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James Sims is a seasoned communications and marketing leader with over 15 years of experience in the arts, culture, and education sectors. He is currently the Assistant Vice President for Communications and Marketing at Wesleyan University, where he serves as the guardian of the brand and articulates the distinctive qualities that define Wesleyan to external and internal audiences. Prior to joining Wesleyan, he was the Director of Communications at Center Theatre Group in Los Angeles, where he led a department that oversaw press/public relations, social media and digital communications, content development, web oversight, and board/staff communications. He also has extensive experience in NYC, where he worked for the Nederlander Organization, the American Museum of Natural History, and Lincoln Center for the Performing Arts, managing social media and digital content. He holds an M.S. in Journalism from Columbia University and is a proud U.S. Air Force veteran. He won a Webby Award for a video he produced, shot, and edited for the American Museum of Natural History. James is passionate about nonprofit theatre, arts and culture, storytelling, innovation, and diversity in the communications and marketing field.
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Associate Vice President For CommunicationsWesleyan University Dec 2024 - PresentMiddletown, Ct, Us -
Assistant Vice President For Communications And MarketingWesleyan University Apr 2023 - Dec 2024Middletown, Ct, UsServing as the guardian of the brand—clarifying and articulating the distinctive qualities that define Wesleyan in the form of brand architecture to external as well as internal constituencies, across all communication touchpoints. -
Director Of Strategic CommunicationsWesleyan University Oct 2021 - Apr 2023Middletown, Ct, UsCollaborated with a wide variety of key stakeholders across the University to develop content and strategic messaging aligned with Wesleyan’s mission. Drove editorial and messaging strategies for the University while leading a team that focuses on media and public relations, content development, campus news, institutional positioning, and publishing Wesleyan magazine. -
Director Of CommunicationsCenter Theatre Group Jul 2016 - Sep 2021Los Angeles, Ca, UsLed the communications department that oversees press/public relations, social media and digital communications, content development, web oversight, and board/staff communications. -
Content Strategy DirectorCenter Theatre Group Jul 2014 - Jun 2016Los Angeles, Ca, Us- Project managed a complete website re-design through a two-phase rollout, beginning with its initial launch in May 2016- Guided brand messaging in print, social media, multimedia, online, web content, etc. for Center Theatre Group’s three venues (Ahmanson Theatre, Mark Taper Forum and Kirk Douglas Theatre) and larger nonprofit mission- Led the content team that included a multimedia producer, digital media specialist, content manager, content coordinator, and content intern- Oversaw Center Theatre Group’s presence in online social and new media channels, including content strategy- Led the creative process for digital marketing materials and special projects, including season brochure materials- Maintained email strategy and communications with patrons, donors, and educators- Collaborated with departments throughout the organization on content materials and strategy- Previous title was Marketing Creative Manager -
Marketing Creative ManagerCenter Theatre Group Jun 2013 - Jun 2014Los Angeles, Ca, Us -
Featured BloggerHuffpost Jul 2009 - Mar 2017New York City, Ny, Us- Contributed entertainment news and reviews as a featured blogger, including multiple posts that were featured at the top of the Entertainment, Arts, New York and Los Angeles sections. -
Digital Content StrategistOjai Playwrights Conference Feb 2014 - Jun 2016Managed social media and digital content for the Ojai Playwrights Conference and Festival. -
Digital Content EditorLincoln Center For The Performing Arts Sep 2011 - Apr 2013Us− Developed social media strategies to bolster engagement and manage daily activity on Twitter, Facebook, Instagram and YouTube for multiple Lincoln Center channels− Under my purview, Facebook and Twitter channels grew 300% and 290%, respectively− Designed and created Facebook tabs for various fan-gate campaigns and contests− Daily curation and programming of lincolncenter.org, assisting in the re-launch of the new website− Managed web content for all Lincoln Center presents websites, including MostlyMozart.org, AmericanSongbook.org, LincolnCenterFestival.org, MidsummerNightSwing.org, and LCOutOfDoors.org− Liaised with various programming departments within Lincoln Center to coordinate digital content creation and strategy− Established and lead successful social media working groups with constituent representatives from the Metropolitan Opera, New York Philharmonic, Film Society, Lincoln Center Theater, Chamber Music Society of Lincoln Center, and New York City Ballet -
