Sina Marleen Petersen Email and Phone Number
Sina Marleen Petersen is an interdisciplinary design practitioner, process facilitator and researcher. Her work is led by an interest in the human experience and potential with a focus on the processes and relationships in service design and business innovation for social cohesion. Working in the field of business development, leadership and learning she applies service design with the aim of supporting the development of supportive processes in business operations and service interactions. "Design is about inquiring the world we live in and exploring the ways we create it going forward. I help leaders and teams to rethink the world through design and unearth pathways that serve the needs of their context time."Additionally Sina looks through a human-centred and cares about building leadership capacity for sustainable change and meaningful impact. She supports individuals in elevating their authentic expression and leadership skills with integrative approaches and the development of purposeful action to navigate complexity.With an interest in personal development and curiosity for cultural sustainability, she uses her ability for sense-making in community engagement, mapping approaches and narrative building to uncover restricting mental models and foster future thinking.Sina is founder of beknown.studio, a space for human-centred development with focus on Authentic and Participatory Leadership. Here she focuses on embodiment and present lived experiences to develop personal sovereignty and conscious relationships to support collective progress and social innovation by meaningful contribution beginning with the individual.
Beknown.Studio
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FounderBeknown.Studio Jun 2023 - PresentA space for human-centred development with focus on Authentic and Participatory Leadership.beknown.studio is the space where we live, learn and lead in responsible authenticity and engage in embodied learning so that we can co-creatively lead into a future of renewal. -
Managing Collaborator | Programs, Community And ContentThe Great Full Apr 2022 - PresentThe Great Full is a home for aspiring women leaders who support one another to lead sustainable transformation from the inside out.I support in a wide range of fields and get to blend my broad knowledge with a deeply intuitive approach.• facilitation of business innovation and business process development• facilitation of personal development, group coaching and educational processes • graphic design of educational and marketing material • strategic brand development, digital marketing • editorial support for podcast production "We are the dreamers and leaders of a sustainable and joyful world. We believe all change is human change, and start the transformation with ourselves." -
Design Mgmt | Business Design, Service Strategy And Participatory LeadershipFreiberuflich Sep 2021 - PresentFacilitating integral development of Design & Business for authentically human-centred and life-focused services using digital technology and collaborative approaches. • Business Design Consulting, UX, Booking Journeys and Brand Development (multiple clients)• Design Researcher, field exploration and user testing, preparing Doordash Launch in Germany • Community Management, online program and communication design (multiple clients)
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Service Designer | ConsultantPotentialsquared International Dec 2022 - Mar 2023As a Service Design Consultant I am contributing design approaches for product-led business innovation and help activating co-creative leadership.• design research of internal business processes and collaboration management • product-fit for purpose analysis -
Designer And Leadership ResearcherFair Energy Campaign Dec 2021 - Aug 2022London, England, Vereinigtes KönigreichThe Fair Energy Campaign applies action research while engaging with local communities in East London to contribute to policy innovation that relief energy poverty long-term.I contribute a human-centred perspective through design-led research, socially-engaged interactions, service and communication design by • enabling cross-disciplinary innovation workshops to inform policymaking• creating learning and leadership experiences for youth in the context of the energy emergency • organizing Fair Energy Symposium, Hackney, East London• facilitating participatory branding sessions -
Research Assistant & Designer | Institute Of Design InnovationLoughborough University London Feb 2021 - Jul 2022• Workshop facilitation - co-creating with Service Designers and Community Organizers• Communication design - graphic design, participant mailings and social media communication • Data collection and reporting -
Research Assistant | Design ResearchLoughborough University London Sep 2020 - Jul 2022London, England, Vereinigtes Königreich -
Content Designer & Collaboration Manager • Editor Social MediaDesign And Culture Apr 2021 - Mar 2022Design and Culture is an international, high-quality, peer-reviewed journal that reflects the state of scholarship in the field of design and nurtures new or overlooked lines of inquiry that redefine our understanding of design. We envisage Design and Culture as a platform where scholars and practitioners from a range of fields can question the ramparts of design practice, research, and discourse. -
