Alexander Simushin Email & Phone Number

Moscow, Ru

Moscow, Ru

Moscow, Moscow City, Russia

Moscow, Russian Federation

- Led marketing strategy and execution to attract and retain 1M+ of professional drivers- Lauched 50+ products and initiatives - Rebranded to Yandex Pro, achieving 30% awareness among potential user base within 1 year- Launched media for self-employed individuals, growing MAU to 300,000 users within a year- Enhanced driver engagement by 9 percentage points through the development of a comprehensive CRM-strategy

Moscow, Russian Federation

- Led brand awareness and lead generation programs for professional sellers with a direct impact on revenue, developed communication and content strategies, and influenced product strategy- Launched the strategically important Avito Subscriptions product, achieving 80% brand awareness and surpassing revenue goals by +18%- Enhanced Avito's perception among professional sellers, increasing brand attributes by 7%- Built a B2B marketing team capable of conducting 70 offline events per year

Russian Federation

- Grew business from $3M in FY10 to $100M+ in FY16 through customer engagement program- Scaled customer coverage to 20 000 per year executing telesales projects with ROI 1:23- Developed partner ecosystem directly (10+ partners) and programmatically (100+ partners), recognized as WW TOP-5 partner networks in 2013, 2016- Achieved recognition as top performer 2013-2014 and Gold Star Award 2011 winner

Moscow, Russian Federation

Corporate customers have a multi-billion US dollar amount of under licensing and mis-licensing software in their installed base. The mission of the Microsoft SAM Engagement Program is to create committed, loyal, and predictable Microsoft customers who accurately value their software assets and the investments they make in them. Main resposibilities:-Identifying engagement candidates and introduce SAM both directly and indirectly-Managing the entire engagement and funding-Assisting the Account Team with negotiations of any license compliance software orders-Insuring high customer satisfaction with the engagement experience-Working closely with the CXO and with IT management at all levels to understand and discover the entire software assets within the organization and establish a software asset management process, managing the project to the customer’s requirements and communicating at a senior level-Selecting and supervision of certified partners as they execute SAM engagements on behalf of MicrosoftAchievements:-Developed SAM Engagement program in Russia from scratch and made it one of the major sales engines; -Achevied 211% YoY SAM revenue growth and overachieved FY11 revenue targets by 181%;-Gold Star Award 2011 winner;

Main responsibilities:-Developing marketing strategy to generate demand and satisfy the needs of small business audience-Developing messaging to ensure Microsoft addresses SMB audience in appropriate tone and manner that change opinion and drive purchase-Managing budget, planning KPIs, analyzing effectiveness of marketing spends-Planning and executing integrated communication plans and campaigns to reach more customers with value proposition, messaging and relevant product offers-Managing vendors for marketing campaigns execution.-Developing content, case studies, video spots and marketing materials for customers and partners-Co-managing Small Business Centre web-site-Conducting marketing researches and constant analysis of customer and partner feedback-Developing alternative strategies to reach small businesses ( through retail, communities, associations)-Planning and executing telemarketing projects (to-partner, through-partner, tocustomer) to educate partners, grow the channel and generate leads-Planning and executing to-partner marketing campaigns and incentive programs to stimulate partners selling to Small Business segment-Training partners and internal telesales team on how to increase sales and grow business when selling to Small Businesses-Developing partner-driven seminars engine to extend customer reach-Studying at The Microsoft Academy for College Hires (MACH), a two year accelerated career development program for top talent graduates from around the world to help them realize full potential and become passionate innovative contributors to sales and marketing teams

Moscow, Russian Federation

Bachelor Of Business Administration - Bba

Ma