Senior EditorBroadwayworld.Com Feb 2006 - Feb 2012New York, Ny, Us- Reported on and reviewed theater productions for www.broadwayworld.com, a New York-based site that attracts over 2 million unique visitors per month.- Shot and edited video coverage of theater premieres and awards ceremonies and encoded videos for web and mobile use.- Managed backstage video production at the Tony Awards, editing and encoding interviews on-the-fly to post on www.TonyAwards.com throughout the ceremony. -
Digital Media ConsultantNederlander Theatres Oct 2010 - Oct 2011London, London, GbCollaborated with the Chief Marketing Officer on the development of a new website and e-newsletter campaign, Broadway Direct. Also developed a website and blog for a New York-based educational outreach program, The Gershwin Awards. -
Senior New Media SpecialistAmerican Museum Of Natural History Jun 2009 - Sep 2011New York, Ny, Us- Led the day-to-day digital video production team and managed the museum's digital video assets, YouTube content, podcasts and news blogs.- Pitched and produced ongoing digital video series for the museum's website, including "Inside the Collections" (a behind-the-scenes tour of scientific collections) and "Meet the Scientist" (40 plus 3-minute profiles of the scientific curators).- Launched the museum's first live video webcasting of various events and produced each of the webcasts and forged a partnership with YouTube for wider live streaming exposure.- Co-developed the digital video experience for the museum's soon-to-launch website and managed the migration of content into a new CMS.- Produced, shot and edited video and print features covering scientific news and events for the museum website.- Traveled across the U.S. to produce and shoot profile videos of scientists studying ecology in the deserts of California and urban streams in Baltimore, Maryland.- Assisted in the content creation and launch of AMNH Explorer, a point-to-point navigation iPod touch/iPhone app for the museum, which includes tours and treasure hunts. -
WriterFancast.Com | Comcast Interactive Media Sep 2009 - May 2011Philadelphia, Pa, Us- Contributed television entertainment news, interviews and reviews.- During my tenure at Fancast.com, the team was nominated for a 2010 Webby Award in the category of broadband entertainment. -
Blogger-In-ResidenceLincoln Center For The Performing Arts Jun 2010 - Sep 2010Us- Worked as Lincoln Center's first blogger-in-residence, writing 3-4 posts per week covering all of the summer programming, including Midsummer Night Swing, Lincoln Center Festival, Mostly Mozart and Lincoln Center Out of Doors.- Collaborated with the in-house marketing and communications departments to ensure best blogging practices and contribute editorial ideas during the conception of the new online venture.- Wrote about behind-the-scenes activities, performances, campus happenings and engaged with Lincoln Center's online audience through the blog and social networks including Facebook and Twitter. -
Features WriterThe Hollywood Reporter Jan 2006 - Sep 2006Los Angeles, California, Us- Wrote feature articles on television for the leading entertainment industry trade publication.- Contributed to coverage of Academy Awards and Emmys. -
On-Air HostKhts Radio - Am 1220 Dec 2004 - May 2006- Hosted a weekend music and entertainment program for a station serving a local community of over 278,000 people. - Wrote/Produced/Anchored newscasts. -
Production AssistantEntertainment Tonight | The Insider Jan 2005 - Jun 2005Us- Assisted directors and producers in field and studio with research, shot selection, and editing. - Worked on live breaking news including Oscar event coverage. -
On-Air HostKlly 95.3 Fm | Buckley Radio Dec 2004 - Jun 2005- Hosted a weekend music show during evening shift for a station with 14,500 listeners.
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Anchor/Reporter & AirmanAmerican Forces Network | United States Air Force Apr 2002 - Mar 2003Randolph Afb, Tx, Us- Hosted the morning drive program and wrote/anchored daily radio newscasts for US Air Force. - Produced/Shot/Edited field television reports broadcast on nightly AFN-TV news program.
James Sims Skills
James Sims Education Details
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Columbia University - Graduate School Of JournalismJournalism -
California State University, NorthridgeBroadcast Journalism -
Defense Information SchoolBroadcast Journalism
Frequently Asked Questions about James Sims
What company does James Sims work for?
James Sims works for Wesleyan University
What is James Sims's role at the current company?
James Sims's current role is Associate VP @ Wesleyan University | Strategic Communications, Journalism.
What is James Sims's email address?
James Sims's email address is js****@****oup.org
What is James Sims's direct phone number?
James Sims's direct phone number is +166129*****
What schools did James Sims attend?
James Sims attended Columbia University - Graduate School Of Journalism, California State University, Northridge, Defense Information School.
What are some of James Sims's interests?
James Sims has interest in Aerobics, Exercise, Sweepstakes, Home Improvement, Reading, Sports, Golf, Home Decoration, Cooking, Electronics.
What skills is James Sims known for?
James Sims has skills like Blogging, Social Media, New Media, Digital Media, Editing, Journalism, Content Strategy, Final Cut Pro, Facebook, Entertainment, Writing, Video.
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