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As the CEO of Conversion Advocates, my greatest ambition is to build a company where people love their work. Because life’s too short to work at a job you hate. My mission with every team member is to understand who they are as individuals and understand how we can align their personal and professional goals with our company objectives and culture.For many years, I've spoken about the importance of work-life alignment, which goes beyond simply balancing time spent on work and personal activities. True alignment comes from knowing what's important to you and ensuring that your work and the company culture support those objectives.Alignment is something different. It comes from knowing what's important to you in your life, personally and professionally, and understanding how that is being achieved by the work you do and the company culture you are part of. It involves having clarity about what's important to you, who you are, how you want to grow, and recognizing that your work supports those objectives.I believe true alignment only occurs when two factors are in place. First, on a personal level, you need to discover and then communicate those personal goals to your leadership team.At Conversion Advocates, this discovery process takes place during interviews, onboarding, and consistently throughout the year via different touchpoints. Open communication and radical honesty are at the core of our organizational values. We encourage open dialogue, fostering a transparent environment where team members feel empowered to share their thoughts, ideas, and feedback.The second factor is having a leadership team that listens and takes action. Every senior member of our team is encouraged and empowered to listen to our employees and support them in finding alignment with their aspirations and goals.This passion for our people is also what has allowed us to grow and deliver exceptional results to our clients. When people are cared for, they care in return, and that is reflected in their work.We are always searching for exceptional talent to join our ever-expanding team. If you are passionate about personal growth, have an unquenchable thirst for learning, and are excited about the opportunity to make a tangible impact on businesses, we would love to hear from you.Join us at Conversion Advocates and be part of a team that not only helps businesses thrive but also nurtures the limitless potential of every individual within our organization.
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FounderExperiment LedMontreal, Qc, Ca -
Chief Executive OfficerConversionadvocates Jan 2022 - PresentMontreal, Quebec, CaWe are an award-winning research, business intelligence and experimentation consultancy, ranked #3 out of 2531 Conversion Optimization Agencies worldwide.Our unique ability to consistently generate a positive return-on-investment for businesses comes from our proven, data-driven, decision-making process that systematically uncovers your "next best move" using real data and information.We help businesses eliminate opinions, guessing, or blindly following best practices.If there's revenue hidden in your analytics, we'll help you find it. Learn more about us at https//ConversionAdvocates.com -
Founder & Head Of OptimizationConversionadvocates Mar 2020 - PresentMontreal, Quebec, Ca -
Independent Cro & Business Intelligence ConsultantSelf-Employed Feb 2014 - Jan 2020
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Workplace Engagement Trainer | Speaker | CoachSina Fak Jan 2018 - Sep 2019Clarity is the key to engagement.For many, a lack of engagement stems from a lack of clarity about their goals, who they want to become, what they want to contribute to the world, and how their work is helping them accomplish those things. People feel lost so that are attracted and distracted by new shiny opportunities that they think will make them happy and engaged. The grass is always greener when you can’t see the grass you’re standing on. This lack of clarity about personal and professional goals is a key determining factor for increasing performance from the inside-out. The more clarity people have about their personal and professional goal, growth, and impact objectives and how their work is supporting those objectives, the more intrinsically engaged they will be. Companies need to stop looking at blanket engagement tactics and start looking at creating systems to coach and nurture people on an individual level to truly move the needle and improve engagement. I can help.Here are 5 Workshops I offer:1. Inspired Leaders WorkshopA top-down approach to creating a high performing, high-engagement workplace2. Workforce Alignment WorkshopHelping your workforce discover what motivates them individually and create alignment with their work. 3. Managers-to-Coaches WorkshopTraining management on how to create a work environment where people feel supported, creating meaningful engagement opportunities. 4. Performance Development WorkshopWe develop an Alignment Review process where you can continuously help your workforce evaluate + reconnect with the individual motivations that drive engagement in their work. 5. Creating Influence WorkshopIn order for leaders to make an impact, they need to understand the strategies necessary to become successful influencers within the organization. A person that is trusted and appreciated by others in the workplace. For more information, please contact me Sina@SinaFak.com
