Yik Loong Sim Email & Phone Number

Singapore

Co-lead the Samsung Global CRM creative team. I focus on enhancing creative processes tailored for high-volume and fast-turnaround projects, while also contributing to new business pitches through design. Additionally, I prioritized active listening to cultivate a collaborative environment within our fully remote team.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Joined the social agency with the main focus of elevating the team's creative standards, by optimizing work from routine tasks to consumer-centric, meaningful brand-building initiatives.– Enhanced client satisfaction which led to more awarded business (Lancome, Kiehl's, YSL Beauty, Samsung, McDonald’s)– Led new business pitch and successfully secured new.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Singapore

Promoted to Grab's Regional team, my main responsibility was overseeing Grab's rebranding exercise, along with leading regional product launch and promotional campaigns.– Successfully enhanced Grab's brand guidelines to be relevant across all SEA markets– Contributed and influenced the new award-winning Grab Community typeface– Drove new product launches.

Kuala Lumpur, Malaysia

As a believer in driving Southeast Asia forward, my main focus was to lead and guide the Malaysian visual design team who were responsible for launching new in-app products and services.– Drove local market app usability through promotional campaigns (GrabPay, GrabFood, and GrabRewards)– Spearheaded festive brand campaigns to enhance brand affinity.

Kuala Lumpur, Malaysia

Began on the new business pitch team and successfully secured numerous clients. Partnering with my copywriter, we became Uniqlo's 'Brand Guardian,' orchestrating successful seasons of Integrated Marketing Campaigns. Between campaigns, I diversified my experience by localizing regional concepts for brands like Honda, RHB Bank, Gatsby by Mandom, Lotte, WWF.

Kuala Lumpur, Malaysia

In a brief stint at a larger agency, I successfully re-launched an FMCG product campaign for Mondelēz Group and developed brand awareness ads for Great Eastern Insurance. These experiences enhanced my advertising, strategic and time management skills.

Kuala Lumpur, Malaysia

Partnered with a copywriter who emphasized messaging and strategy, shaping my strategic approach to design ideas and concepts. Together, we successfully rolled out campaign for property and FMCG brands like Gamuda Land, Selangor Dredging Berhad (SDB), LamSoon etc. We proved our capabilities by submitting award initiatives and winning our first creative.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

My first agency role and it was a whirlwind introduction to the fast-paced environment. Working under multiple art directors, I provided crafting and design support, honing my skills in ideation and art direction through collaborative projects.

Kuala Lumpur, Malaysia

Managed property development projects, artist exhibition collaterals, and retail branding exercises. As part of the team for the 3rd Cycle Coin Design Competition by the Central Bank of Malaysia, our studio was named joint-winner. Working in this close-knit environment enhanced my craftsmanship and led to notable projects such as Seringin Residences by See.

Kuala Lumpur, Malaysia

After being offered an internship by the Design Director at my graduation show, I joined her studio the next week, assisting in designing exhibition collaterals, publications, and a book. This experience affirmed my passion for design and my goal to pursue a creative career.