Business Analyst & Digital Innovation StrategistSpace And Lemon Gmbh Sep 2019 - Feb 2021• Research and analysis of worldwide tech transformation and corresponding business models, contextualisation with aspects of design• Strategic guidance in the form of trend studies, expert training and workshop facilitation• Design research using user story maps and scenario building for UX design concepts• Development and moderation of innovation formats (UX design and creativity sprints and workshops) • Trend Scouting, Digital Innovation Use Cases in Retail in London, UK • Product owner of the internal skill development schemeIn my role as business analyst and innovation consultant I have focused my research activities on identifying micro trends in regards to the digital transformation in order to develop actionable short-term business strategies and empower long-term digital agility of European corporations in FMCG, telecommunication, banking and mobility. My role involved the contextualisation of digital services and retail use cases with aspects of user experience and business design. -
Strategic Planner | InternSpace And Lemon Gmbh Feb 2019 - Sep 2019Hamburg Und Umgebung, Deutschland -
Business Design Consultant | System Design & DataKpmg Uk Oct 2019 - Dec 2019London, Großbritannien| Service and Business Design | Open Innovation | Recycling Ecosystem | Sustainability | Student Consultant, Collaborative Project as part of MSc Design Innovation at Loughborough University London: Service and Business Design for KPMG enabling their clients to explore the global recycling ecosystem, stakeholder interdependencies and real-time development through an AI-enabled open innovation platform with the goal of fostering cross-industry collaboration. The service gives access to a data-driven open innovation ecosystem built on an AI-enabled platform. It draws on living data sets and uses machine learning to match stakeholders based on common or complementary touchpoints. This allows KPMG to establish collaborative relationships and to design suitable co-creation projects that draw on the firm's expertise in innovation consultancy. Thus, KPMG facilitates ‚sense-making‘ of data within global recycling system. -
Teamer And Lead Organizer | IndiaImpact Week Jun 2018 - Feb 2019Guwāhāti Area, IndiaThe Impact Week fosters Innovation and Entrepreneurship as well as intercultural exchange through Design Thinking.I joined the event in Northeast India as a Program Organiser and Team Lead. In this role I went on a scouting trip to meet our local partners in Assam and make arrangements to develop the local team in preparation of the two-week training event. I also onboarded the participants from international partnering organisation and led the team building before and during the event. -
Communication ManagerImpact Week Jul 2017 - Feb 2019Hamburg, GermanyDuring my time in the Impact Week community I contributed to the brand evolution and design management of new brand assets. As a graphic designer in training I also took on design jobs of marketing material as well as foundational user testing of the new website. -
Design Thinking CoachImpact Week Jul 2017 - Nov 2018Bogota,D.C., Capital District, Colombia -
Innovation Strategist & Design Mgmt [Working Student]Sturm Und Drang Gmbh Jan 2017 - Sep 2018HamburgI assisted in ethnographic research and the facilitation of strategy workshops using visual design, facilitation prompts and design thinking methodology aiming to enable cultural business transformation. -
Praktikant Im Bereich ProjektmanagementSturm Und Drang Gmbh Apr 2017 - Jun 2017Hamburg -
Wholesale & Pr Management [Intern]Hugo Boss Apr 2016 - Jun 2016London, England, Vereinigtes Königreich -
Brand And Communications Manager [Intern]Beliya Jun 2015 - Aug 2015Hamburg, Hamburg, Deutschland
Sina Marleen Petersen Skills
Sina Marleen Petersen Education Details
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Master Of Science - Ms -
Bachelor Of Arts (B.A.) -
Academy Profession Degree (A.P.) -
B.A. (Hons) - Study Abroad -
Gymnasium Lornsenschule SchleswigAbitur -
Rotorua Girls High School
Frequently Asked Questions about Sina Marleen Petersen
What company does Sina Marleen Petersen work for?
Sina Marleen Petersen works for Beknown.studio
What is Sina Marleen Petersen's role at the current company?
Sina Marleen Petersen's current role is Practicing Sustainable Change in Designerly Ways and Encouraging Authentic Leadership | Self-employed.
What schools did Sina Marleen Petersen attend?
Sina Marleen Petersen attended Loughborough University London, Brand Academy – University Of Applied Sciences, Via University College, Robert Gordon University, Gymnasium Lornsenschule Schleswig, Rotorua Girls High School.
What are some of Sina Marleen Petersen's interests?
Sina Marleen Petersen has interest in Start Ups, Sustainability, Design, Documentaries, Cooking, Fashion, Children, Foreign Cultures, Lifestyle, Development Aid.
What skills is Sina Marleen Petersen known for?
Sina Marleen Petersen has skills like Branding And Marketing, English, Project Management, Concept Development, Marketing, Public Speaking, Team Building, Brand Design, Cultural Understanding, Innovation Strategy, Design Research, Interdisciplinary Collaboration.
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