Sim Wie Boon Email & Phone Number

Selangor, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

> Maintaining pageview KPIs and relevancy of Tatler’s digital assets> Managing a team of 4 writers and 1 senior social media executive> Pitching, assigning and executing stories and commercial campaigns as well as advertorials> Cover events and maintain relationship with clients> Lead digital focus projects i.e: Digital City Guide, Digital Mall guide, weekly newsletters> Responsible for the growth of Tatler’s digital platforms like website, newsletters, IG, FB and TikTok> Contribute to the print magazines i.e: ideate feature stories, write stories, advertorials

Kuala Lumpur, Malaysia

Oversee and orchestrate the making of The Morning Run show. Together with my team, we organise music choices, guests, callers for the show, timings, and overall show content. We also produce recorded content, from shows to radio commercials and commercial bumpers. Apart from that, I also operate the technical controls (sound volume levels, recording software, switchboard etc). I have to consistently source new, fresh and insightful guests as well as schedule topics and interviews. My other responsibilities include conducting background research for interviews and actively seek synergies and collaborations with other cells in areas of mutual interest.I also produce and host Ringgit and Sense, a weekly show all about personal finance and more.

Kuala Lumpur, Malaysia

- In charge of content creation and digital/social media. - Develop group branding initiatives and drive CSR campaigns. - Revamping digital assets such as website and social media platforms. - In charge of internal newsletters and external newsletters for buyers.

- Write, proof read and copy edit stories in ways that appeal to the website's target audience.- Utilise content management system (CMS) to make sure site content is kept up to date. - Developing new content and editorial guidelines for website.- Content planning and working with other departments and clients to keep track of developments in web technology and good practice.- Social media management. - Identifying key trends, website activity and audience behaviour via Google Analytics and other relevant tools. - Increasing page views, clicks, reach and overall traffic for website. - Strategise with editorial team, sales team and marketing team to increase brand value and website traffic.- Develop and execute client digital campaigns with sales and marketing team.

Kuala Lumpur, Malaysia

- Oversee all aspects of the print magazine and coordinate its editorial activities. - Brainstorm with editorial and design team on key issues and important subjects to be covered within the magazine.- Creating and enforcing deadlines as well as approving stories for final copy and print. - Writing feature stories, advertorials and conducting interviews. - Work closely with sales teams to generate advertorials and execute campaigns.- Work closely with marketing team to create branding campaigns as well as key events to increase brand value.

Bukit Damansara

- Develop and generate a minimum of 10-15 business stories daily. - Setting up and conducting interviews with the movers & shakers of Malaysia, C-level executives and international entrepreneurs.- Taking hard and very business focused information and reinterpreting them for the average everyday reader.- Identifying key issues within the business industry which would affect everyday Malaysians.- Monitor newswires (Bernama, AFP, AP Exchange, Reuters) for potential leads and breaking news.- Monitor Bursa Saham (KL Stock Exchange) for potential business stories. - Working together with design team to create simple and easily digestible listicles for readers on complicated issues, i.e: GST introduction, Housing Loan breakdowns etc

Uptown 1

Develop digital and print content across three publication titles: 1. CLIVE Magazine, an alternative mens magazine focusing on real issues and individuals spanning across various Malaysian creative industries while touching on lifestyle and culture. 2. JUICE Malaysia, a nightlife, music, urban culture and fashion magazine that focuses on mainstream and underground communities of Malaysia. 3. HANGER Magazine, a biannual alternative fashion magazine focusing on interesting scenes and movements in Malaysia. Daily responsibilities include: - writing cover stories, features and interviewing international/local individuals to create content in line with monthly magazine theme. - writing and generating ideas for stories on various subjects including travel, music, fashion, art, film, tv, food and beverage. - creating and writing advertorials as well as executing client campaigns. - identifying key trends in art, music, fashion and urban culture to create content for publications.

Petaling Jaya

- Develop and generate a minimum of 8-10 business and news stories by 6pm daily. - Monitor Bursa Saham (KL Stock Exchange) daily for potential business stories. - Setting up and conducting interviews with movers & shakers of the Malaysian economy as well as C-level executives for exclusives and inside scoops. - Contributed exclusive features and stories to The Malaysian Reserve, an all business daily catered for professional businessmen and policy makers.

- Attending to artist riders, managing artist travel and hospitality needs between shows.

Bachelor Of Business, International Trade & Marketing

Spm, Pure Science

Activities and Societies: Debate, Drama, Volleyball, Leo Club