Sina Cyrus Email & Phone Number

London, England, United Kingdom

- Set up marketing dashboards, combining various databases into one using Looker Studio which enabled better campaign tracking and targeting, strategy enhancement and an increase in visitor numbers.- Analysed membership data which helped in better understanding the members’ behaviours, interests and spending, resulting in a redefined membership scheme.- Automated daily visitor figures reporting process by taking advantage of API requests from various data sources, significantly… Show more - Set up marketing dashboards, combining various databases into one using Looker Studio which enabled better campaign tracking and targeting, strategy enhancement and an increase in visitor numbers.- Analysed membership data which helped in better understanding the members’ behaviours, interests and spending, resulting in a redefined membership scheme.- Automated daily visitor figures reporting process by taking advantage of API requests from various data sources, significantly reducing the need for manual data entry.- Presented insights to stakeholders across various departments, promoting data-driven decision-making culture throughout the organization. Show less

London Area, United Kingdom

- Led the customer segmentation project using the RFM method (Recency, Frequency, Monetary) as part of the data team in an e-commerce business. This initiative resulted in a personalized marketing strategy that increased the website conversion rate.- Presented dashboards to stakeholders on various projects, including the loyalty scheme program, which positively influenced decision-making at different leadership levels.- Analyzed sales and product datasets to identify the least… Show more - Led the customer segmentation project using the RFM method (Recency, Frequency, Monetary) as part of the data team in an e-commerce business. This initiative resulted in a personalized marketing strategy that increased the website conversion rate.- Presented dashboards to stakeholders on various projects, including the loyalty scheme program, which positively influenced decision-making at different leadership levels.- Analyzed sales and product datasets to identify the least profitable items, enhance product and shipment pricing and resolve underlying product return root causes. These efforts increased the profit margin by 5%.- Guided projects through different phases, from writing business cases and defining project scopes to requirements gathering and execution. Show less

Toronto, Ontario, Canada

- Analyzed public datasets in collaboration with the sales team to identify new market segments. This effort led to the successful launch of an online sales platform, resulting in a 15% increase in revenue.- Defined key performance indicators (KPIs) to monitor and enhance team performance. Developed visually appealing dashboards to track and communicate these metrics, contributing to a 10% increase in team performance.- Led the loyalty project, successfully defining a customer… Show more - Analyzed public datasets in collaboration with the sales team to identify new market segments. This effort led to the successful launch of an online sales platform, resulting in a 15% increase in revenue.- Defined key performance indicators (KPIs) to monitor and enhance team performance. Developed visually appealing dashboards to track and communicate these metrics, contributing to a 10% increase in team performance.- Led the loyalty project, successfully defining a customer loyalty scheme that delivered mutual benefits. By offering better prices on larger orders, we achieved a 10% increase in revenue.- Identified the inventory turnover rate by analyzing historical data, leading to improved inventory management and reduced product shortages. This optimization resulted in decreased product shelf time. Show less

Toronto, Ontario, Canada

Tehran Province, Iran

- Successfully managed paint and coating projects within the construction department of the construction company, collaborating with cross-functional teams on a daily basis delivering multiple large-scale projects with budgets exceeding £100,000, and consistently meeting or surpassing project deadlines.- Employed industry-standard project management methodologies and tools to ensure efficient project execution and achieve desired outcomes.

Tehran Province, Iran

- Researched and analyzed market trends and innovations within the R&D department of an innovation-driven construction company to stay side by side with industry developments and identify potential areas of improvement.

Master Of Science (M.S.), Polymer/Plastics Engineering

Simulation Studies on Early Stage Propylene Polymerization Kinetics on Ziegler-Natta Catalyst * Supervisor: Farhad Sharif, Department.

Bachelor Of Science (B.Sc.), Plastics And Polymer Engineering Technology

Studied the science behind the polymeric materials and their interactions. Also, performed tests in various labs and workshops.

Mathematics And Physics

- Equivalent to A- and O-Level subjects in Mathematics and physics - Ranked Top 0.1% in Nationwide University Entrance Exam, Iran