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Community CreatorHonest Empires Jul 2017 - Sep 2019Montreal, Quebec, CaThe Honest Empires Leadership Philosophy►►We believe that as a leader, you need to have a clear vision of what you want to achieve, who you want to be and how you want to contribute to the world.And you need to use this vision as a lens through which you evaluate every decision and use it to bring you closer to your true goals.Because the greatest businesses in the world are built by leaders whose actions are continuously aligned with the reason they started.►►We believe that for-profit businesses with a social mission deserve special attention in our society, because they are leaders who are using business as a driving force for good. That’s why we support for-profit social startups in creating businesses that make the world a better place through our Social Enterprise Launch Program. And work with existing for-profit companies to establish a cause their employees and customers can rally around, helping them turn their businesses into something more than just a product or service. ►►This is our cause – our greater contribution to the world. Our vision for a more socially conscious future drives everything we do at Honest Empires. -
Founder & Chief Conversion StrategistHappy Box Solutions | A Conversion Focused Marketing Company Jan 2015 - Jan 2018We help businesses improve conversion rates and revenue through a deep understanding of how all the marketing, sales, and business activities are working together to create measurable, data-driven results.We need to stop thinking about marketing as a bunch of singular activities independent of each other, and start seeing it as dynamic and ever evolving set of connected activities which require careful thought, preparation, testing and analysis to understand. Marketing is a science. Data gives you the tools and analysis puts everything into context – painting the picture. Using our well-defined and systematic conversion rate optimization process, we'll help you to uncover the winning formula that's tailored to your business. -
Founder & Creative DirectorHappy Box Media Nov 2011 - Nov 2016Responsible for the creation of kick-ass websites, videos, and online marketing campaigns for local small and medium size businesses. -
FounderAddibuy Nov 2012 - Aug 2014- Founder of online shopping marketplace - Addibuy.com- Lead the development of marketing strategies both online and offline - Managing business relationships with companies like Boston Pizza, Pet Value, YMCA, and SickKids Foundation- Dealing with sponsors and advertisers- Managing Website Development and Design- Brand Development -
Financial SpecialistAdvanceit Financial Corporation Jun 2011 - Aug 2012Toronto, Ontario, CaFunded more than $1.5 Million in new business sales Top converter of leads (convert more than 50% of leads to accounts)Top 3 in New Business sales for months of August to October 2011 -
Business English TeacherEwha Foreign Language School Oct 2009 - Oct 2010Specialized in adult education with a focus on business presentation and interview skills
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Client Relations Manager & Environmental ConsultantGreen Shift Inc. May 2008 - Jan 2009B2B Sales - Created and executed sales presentations to companies including Booster Juice, Sodexo, and AramarkIncreased sales 5% by regaining lost businessCreated consultative reports making sustainability recommendations to SME Performed on-site consultation of facilities to SMEGained In-depth training on waste reduction, policy development, and green procurement
Sina Fak Skills
Sina Fak Education Details
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Schulich School Of Business - York UniversityEconomics
Frequently Asked Questions about Sina Fak
What company does Sina Fak work for?
Sina Fak works for Experiment Led
What is Sina Fak's role at the current company?
Sina Fak's current role is Founder.
What is Sina Fak's email address?
Sina Fak's email address is sf****@****ail.com
What is Sina Fak's direct phone number?
Sina Fak's direct phone number is +151429*****
What schools did Sina Fak attend?
Sina Fak attended Schulich School Of Business - York University.
What are some of Sina Fak's interests?
Sina Fak has interest in Social Media, Social Commerce, Gamification, E Commerce.
What skills is Sina Fak known for?
Sina Fak has skills like Employee Engagement, Diversity And Inclusion, Organizational Leadership, Marketing Strategy, Business Strategy, Business Development, Management Consulting, Sales, Business Planning, Account Management, Strategy, Marketing.
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