Simón Roberto Boada Gil Email & Phone Number

Ciudad De México, México

• Market share recovery plan development, achieving target objective in bar soaps forQ4’23, through price & promotion, new products & media support with strong communication behind Palmolive Naturals and Palmolive Neutro Balance• Plan & execution of Neutro Balance mega brand strategic relaunch in the different categories,starting in Q2’24 with a 360-support plan at point of sales, media and influencers, growingmarket share +1pt in bar soaps in Jun’24• Strengthened Bar Soaps P&L, main category, achieving record margin and doublingoperating profit of the business from 2022 to 2023• Lead Revenue Growth Management initiatives to drive price & promotion competitiveness, initiatives to achieve price points, new products planning and execution• Market share growth plan in Body Wash achieving historical levels, driven by price & promotion, new product launches like Palmolive Smoothies, distribution growth of Palmolive Neutro Balance Dermopurificante 591ml and innovation planning until 2026

Guatemala, Guatemala

• Achieved record market share in modern trade for toothpaste category during the pandemic while growing average selling price and volume to help protect company margin• Successful recovery of toothbrush category through distribution, relevant innovation andmedia support, leading to a share of market growth of +120bps and helping categoryexpansion in value & volume across all countries• Lead Latam Toothbrushes 360° brand relaunch Go To Market, sharing Central America best practices that drove share of market growth and market premiumization• Stopped mouthwash 8 consecutive years of market share decline through a renovated focuson 5Ps execution and portfolio management by country and channel• Strong new products launch in all categories with excellent in market results: Toothpaste Colgate Total 12 Carbón Activado, Natural Extracts Carbón, Luminous White Carbón Activado & Lovers Line / Toothbrush 360 antibac, Encías Therapy Line / Mouthwash Total 12 line & Odor Control

Ciudad De México, México

• Detected growth opportunities in different channels & market segments to expand the brandswith new sizes and customers, growing nest sales ~USD $5M• Designed and executed a new differentiated Fabuloso line for 2020-2022 to increase brandpresence in clubs channel to capitalize an opportunity of ~USD 12M• Experimented a new partnership with Spotify to develop “House Keeping” playlists, viralizing in an organic way and attracting more than 25k users to the brand profile• Successful launch of new line extensions like Ajax Citronella, Fabuloso Cítrico and Fabuloso Brand Relaunch and new sizes like 1.7lt

Ciudad De México, México

• Planned & executed Stefano 2018 brand relaunch, with a new brand & packaging design, lineextension and communication that allowed the brand to grow +0.5pts of market share• New 5Ps focus to recover Speed Stick market share in the self-services and pharmacieschannels, while growing key metrics like top of mind, awareness and brand penetration

Ciudad De México, México

• Launch new communication with new brand Ambassador Galilea Montijo, with new products (line extensions) like: Brillo de Cristal, Recetas Naturales Tomate and Recetas Naturales Nopal, delivering incremental market share +0.6pts, helping the brand grow in share of shelf due to strong in market performance• Lead market share recovery plan for traditional channel in shampoo, stopping market shareloss while generating new proposals in terms on sizes that allowed to increase value for customers and clients while protecting financials

Venezuela

Design, development and execution of Toothpaste strategies. #1 Priority for the Company• Co-leading the most important Cross Functional Plan for Colgate Oral Care Category to ensure brand’s leadership and minimize impact due to main competitor’s new launch (P&G Toothpaste)• Participated in the Development of a new Per Capita Consumption program for Oral Care Category to promote teen’s oral hygiene. Multi-category vision• People management: 1 Brand Manager and Indirect: 2 Brand Managers

Venezuela

Design, developmnet and execution of Personal Care Insights Studies for Venezuela• Developed and led Product Decision Hierarchy (PDH) study for Body Cleansing generating insights to support new marketing, shopper and customer initiatives• Developed initiatives of Getting Closer to the Shopper and Consumer for the Personal Care Team to discover local insights to support new plans (sampling activities and new body cleansing signaling at shelf)

Colgate Palmolive Corporate Headquarters New York, Ny

Support Latam Divisional Team with Regional Marketing Information for the Corporate Review 2012 for Company's Senior Management• Reporting to Latam Divisional Marketing Category Directors: Oral Care, Personal Care & Home Care• Coordinated and aligned Marketing and Financial information of LatAm Subsidiaries for the 2012 Corporate Review

Venezuela

Design, development and execution of Toothbrushes strategies. #2 Priority for the Company• Implemented a new Per Capita Consumption program to promote toothbrush change in Venezuela (+5% market volume increase due to Colgate efforts)• Record in volume growth of +20% and excellent category net sales in Venezuela, in spite of 100% devaluation. Price tiers managed across category to achieve results and set a world record for highest Share Of Market result for 360° Toothbrushes brand• People management: 1 Assistant Brand Manager

Venezuela

Design, Development and execution of Professional Ora Care Sales for Dentists. Strategic Business for Colgate• Successful launch of Interdental Toothbrushes, helping to increase the sub-category net sales in +450% by 2009 and setting a LatAm record for these sku’s• Exceeding Dentist Sales objective by +300% through New Product Introduction and expanding portfolio to Drugstores channel, generating new signaling for specialized products and additional exhibitions for toothpaste, toothbrushes & mouthwash• People management - Indirect: 1 Assistant Brand Manager and 1 Oral Care Consultant Supervisor

Venezuela

Development and execution of Toothpaste strategies. #1 Priority for the Company• Managing Sensitive and Max Equity Brands. Growth of +1pp of Share Of Market with local campaigns• Launch of toothpaste Sensitive Enamel Care, generating a market growth of the sensitivity segment by +12%. Enamel Care becoming the 2nd most important variant for Colgate, continuing to strengthen brand leadership in sensitivity vs. competitors• Support of toothpaste Total 12 brand re-launch, helping to achieve +2pps of Share Of Market growth to drive this sub-brand to new record shares

Venezuela

Execution of Media Strategies for all Colgate Palmolive Sub-Categories• Flawless execution of monthly media buy for all sub-categories• Participated in media pre-buy, generating +10% savings in negotiations with TV channels for 2008 fiscal year• Introduced a new tracking tool for priority categories to understand competition media posture• Consolidation of all Marketing information for Sarbanes-Oxley (SOX) audit to ensure compliance in all the processes

Venezuela

Support and execution of Household Surface Care Sub-Category strategies• Manage Bleach sub-category and prepare a new fragrance line extension • Support to Hand Dish and Liquid Cleaners sub-categories executing new products introductions and brand management to consolidate leadership

Venezuela

Support and execution of Gerber Brand strategies• Provided support to generate the most important Promotion of the company: “Gerber Baby” annual contest• Focused on baby food and accessories expansion in the market, supporting trade marketing team with promotional activities for new clients