Passionate Marketing Director with +18 years of international experience in Latam markets like Mexico, Central America & Venezuela in FMCG companies, leading businesses of different sizes & company priorities. Ability to stablish growth strategies, guide multifunctional teams, remote or in person, delivering results in market share, brand development & awareness, positioning, sales and profitability.In my personal time, I like to be with my family to get to know new kids parks & movies, organizing a trip to the beach and working with them on the school shores. Sports has always been in my life to learn focus, generate healthy habits & discipline, and like to play tennis and padel.
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Marketing Director Skin Care MexicoColgate-Palmolive May 2023 - Jul 2024Ciudad De México, México• Market share recovery plan development, achieving target objective in bar soaps forQ4’23, through price & promotion, new products & media support with strong communication behind Palmolive Naturals and Palmolive Neutro Balance• Plan & execution of Neutro Balance mega brand strategic relaunch in the different categories,starting in Q2’24 with a 360-support plan at point of sales, media and influencers, growingmarket share +1pt in bar soaps in Jun’24• Strengthened Bar Soaps P&L, main category, achieving record margin and doublingoperating profit of the business from 2022 to 2023• Lead Revenue Growth Management initiatives to drive price & promotion competitiveness, initiatives to achieve price points, new products planning and execution• Market share growth plan in Body Wash achieving historical levels, driven by price & promotion, new product launches like Palmolive Smoothies, distribution growth of Palmolive Neutro Balance Dermopurificante 591ml and innovation planning until 2026 -
Regional Marketing Director - Oral Care In Colgate-Palmolive Central AmericaColgate-Palmolive Oct 2019 - Apr 2023Guatemala, Guatemala• Achieved record market share in modern trade for toothpaste category during the pandemic while growing average selling price and volume to help protect company margin• Successful recovery of toothbrush category through distribution, relevant innovation andmedia support, leading to a share of market growth of +120bps and helping categoryexpansion in value & volume across all countries• Lead Latam Toothbrushes 360° brand relaunch Go To Market, sharing Central America best practices that drove share of market growth and market premiumization• Stopped mouthwash 8 consecutive years of market share decline through a renovated focuson 5Ps execution and portfolio management by country and channel• Strong new products launch in all categories with excellent in market results: Toothpaste Colgate Total 12 Carbón Activado, Natural Extracts Carbón, Luminous White Carbón Activado & Lovers Line / Toothbrush 360 antibac, Encías Therapy Line / Mouthwash Total 12 line & Odor Control -
Group Brand Manager - Liquid Cleaners Sub-CategoryColgate-Palmolive May 2018 - Sep 2019Ciudad De México, México• Detected growth opportunities in different channels & market segments to expand the brandswith new sizes and customers, growing nest sales ~USD $5M• Designed and executed a new differentiated Fabuloso line for 2020-2022 to increase brandpresence in clubs channel to capitalize an opportunity of ~USD 12M• Experimented a new partnership with Spotify to develop “House Keeping” playlists, viralizing in an organic way and attracting more than 25k users to the brand profile• Successful launch of new line extensions like Ajax Citronella, Fabuloso Cítrico and Fabuloso Brand Relaunch and new sizes like 1.7lt -
Group Brand Manager - Male Deodorants Sub-CategoryColgate-Palmolive Jan 2016 - Apr 2018Ciudad De México, México• Planned & executed Stefano 2018 brand relaunch, with a new brand & packaging design, lineextension and communication that allowed the brand to grow +0.5pts of market share• New 5Ps focus to recover Speed Stick market share in the self-services and pharmacieschannels, while growing key metrics like top of mind, awareness and brand penetration -
Senior Brand Manager - Hair Care CategoryColgate Palmolive Feb 2014 - Dec 2015Ciudad De México, México• Launch new communication with new brand Ambassador Galilea Montijo, with new products (line extensions) like: Brillo de Cristal, Recetas Naturales Tomate and Recetas Naturales Nopal, delivering incremental market share +0.6pts, helping the brand grow in share of shelf due to strong in market performance• Lead market share recovery plan for traditional channel in shampoo, stopping market shareloss while generating new proposals in terms on sizes that allowed to increase value for customers and clients while protecting financials -
Senior Brand Manager - Toothpaste Sub-CategoryColgate Palmolive Jun 2012 - Jul 2013VenezuelaDesign, development and execution of Toothpaste strategies. #1 Priority for the Company• Co-leading the most important Cross Functional Plan for Colgate Oral Care Category to ensure brand’s leadership and minimize impact due to main competitor’s new launch (P&G Toothpaste)• Participated in the Development of a new Per Capita Consumption program for Oral Care Category to promote teen’s oral hygiene. Multi-category vision• People management: 1 Brand Manager and Indirect: 2 Brand Managers -
