expertise in digital marketing.Lead Accounts team in mining business opportunities, client servicing and day-to-day operational execution.Designed and created series of digital training modules and coached management team and key stakeholders on mobile, social and online marketing, google analytics, google adwords, SEO and SEM optimisation.Integrated digital media on top of traditional… Show more In-charge of key accounts and budgetary management as well as developing in-house expertise in digital marketing.Lead Accounts team in mining business opportunities, client servicing and day-to-day operational execution.Designed and created series of digital training modules and coached management team and key stakeholders on mobile, social and online marketing, google analytics, google adwords, SEO and SEM optimisation.Integrated digital media on top of traditional media campaign pitching deck to serve as new framework for accounts pitching.Sourced new partners to support business growth, contract negotiation and managed relationships. Show less

Singapore

Accountable for maximising profits and sales, market share growth and marketing ROI as well as driving adoption and usage for services and apps. Managed portfolio of US$2 billion and delivered growth through precise market segmentation, optimal product mix and pricing, operators partnership, service delivery and well-positioned products coupled with successful strategies execution.Led Market Intelligence and Finance teams to deliver increased insights to identify growth… Show more Accountable for maximising profits and sales, market share growth and marketing ROI as well as driving adoption and usage for services and apps. Managed portfolio of US$2 billion and delivered growth through precise market segmentation, optimal product mix and pricing, operators partnership, service delivery and well-positioned products coupled with successful strategies execution.Led Market Intelligence and Finance teams to deliver increased insights to identify growth segments, develop pricing hypothesis modelling, create competitive positioning, drive product innovation pipeline and develop fact-based business case to drive business actions.Served as thought partners for product category matters and supported in-country leadership teams on product portfolio planning and took ownership of issues escalated. Show less

Singapore

Accountable for business health, product marketing and go-to-market for US$1.7 billion portfolio and delivered growth. Provided directions and leadership on day-to-day business operations.Owned product strategy and spearheaded product development from concept stage to end-of-life. Championed customer relevant and differentiated solutions to drive growth and drove optimal product costing through more efficient delivery of solution and ensuring compelling customer experience across… Show more Accountable for business health, product marketing and go-to-market for US$1.7 billion portfolio and delivered growth. Provided directions and leadership on day-to-day business operations.Owned product strategy and spearheaded product development from concept stage to end-of-life. Championed customer relevant and differentiated solutions to drive growth and drove optimal product costing through more efficient delivery of solution and ensuring compelling customer experience across products.Orchestrated and led cross-functional teams of subject matter experts across multiple countries in planning and execution of 360 integrated marketing plans and go-to-market programs covering B2C and B2C channels.Led scaling of best practices across countries, co-developed success stories e-database as part of facilitating adaption and as reference for future marketing communications creation, go-to-market programs development and driving product innovations.Represented region in global leadership team to lead market entry strategies for emerging markets.Acted as product category expert and delivered increased insights to drive business growth and resolutions for category issues. Show less

Singapore

In-charge of product marketing and product management; spearheaded and developed product strategy, product roadmap, go-to-market plans and lifecycle initiatives for US$2.9 billion portfolio.Directed team of experienced product marketing managers in developing and implementing end-to-end marketing activities towards achieving desired strategic launch impact and sales growth.Drove product development from concept to end-of-life, ensuring products served clear customer and operator… Show more In-charge of product marketing and product management; spearheaded and developed product strategy, product roadmap, go-to-market plans and lifecycle initiatives for US$2.9 billion portfolio.Directed team of experienced product marketing managers in developing and implementing end-to-end marketing activities towards achieving desired strategic launch impact and sales growth.Drove product development from concept to end-of-life, ensuring products served clear customer and operator needs, had best user experience and at optimal cost.Led team in delivering high quality "first of its kind" solutions - Nokia Maps, Nokia Music, N-Gage, Nokia Store, Nokia Mobile TV, Sports Tracker, Foursquare and Microsoft Zune app; and partnered with Service team to ensure ecosystem readiness.Supported in-country teams and operators in localising and implementation of product and marketing strategies.Served as voice of customers in internal dialogues and acted as product category thought partner for leadership team and drove resolutions for issues escalated. Show less

Singapore

Responsible for accounts management, product marketing and product development.Nurtured and grew operator and distributor accounts and served as focal point for products queries and issues escalation.Led and negotiated product customisation requirements with operators to create win-win scenarios.Formulated and documented product customisation guidelines and policies which served as instrumental framework for devices and services customisation discussion with… Show more Responsible for accounts management, product marketing and product development.Nurtured and grew operator and distributor accounts and served as focal point for products queries and issues escalation.Led and negotiated product customisation requirements with operators to create win-win scenarios.Formulated and documented product customisation guidelines and policies which served as instrumental framework for devices and services customisation discussion with operators.Drove operator specific product development. Delivered on operators’ requirements and enhanced product value through total product offering.Spearheaded product marketing initiatives and drove timely launched of products to maximised sales. Coached and trained Product Marketing Specialists in event management and product lifecycle execution. Show less

Singapore

Responsible for product development, product lifecycle refreshments and product marketing initiatives.Spearheaded product and in-device services and contents development, testing to launch.Created and implemented customer centric lifecycle initiatives which boosted product average selling price.Initiated, facilitated and implemented material cost cutting projects.Established processes for smooth day-to-day operations and coordinated product launch events.

Singapore

Philippines

Singapore