Yektanet, Iran's largest digital advertising platform, serves 5B+ daily ads to 60M+ users. Utilizes AI, machine learning, and big data to create cutting-edge high-quality software solutions in scale.• Managed 10+ senior SEs and 2 EM directly, and also indirectly led 20+ engineers to build solutions for complex problems and deliver business outcomes.• Coached engineers on creating products from scratch and enhancing products, resulting in the growth of company revenue to $11M in the last year and an annual growth rate of revenue by 120%.• Co-designed and arranged the engineering hiring process, and interviewed 300+ engineers to hire over 15 talented software engineers in two years, resulting in a 100% increase in the scale of Ad Tribe.• Led 5 senior software engineers to rearchitect the ad-serving stack to handle 20K+ RPS at 300ms response time, using gRPC, Node.js, Redis, and Kafka, reducing ad-serving service maintenance annual cost by 20%.• Co-designed, and arranged performance evaluations to drive engineer growth, impactful work, and company expansion, resulting in a 50% increase in seasonal team deliverables and a 60% boost in eNPS.

• Managed a 6-person team handling the central company services. Enabled the team to deliver business outcomes by creating scalable, maintainable, and secure products.• Improved the ad click-through rate (CTR) estimation system and ad exploration phase, resulting in a direct 15% increase in CPM (cost per mile) and overall revenue.• Led several web development boot camps with a 10-member engineering team, collaborating with three top universities in Iran. Empowered aspiring students and recruited 8 individuals from the camps.

• Developed data model and software for Persian web page topic detection to process 6k+ pages/day using Python, Django, Celery, Redis, LDA, and Naive Bayes, achieving a 13% increase in company revenue.• Decomposed Yektanet's monolithic core service into 4 smaller microservices employing Saga pattern, Circuit Breaker, and dedicated database per service, resulting in a 30% increase in development speed.• Contributed to 20+ services codebase using Python, Django, Node.js, PostgreSQL, Redis, Celery, Kafka, Clickhouse, ELK, and Grafana to an infrastructure based on Kubernetes in distributed cloud providers.

Iran's leading retention marketing service, serving 50M subscribers and 10K+ businesses. A subsidiary of Yektanet.• Implemented a push notification service to handle 50M+ active users and 250M+ daily delivery for promotional and advertising notifications. achieving 5% of Yektanet Holding’s revenue.

• Developed a Telegram bot from scratch using Python, and Flask to generate CVs.