Category Insights Manager - Personal Care CategoryColgate Palmolive Sep 2011 - May 2012VenezuelaDesign, developmnet and execution of Personal Care Insights Studies for Venezuela• Developed and led Product Decision Hierarchy (PDH) study for Body Cleansing generating insights to support new marketing, shopper and customer initiatives• Developed initiatives of Getting Closer to the Shopper and Consumer for the Personal Care Team to discover local insights to support new plans (sampling activities and new body cleansing signaling at shelf) -
Latam Marketing Short Term Assignment - Corporate Review 2012Colgate Palmolive Oct 2011 - Nov 2011Colgate Palmolive Corporate Headquarters New York, NySupport Latam Divisional Team with Regional Marketing Information for the Corporate Review 2012 for Company's Senior Management• Reporting to Latam Divisional Marketing Category Directors: Oral Care, Personal Care & Home Care• Coordinated and aligned Marketing and Financial information of LatAm Subsidiaries for the 2012 Corporate Review -
Brand Manager - Toothbrushes Sub-CategoryColgate Palmolive Feb 2010 - Aug 2011VenezuelaDesign, development and execution of Toothbrushes strategies. #2 Priority for the Company• Implemented a new Per Capita Consumption program to promote toothbrush change in Venezuela (+5% market volume increase due to Colgate efforts)• Record in volume growth of +20% and excellent category net sales in Venezuela, in spite of 100% devaluation. Price tiers managed across category to achieve results and set a world record for highest Share Of Market result for 360° Toothbrushes brand• People management: 1 Assistant Brand Manager -
Professional Business Coordinator - Professional Oral Care Sub-CategoryColgate Palmolive Jun 2009 - Jan 2010VenezuelaDesign, Development and execution of Professional Ora Care Sales for Dentists. Strategic Business for Colgate• Successful launch of Interdental Toothbrushes, helping to increase the sub-category net sales in +450% by 2009 and setting a LatAm record for these sku’s• Exceeding Dentist Sales objective by +300% through New Product Introduction and expanding portfolio to Drugstores channel, generating new signaling for specialized products and additional exhibitions for toothpaste, toothbrushes & mouthwash• People management - Indirect: 1 Assistant Brand Manager and 1 Oral Care Consultant Supervisor -
Assistant Brand Manager - Toothpaste Sub-CategoryColgate Palmolive Jul 2008 - May 2009VenezuelaDevelopment and execution of Toothpaste strategies. #1 Priority for the Company• Managing Sensitive and Max Equity Brands. Growth of +1pp of Share Of Market with local campaigns• Launch of toothpaste Sensitive Enamel Care, generating a market growth of the sensitivity segment by +12%. Enamel Care becoming the 2nd most important variant for Colgate, continuing to strengthen brand leadership in sensitivity vs. competitors• Support of toothpaste Total 12 brand re-launch, helping to achieve +2pps of Share Of Market growth to drive this sub-brand to new record shares -
Media Analyst - Media DepartmentColgate Palmolive Feb 2007 - Jun 2008VenezuelaExecution of Media Strategies for all Colgate Palmolive Sub-Categories• Flawless execution of monthly media buy for all sub-categories• Participated in media pre-buy, generating +10% savings in negotiations with TV channels for 2008 fiscal year• Introduced a new tracking tool for priority categories to understand competition media posture• Consolidation of all Marketing information for Sarbanes-Oxley (SOX) audit to ensure compliance in all the processes -
Marketing Trainee - Home Care CategoryColgate Palmolive Aug 2006 - Jan 2007VenezuelaSupport and execution of Household Surface Care Sub-Category strategies• Manage Bleach sub-category and prepare a new fragrance line extension • Support to Hand Dish and Liquid Cleaners sub-categories executing new products introductions and brand management to consolidate leadership -
Marketing AnalystNovartis Nutrition De Venezuela, C.A. Aug 2005 - Jul 2006VenezuelaSupport and execution of Gerber Brand strategies• Provided support to generate the most important Promotion of the company: “Gerber Baby” annual contest• Focused on baby food and accessories expansion in the market, supporting trade marketing team with promotional activities for new clients
Simón Roberto Boada Gil Education Details
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Marketing/Marketing Management, General
Frequently Asked Questions about Simón Roberto Boada Gil
What is Simón Roberto Boada Gil's role at the current company?
Simón Roberto Boada Gil's current role is Marketing Director / Brand Director / Marketing Head / Brand Building / Growth & Commercial Strategies / Revenue Growth Management / Colgate Palmolive.
What schools did Simón Roberto Boada Gil attend?
Simón Roberto Boada Gil attended Universidad Metropolitana (Ve).
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