Sina Ashtin Email & Phone Number

Montreal, Qc, Ca

Montreal, Qc, Ca

As a General Manager and Head of Operations, I own end-to-end profit and loss operations as well as multi-departmental operations on daily basis. I also formulate and execute short- and long-term strategy across business-critical areas. To align the digital marketing strategy with business objectives, I partner with the CIO, while synergizing with the web and marketing teams to drive project execution. Moreover, I contribute to slashing the costs by developing annual budgets, encompassing creation, analysis, and reporting of KPIs. I am engaged in introducing innovative product designs and categories through cooperation with existing and new supplier partners.Utilizing a talent-focused approach, I steer the recruitment, selection, and performance management activities related to employees. I also build long-term relationships with vendors and suppliers, while executing contract negotiations.✪ Attained revenue growth on YOY basis in 2020, 2021 and 2022 by championing corporate transformation from scale-up to an SME.

Pointe-Claire, Quebec, Ca

In this role, I headed the global launch, GTM, and customer expansion operations for NFC technology in Americas, Europe, and Asia, and UV Lighting technology in the Americas. I also led all aspects related to global sales funnel, including regional budget planning as well as sales forecasting and reporting. Moreover, I determined potential issues and devised robust action plans for resolution by leading monthly business reviews in partnership with global management teams and regional business managers, while achieving sales and margin objectives. I also optimized marketing collateral and sales tools via identification of knowledge gaps and sales support needs in cooperation with internal teams and supplier partners, while forging strategic partnerships with vendors / suppliers.

Pointe-Claire, Quebec, Ca

(Held this position in tandem with the Global Program Manager role)Here, I formulated and executed effective market insights-driven strategies in partnership with senior management. To align the actual performance with projected plan, I conducted an in-depth review and tracking progress against targets. Utilizing professionalism, I created and enhanced cross-functional synergies among marketing, sales, and engineering teams; eradicating gaps in the implementation of corporate strategies and customer-focused operations. To enable optimum allocation of resources, supply chain services, and financial programs, I executed detailed quarterly reviews of strategic customers' account plans.

Pointe-Claire, Quebec, Ca

As a Manager of Business Operations, I developed and headed the first-ever business operations team, comprising five operations managers, while leading routine engineering and sales activities of 75 application engineers.My analytical skills enable me to monitor all strategic accounts by leading profit and resource allocation analyses. I also disseminated consultancy expertise to the executive management in the formulation and analysis of corporate strategies. To track and measure the effectiveness of sales and engineering programs, I built various tools and KPIs. This role also allowed me to oversee major engineering sales funnel activities, covering development and management of budgets and compensation plans. I assessed performance of corporate programs and strategic customer account plans against forecasts, as well as gathered operational needs, improved processes, and allocated resources.

Pointe-Claire, Quebec, Ca

In this role, I designed, developed and managed marketing and sales tools to facilitate adoption of emerging LED-based technologies.

Ca

As a Courseware Developer, I researched, designed and developed courseware for Nortel's 4G Wireless & Enterprise solutions; as a Training Developer, I delivered classroom and virtual courses to internal and external customers.

Certificate, Advanced Digital Marketing & Growth Strategy

Certificate, Accounting And Finance For Non-Financial Managers

Certified Change Management Leader

Certification, Lean Six Sigma Green Belt

Bachelor'S Degree, Electrical And Electronics Engineering